Social Media Discussion with BYU College Communicators

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  • 1. SOCIAL MEDIA Discussion with College Communicators Dec. 7, 2012Friday, December 7, 12
  • 2. STUFF I WANT TO COVER • Who is this Jon McBride and what exactly is he doing here? • How can I help YOU? • How can WE all work together better and leverage shared content better? • How do we succeed in this crazy, new, changing social media world?Friday, December 7, 12
  • 3. HI. I’M JON. • Media Relations Manager • (Digital and Traditional) Media • SM enthusiast • Trying to stretch BYU’s digital influence further • Wanting to enable ambassadors on the back end • All about organicFriday, December 7, 12
  • 4. CREATING AMBASSADORS Hi,  (insert  name) Just  wanted  to  let  you  know  about  (insert  story/event  here).  Since  this  is  (something  of  note   that’s  happening  in  your  department/college/area)  we  thought  you  would  be  interested  in   checking  this  out  and  hopefully  sharing  it  with  others. Here’s  the  link  to  the  story: (insert  link) Feel  free  to  forward  the  above  link  along  to  others  you  think  would  be  interested  in  this.  In   today’s  world  of  social  media,  we  especially  hope  you  would  share  this  via  any  social  media   platforms  you  use. Here’s  a  post  to  share  on  Facebook:  (insert  link) Here’s  something  you  can  retweet  on  Twitter:  (insert  link) Here’s  the  YouTube  video:  (insert  link) It  may  seem  like  a  little  thing,  but  by  sharing  this  content  via  social  media,  you’re  increasing   the  university’s  reach  exponentially.  The  average  Facebook  user  has  140  friends.  And  each  of   those  friends  have  an  average  of  140  friends.  And  each  of  THOSE  friends  have  …  well,  you  get   the  idea.  The  bottom  line  is  that  by  working  together,  and  sharing  this  content  from  multiple   users  and  platforms,  you’re  helping  share  the  message  of  the  university  to  a  broader  audience   than  we  could  ever  reach  by  our  own  devices. Thanks!Friday, December 7, 12
  • 5. HOW CAN I HELP? • Happy to be a consultant, a sounding board, a brainstormer, a resource •I intend to NOT be a gatekeeperFriday, December 7, 12
  • 6. HOW DO WE WORK TOGETHER? • Share, strategize, brainstorm, dissect • Putting words to this stuff is important • Content hub? (FB lists)Friday, December 7, 12
  • 7. HOW DO WE SUCCEED? • Clearly define your goals • Test some things out • Go back to the well • Failsafes: really good photos, content people would naturally want to share with someone elseFriday, December 7, 12
  • 8. ADDITIONAL POINTS • SM voice/style/tone • Posting calendar • Twitter success (RTs? Follows?)Friday, December 7, 12
  • 9. Friday, December 7, 12