Will Semantic Advertising Save Display?

   Jonathan Mendez, Founder & CEO, RAMP 
   Eran Shir, Founder & CEO, Dapper 
   ...
Semantic Advertising Overview




Content       Database    ApplicaBons    TargeBng    Content 
Semantic Advertising Overview




Content       Database    ApplicaBons    TargeBng    Content 
Semantic Advertising Applications
 “RAMPS” (Relevance Amplifiers)
Semantic Advertising Applications
            RAMPS
Semantic Advertising Applications
  RAMPS - Dockers Case Study
              9M Impressions served through DART 
         ...
Semantic Advertising Applications
        RAMPS - Solutions

•  eo Relevant Content 
 G
•  ontextually Relevant Media Dist...
OMMA Semantic Ads
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OMMA Semantic Ads

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Presentation at OMMA Global on Can Semantic Ads Save Display

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OMMA Semantic Ads

  1. 1. Will Semantic Advertising Save Display? Jonathan Mendez, Founder & CEO, RAMP  Eran Shir, Founder & CEO, Dapper  Amiad Solomon, Founder & CEO, Peer39   September 19, 2008
  2. 2. Semantic Advertising Overview Content  Database  ApplicaBons  TargeBng  Content 
  3. 3. Semantic Advertising Overview Content  Database  ApplicaBons  TargeBng  Content 
  4. 4. Semantic Advertising Applications “RAMPS” (Relevance Amplifiers)
  5. 5. Semantic Advertising Applications RAMPS
  6. 6. Semantic Advertising Applications RAMPS - Dockers Case Study 9M Impressions served through DART  ComparaBve Metrics  * CTR: 110% LiL (.13 vs. .06)  * CPC 37% Less ($3.53 vs. $5.58)  * Engagement: 900% LiL (29,920 acBons vs. 3,401)  * InteracBon Rate: 1,100% LiL (AcBons%Imp.)     RAMP Metrics  * Interest‐to‐Intent Rate: 97% (how many people  who interacted clicked through to site)  * InteracBons per User: 7.8 (clicks in the unit per  user prior to click‐thru) 
  7. 7. Semantic Advertising Applications RAMPS - Solutions •  eo Relevant Content  G •  ontextually Relevant Media DistribuBon  C (audio, video)  •  etailer SoluBons  R •  erformance Branding Experiences  P •  ocial MarkeBng  S •  CRM  e

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