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Presentation given by Jonathan Hassell (Director of Hassell Inclusion and lead author of BS8878) at Mobile Monday London Accessibility Workshop, Sept 2011. ...
Presentation given by Jonathan Hassell (Director of Hassell Inclusion and lead author of BS8878) at Mobile Monday London Accessibility Workshop, Sept 2011.
Covers: how user-focused innovation is the key to business success; how listening to your diverse audiences' needs can uncover challenges for you and prompt innovation; how disabled and elderly people's needs can make ideation fly; opportunities to embed inclusion in mainstream products and go 'beyond inclusion' for specific disabled people's needs; how the stats reveal a large underserved potential user-base; some case-studies of 'beyond inclusion' products breaking into mainstream success; how I can help you innovate through Hassell Inclusion