CASE Social Media Presentation
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CASE Social Media Presentation Presentation Transcript

  • 1. TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work forYOU
  • 2. FINDINGYOUR PLACE
  • 3. OUR GOALSTODAY• Showcase some cool results that we’re seeing• Demonstrate how we are achieving those results throughdeliberate, up-front strategy• Inspire you with some ideas of how social media can workfor YOU ... no matter your role or circumstance
  • 4. FIRST OF ALL ...• Who are we?
  • 5. WHO ARE WE?• 6 social media professionals at Utah institutions• 2 at public universities• 2 at private universities• 1 at a community college• 1 at an independent K-12 school• Housed in admissions, web communications, media relations and public affairs
  • 6. WHO ARE WE?• While all of us have social media woven into our jobdescription in some way, the way we use social media on aday-to-day basis is quite different• Different assets• Different cultures• Different goals
  • 7. APPEALINGTO PROSPECTIVESAT WESTMINSTER• Social media is run out of the admissions office• End goal is always to appeal to prospective students• Graduating class 2012Anita Boeira, Marketing and New Media Manager
  • 8. CREATING COMMUNITY ATWEBER STATE• Engage, not sell• Create community in a traditional sense at a nontraditionalschool• Finals survival kitMatt Gerrish, Social Media Writer and Editor
  • 9. SPREADING DIGITALINFLUENCE AT BYU• Everyone knows that BYU has a football team and is ownedby the LDS Church, we’re using social media to try to bolsterthe academic reputation• Content that makes you think of someone else• Using social media in a media relations functionJon McBride, Media Relations Manager
  • 10. KNOWINGYOUR AUDIENCEAT ROWLAND HALL• Most of the school’s social followers are parents• Trying to increase inquiries and retention• Facebook advertisingStephanie Orfanakis, Marketing Associate
  • 11. GETTING RECOGNIZED ATSLCC• Major goals are visibility and awareness• Instagram and selflessness• Don’t be annoying!Sarah Reale, Social Media Coordinator
  • 12. SELFLESS POSTS
  • 13. #SLCCGRAD
  • 14. U OF U HEALTHCARE USINGHASHTAG POWER• Reputation management• Lots of monitoring/tracking/using analytics• LiveTwitter chats, conferences, eventsGentry Reinhart, Social Media Coordinator
  • 15. TAKEAWAYS• 6 strategies, 6 successes ... all very different
  • 16. PANEL DISCUSSION
  • 17. TAKEAWAYS• Most of the successes shared had some sort of internalcollaboration or information sharing that happened• You may not manage a social media account yourself, but youcould collaborate with those who do on your next project(familiarize yourself with their goals first, make sure you’re onthe same page)
  • 18. THANKYOU!
  • 19. • Anita Boeira,Westminsteraboeira@westminstercollege.edu• Matt Gerrish,Weber Statematthewgerrish@weber.edu• Jon McBride, BYUjonathanmcbride@byu.edu• Stephanie Orfanakis, Rowland Hallstephanieorfanakis@rowlandhall.org• Sarah Reale, SLCCsarah.reale@slcc.edu• Gentry Reinhart, U of U Healthcaregentry.reinhart@hsc.utah.eduslides available online at: slideshare.net/jonathanmcbride