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Location based services

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  • Credibility issue: are those review paid to gunners who did the write-ups? will the bad ones be deleted by admin? Culture: will merchants open their ears to listen to the reviewsPolitics: will some political sensitive words being cleared by adminBusiness model similar to openrice: yet hongkong is much smaller yet china is a tremedously bigger place, how to maintain the content with the rest of provinceThe Groupbuying product: is it really needed by consumers? some may not be a big hit / merchants overloaded by the purchase.
  • Platform: Android and iOS (window phone 7 coming soon)Company: Digu inc.(深圳市嘀咕网科技有限公司), a subsidary of SinoFriends Inc.It had been setup since 2011 Spring.120 team member, 20 of them are customer service.200,000 user in August, 2010 and over 2 million user at current.15 million installation per year afterward due to the cooperation with the VOGINS company.(a mobile middleware provider to a mobile chipset company called MTK) (MTK-chips for a air-interface called TD-SCDMA, father of Cloned Phone山寨機)Funded by Bridger Capital、MCCapital、SEAVI Advent. and individuals: 李松, 熊志强.
  • Transcript

    • 1. DianPing & DiGu
      Location-based Services in China
    • 2. What is location-based services?
      2010.01
      2010.04
    • 3. LBS = Check In Game?
      LBS > Check In Game!
    • 4. DianPing – Status Quo
      Main Feature: Local merchant information
      Platform: Android, iOS, Nokia, Blackberry
      Partnership: 314 cities, 300,000+ local merchants
      Mobile: 10,000,000+ users, PV rate 50%+
      Financing: 2011.4, 100,000,000 USD
    • 5. Business model
      E-commerce(online reservation), Local shop promotion(VIP card), Publication, Group buying, etc.
    • 6. Mobile DianPing
      Features:
    • Strength and weakness
      Strong finance power
      Large community of users
      Long term partnership with local Merchants
      Lack of users loyalty
    • 12. Opportunity
      SoLoMo trend
      Gather a big group of potential customers via the viral effect by positive WOM and fans exclusive deals
      via visiting the merchant after reading the reviews, a bunch of loyal customers will gather and continue to make positive review.
      Stay connected with customers by holding campaigns to give refreshments and special offers to them.
    • 13. Challenges
      Credibility issue
      Culture issue
      Politics issue
      Business model similar to openrice
      The Group buying product: is it really needed by consumers?
      SNS, Searching engines come into the battle field
    • 14. Digu - Status Quo
      Platform: Android and iOS
      Company:
      Digu inc., a subsidiary of SinoFriends Inc.
      setup in 2011 Spring
      120 employees, 20 of them are customer service.
      Users: 200,000 user in August, 2010 and over 2 million user at current.
      Finance:
      Funded by Bridger Capital、MCCapital、SEAVI Advent. and individuals: 李松, 熊志强.
      The director of the company claimed that it must take 30,000,000 US more to run the business.
    • 15. An Important Corporation
      15 million installation per year afterward due to the cooperation with the VOGINS company (run by MTK).
    • 16. Business Model
      Help shops and brands to promote with the advantage of LBS check-in system
      letting the business partner reach their potential customers
      letting the mobile customers get discount coupon
    • 17. Mobile Digu
      Features:
    • Strength & weakness
      Strong technical team
      Rapid growth and large user base.
      more interactive community and higher user loyalty
      Lots of Big Brand clients
      Profitable business model is still not be firmly established
      Complicated interface
      No "Must Use" functions
    • 22. Opportunity & Challenge
      Rapid growth mobile users
      mobile phone creates new modes of business and needs
      3G network getting mature in china
      Voice message, online shops or recommendation can be added
      Keen competition
      Take large amount of running cost
      Political issue
    • 23. Model of LBS Products
      Users
      LBS
      Local Merchant
      PV
      Promotion
      Revenue
      Game
      Coupon
      SNS
      Information
    • 24. Future Trend in LBS
      Address Users’ need
      Mobile Payment: Shopping Assistance
      People Coming late: So Time
      etc
      Address Merchants’ need
      Target client promotion
      Slack season promotion
      etc.

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