Advanced Landing Pages

“mortgage rates ” “ipod” “movies” “custom t-shirts” “NYC restaurants” “ringtones” “cheap ﬂights to SFO” “auto insurance”

• NYC & SF RAMP creates SOA (service oriented architecture) for event driven display ads & landing pages. We live at the epicenter of unprecedented relevance, functionality and performance. We love APIs, semantic technology, targeting, user control, analytics, optimization & great design. Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

My Blog – About to turn 3 Now read in over 30 countries! Published Case Studies (partial list) • Testing Methodology • Landing Page Simplicity • Query Reinforcement • Keyword Match Type • Social Media Optimization • Branded Keywords • Targeted Content • Trust & Security Icons @jonathanmendez Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

& Implicitly http://www.google.com/search? hl=en&safe=off&client=safari&rls=en&q=implicit +data&btnG=Search Implicit Data - Now with over 40 URL parameters! Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Landing Pages as Social Media Ampliﬁers  FB Connect, Open Social APIs have enabled new types of landing pages  They leverage Social Networks, without re-creating them  They use social graphs to create a quot;Social Marketing Ampliﬁerquot; Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Social Media Advertising Success through the Backdoor Impressions + 53% more impressions for the same budget $50K in Ad Buy @ $2.50 CPM $75K in Online Ads w/ Social Amp Landing Page (@ $2.50 CPM) Additional Beneﬁts: + 17,700 quot;Fansquot; + 5,000 Comments + 1,100 Conversions Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Wisdom from our keynote presenter this morning… “The Internet is based on a layered, end-to-end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation.” -Vinton Cerf Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

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Advanced Landing Pages

by Jonathan Mendez

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