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Mobile apps: opportunities and challenges from disabled and elderly people

by Director at Hassell Inclusion ltd. on Sep 27, 2011

  • 6,887 views

Presentation given by Jonathan Hassell (Director of Hassell Inclusion and lead author of BS8878) at Mobile Monday London Accessibility Workshop, Sept 2011. ...

Presentation given by Jonathan Hassell (Director of Hassell Inclusion and lead author of BS8878) at Mobile Monday London Accessibility Workshop, Sept 2011.

Covers: how user-focused innovation is the key to business success; how listening to your diverse audiences' needs can uncover challenges for you and prompt innovation; how disabled and elderly people's needs can make ideation fly; opportunities to embed inclusion in mainstream products and go 'beyond inclusion' for specific disabled people's needs; how the stats reveal a large underserved potential user-base; some case-studies of 'beyond inclusion' products breaking into mainstream success; how I can help you innovate through Hassell Inclusion

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  • jonathanhassell Jonathan Hassell, Director at Hassell Inclusion ltd. For more information on the 'Beyond Inclusion' and 'Reverse Inclusion' ideas in this presentation, check out: http://www.hassellinclusion.com/2011/10/beyond-inclusion-and-reverse-inclusion-how-fully-engaging-with-the-needs-of-disabled-and-elderly-people-can-turbo-charge-innovation-and-profitability/ 2 years ago
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Mobile apps: opportunities and challenges from disabled and elderly people Mobile apps: opportunities and challenges from disabled and elderly people Presentation Transcript