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CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
CASE Social Media Presentation
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CASE Social Media Presentation

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Transcript

  • 1. TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work forYOU
  • 2. FINDINGYOUR PLACE
  • 3. OUR GOALSTODAY• Showcase some cool results that we’re seeing• Demonstrate how we are achieving those results throughdeliberate, up-front strategy• Inspire you with some ideas of how social media can workfor YOU ... no matter your role or circumstance
  • 4. FIRST OF ALL ...• Who are we?
  • 5. WHO ARE WE?• 6 social media professionals at Utah institutions• 2 at public universities• 2 at private universities• 1 at a community college• 1 at an independent K-12 school• Housed in admissions, web communications, media relations and public affairs
  • 6. WHO ARE WE?• While all of us have social media woven into our jobdescription in some way, the way we use social media on aday-to-day basis is quite different• Different assets• Different cultures• Different goals
  • 7. APPEALINGTO PROSPECTIVESAT WESTMINSTER• Social media is run out of the admissions office• End goal is always to appeal to prospective students• Graduating class 2012Anita Boeira, Marketing and New Media Manager
  • 8. CREATING COMMUNITY ATWEBER STATE• Engage, not sell• Create community in a traditional sense at a nontraditionalschool• Finals survival kitMatt Gerrish, Social Media Writer and Editor
  • 9. SPREADING DIGITALINFLUENCE AT BYU• Everyone knows that BYU has a football team and is ownedby the LDS Church, we’re using social media to try to bolsterthe academic reputation• Content that makes you think of someone else• Using social media in a media relations functionJon McBride, Media Relations Manager
  • 10. KNOWINGYOUR AUDIENCEAT ROWLAND HALL• Most of the school’s social followers are parents• Trying to increase inquiries and retention• Facebook advertisingStephanie Orfanakis, Marketing Associate
  • 11. GETTING RECOGNIZED ATSLCC• Major goals are visibility and awareness• Instagram and selflessness• Don’t be annoying!Sarah Reale, Social Media Coordinator
  • 12. SELFLESS POSTS
  • 13. #SLCCGRAD
  • 14. U OF U HEALTHCARE USINGHASHTAG POWER• Reputation management• Lots of monitoring/tracking/using analytics• LiveTwitter chats, conferences, eventsGentry Reinhart, Social Media Coordinator
  • 15. TAKEAWAYS• 6 strategies, 6 successes ... all very different
  • 16. PANEL DISCUSSION
  • 17. TAKEAWAYS• Most of the successes shared had some sort of internalcollaboration or information sharing that happened• You may not manage a social media account yourself, but youcould collaborate with those who do on your next project(familiarize yourself with their goals first, make sure you’re onthe same page)
  • 18. THANKYOU!
  • 19. • Anita Boeira,Westminsteraboeira@westminstercollege.edu• Matt Gerrish,Weber Statematthewgerrish@weber.edu• Jon McBride, BYUjonathanmcbride@byu.edu• Stephanie Orfanakis, Rowland Hallstephanieorfanakis@rowlandhall.org• Sarah Reale, SLCCsarah.reale@slcc.edu• Gentry Reinhart, U of U Healthcaregentry.reinhart@hsc.utah.eduslides available online at: slideshare.net/jonathanmcbride

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