Will Semantic Advertising Save Display?
Jonathan Mendez, Founder & CEO, RAMP
Eran Shir, Founder & CEO, Dapper
Amiad Solomon, Founder & CEO, Peer39
September 19, 2008

Semantic Advertising Overview
Content Database ApplicaBons TargeBng Content

Semantic Advertising Overview
Content Database ApplicaBons TargeBng Content

Semantic Advertising Applications
“RAMPS” (Relevance Amplifiers)

Semantic Advertising Applications
RAMPS

Semantic Advertising Applications
RAMPS - Dockers Case Study
9M Impressions served through DART
ComparaBve Metrics
* CTR: 110% LiL (.13 vs. .06)
* CPC 37% Less ($3.53 vs. $5.58)
* Engagement: 900% LiL (29,920 acBons vs. 3,401)
* InteracBon Rate: 1,100% LiL (AcBons%Imp.)
RAMP Metrics
* Interest‐to‐Intent Rate: 97% (how many people
who interacted clicked through to site)
* InteracBons per User: 7.8 (clicks in the unit per
user prior to click‐thru)

Semantic Advertising Applications
RAMPS - Solutions
• eo Relevant Content
G
• ontextually Relevant Media DistribuBon
C
(audio, video)
• etailer SoluBons
R
• erformance Branding Experiences
P
• ocial MarkeBng
S
• CRM
e