CASE SM Presentation (Draft)

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CASE SM Presentation (Draft)

  1. 1. TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work forYOU
  2. 2. FINDINGYOUR PLACE
  3. 3. OUR GOALSTODAY• Showcase some cool results that we’re seeing• Demonstrate how we are achieving those results throughdeliberate, up-front strategy• Inspire you with some ideas of how social media can workfor YOU ... no matter your role or circumstance
  4. 4. FIRST OF ALL ...• Who are we?
  5. 5. (SLIDE FOR EACH PERSON)
  6. 6. WHO ARE WE?• 6 social media professionals at Utah institutions• 2 at public universities• 2 at private universities• 1 at a community college• 1 at an independent K-12 school• Housed in admissions, web communications, media relations and public affairs
  7. 7. WHO ARE WE?• While all of us have social media woven into our jobdescription in some way, the way we use social media on aday-to-day basis is quite different• Different assets• Different cultures• Different goals
  8. 8. (NOW GO INTO 5 MINPRESENTATIONS)
  9. 9. APPEALINGTO PROSPECTIVESAT WESTMINSTER• Social media run out of admissions office• End goal is always to appeal to prospective students• Graduating class 2012 example
  10. 10. CREATING COMMUNITY ATWEBER STATE• Engage, not sell• Create community in a traditional sense at a nontraditionalschool• Finals survival kit example
  11. 11. SPREADING DIGITALINFLUENCE AT BYU• Everyone knows that BYU has a football team and is ownedby the LDS Church, we’re using social media to bolster theacademic reputation• Using social media in a media relations function• Love and chores example
  12. 12. KNOWINGYOUR AUDIENCEAT ROWLAND HALL• Most of the school’s followers are parents• Targeting social media campaign in the near future• Triple Crown wrestler example
  13. 13. GETTING RECOGNIZED ATSLCC• Major goals are visibility and awareness• Big focus on centralizing the SLCC presence, eliminating all thefringe pages• (example of a success?)
  14. 14. U OF U HEALTHCARE USINGHASHTAG POWER• Reputation management goals• Using hashtags to leverage healthcare discussion• International surgeons conference example
  15. 15. TAKEAWAYS• 6 strategies, 6 successes ... all very different• All of the examples shared had some sort of internalcollaboration or information sharing that happened• You may not manage a social media account yourself, but youcould collaborate with those who do on your next project(familiarize yourself with their goals first, make sure you’re onthe same page)

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