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Ad Applications

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New ad applications are seeing amazing results and will redefine display performance and user experience

New ad applications are seeing amazing results and will redefine display performance and user experience

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Ad Applications Ad Applications Presentation Transcript

  • Can Widgets Save Display Advertising?
  • David Ogilvy “ The more informative your advertising, the more persuasive it will be.” “ What really decides consumers to buy or not to buy is the content of your advertising.” “ I do not regard advertising as entertainment or an art form, but as a medium of information.”
  • Why passive ad pricing & strategies
  • … in a user controlled medium?
  • “ Performance Disconnect” What matters? matters a little – info you know about people matters A LOT – controls you give people
  • Adplication Demos
  • Adplication Performance
    • CTR: +110% vs. Control
    • Engage Rate: .17 (Users/Impressions)
    • 76% Engage>Click Rate
    • Interactions per User: 8.2
    • Interaction Rate: 1.35% (Interactions/Impressions)
  • Give people the ability to define their experience
  • FACT: Consumers Know More About What They Want Then You Ever Will!
  • But Why Does it Work Better? “ I do not regard advertising as entertainment or an art form, but as a medium of information .”
  • Search is not a channel Search is a behavior
  • Widgets Flip the Info Funnel Query V Intelligence V Context V Content
  • The Widget Web Funnel Content (location) Context (relevance) Intelligence (rules) Control (search)
  • Information & Content create interest & intent
  • Intelligent Web = Mashup blurring the lines between search, display, contextual & social
  • Semantic Demos
  • “ Happiness is not on the road to anything. Happiness is the road.” - Bob Dylan’s Grandmother
  •