Landing Page Utopia What you can learn from the world’s greatest landing page

NYC, SF & Seattle Use Advanced Marketing Technology (APIs, Semantic Markup, Real-Time Web) Create Optimized Marketing Solutions (Applications, Widgets, Ads, Landing Pages) Put Them Everywhere (Display, Search, Social, Mobile)

NYC, SF & Seattle

Use Advanced Marketing Technology

(APIs, Semantic Markup, Real-Time Web)

Create Optimized Marketing Solutions

(Applications, Widgets, Ads, Landing Pages)

Put Them Everywhere

(Display, Search, Social, Mobile)

No Case Studies Today… Go to my Blog for Plenty of Them! Trust & Security Icons Testing Methodology Landing Page Simplicity Query Reinforcement Keyword Match Type Social Media Optimization Branded Keywords Targeted Content Google “Jonathan Mendez”

No Case Studies Today…

Go to my Blog for Plenty of Them!

Trust & Security Icons

Testing Methodology

Landing Page Simplicity

Query Reinforcement

Keyword Match Type

Social Media Optimization

Branded Keywords

Targeted Content

Google “Jonathan Mendez”

Landing Page Strategies from the World’s Greatest Landing Page

Give People Control

Give People Control It’s a user controlled medium People always know their intent better than you do Self-segmentation is the most powerful technology Allow people maintain control over the presentation & delivery of content

It’s a user controlled medium

People always know their intent better than you do

Self-segmentation is the most powerful technology

Allow people maintain control over the presentation & delivery of content

Reduce Choices

Reduce Choices Paralysis by analysis Considerations are roadblocks Create a flow!

Paralysis by analysis

Considerations are roadblocks

Create a flow!

Real-Time Web

Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup

Target to Content

Target to Content Content Targeting Not Persona! Not Behavioral! Not Profile!

Design for the Goal, not the Person

Brazil United States Germany France Design for the Goal, not the Person

This has HUGE Brand Value

Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing

Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!

A Search Engine?

… or an application for someone to complete their goal,

… the same as your Landing Page should be!

Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!