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PR News Social Media Summit

by Jonathan Kopp on Jun 23, 2012

1,495 views

Panel presentation by Jonathan Kopp, a Partner at Ketchum and the Global Director of Ketchum Digital, at the PR News Social Media Summit, June 22, 2012.

Panel presentation by Jonathan Kopp, a Partner at Ketchum and the Global Director of Ketchum Digital, at the PR News Social Media Summit, June 22, 2012.

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Jonathan KoppKetchumKetchum DigitalPRNews PR NewsSocial Media SummitFacebook Twitter Google Plus YouTube LinkedIn
Reports of Google Plus’s demise remind me of Mark Twains’s comment about reports of his death being exaggerated. G+ -- already boasting hundreds of millions of registered users and ranking 5th among social networks (behind FB, Twitter, and also Google’s own YouTube) -- is the new best practice. Pundits focused on the horse race between G+ & FB have got it all wrong. G+ is not a stand along social network, it’s an enhancer to Google, and it’s socializing and creating better links across the entire social web. For SEO and it’s rich features, like Hangouts, creative photo editing suite, and the most beautiful mobile interface out there, G+ is a winner.And now it’s API is open and integrated with Flipboard. I expect its API to become open to the rest of us within a short amount of time.
Foursquare promotes discoveryAmbient automatically connects you with people within your proximity who share your interests.PathHighlightGlanceeSonarGaussHipGeo
Augmented RealityLayarGoldRunGoogle GlassInformation Layer
VideoYouTubeInterlude – Yoni BlochMilyoniHuluAirtimeBlipGtalkSkypeBoxeeMobility
LOHAS – Lifestyle of health & sustainbilityGoodGuideHugleberryCSRCorporate Responsibilitysustainability
Public Relations / marketingDigitial / SocialManagement Consulting / ConsultantsE&YAcenturePWCDeloitteMcKinsey

PR News Social Media Summit Presentation Transcript

Jonathan KoppPartner & Global Director @jonathankopp
Google+the New Best Practice (≠ ) @jonathankopp
Mobile Is No Longer Enough: “SoLoMo” @jonathankopp
Forget Screens: Every Surface is Media Two Versions 1. GPS 2. Image Recognition @jonathankopp
Video, the Reigning Killer App @jonathankopp
Citizenship > Brand or Product $290 billion U.S. marketplace for goods & services focused on health, environment, social justice, personal development & sustainable living. As many as 25% of US adult population.
Social Business Is Blurring Competition Policy Workflows Guidelines Training Governance Leadership@jonathankopp
Jonathan KoppPartner & Global Director @jonathankopp