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Setting yourself up in business warts and all

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A presentation to staff under threat of redundancy at Yorkshire Forward, the Regional Development Agency, who were interested in setting up a new business rather than going back in to employment.

A presentation to staff under threat of redundancy at Yorkshire Forward, the Regional Development Agency, who were interested in setting up a new business rather than going back in to employment.

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Transcript

  • 1. Setting Yourself Up In Business – Warts and All
    • Insights from someone who has been there….
    • Jonathan Hirst
  • 2. Setting Yourself Up In Business – Warts and All
    • My background
    • Started Network Sales & Marketing Ltd in 1996
    • Set up The Book Recruitment in 2004
    • Founded ITogether in 2006
  • 3. Setting Yourself Up In Business – Warts and All
    • Start with the end in mind
    • What do you want out of this new venture
    • £
    • Time
    • Challenge
    • Retirement/An exit strategy
  • 4. Setting Yourself Up In Business – Warts and All
    • Understand what drives you…
    • … you’ll need to rely on this in the tough times!
  • 5. Setting Yourself Up In Business – Warts and All
    • Get yourself a great accountant…
    • They will save you more than they cost
  • 6. Setting Yourself Up In Business – Warts and All
    • Invest in sound legal advice
  • 7. Setting Yourself Up In Business – Warts and All
    • What are you great at?
  • 8. Setting Yourself Up In Business – Warts and All
    • What’s the big idea?
    • Why will people buy off you?
    • What makes you different?
    • Is there a gap in the market?
    • Are you a ‘me too’?
  • 9. Setting Yourself Up In Business – Warts and All
    • Budgeting
    • essential for any business
    • a benchmark to judge how well you are doing
    • Critical to ensure external financial support
    • Not as complicated as they look
  • 10. Setting Yourself Up In Business – Warts and All
    • Sales & Marketing
    • Research
    • Understand your customers & channels to market
    • Ideas Generation
    • Work with a freelancer/agency
    • Create integrated campaigns
    • Start with great onsite SEO
    • Plan for the future – think about costs
  • 11. Setting Yourself Up In Business – Warts and All
    • Property
    • Look for flexible solutions
    • Consider the total cost, not just headline rents
    • Avoid taking on excessive space
    • Always ask for Incentives
  • 12. Setting Yourself Up In Business – Warts and All
    • Making money
    • Turnover is Vanity, Profit is Sanity
    • The importance of managing cashflow
  • 13. Setting Yourself Up In Business – Warts and All
    • Stages in a business’s growth
    • Employing staff
    • Making it scaleable
  • 14. Setting Yourself Up In Business – Warts and All
    • General tips
    • Don’t take anything personally
    • Everything is down to you
    • Be consistent, internally and externally
    • This can be a solitary existence
    • Enjoy it!
  • 15. Running Your Own Business
    • Good luck, be brave.