Mobile apps: opportunities and challenges from disabled and elderly people

Mobile apps: opportunities andchallenges from disabled and elderlypeopleProf Jonathan Hassell (@jonhassell)Director, Hassell Inclusion ltd.Chair, BSI IST/45 (maintaining BS 8878)Mobile Monday London Accessibility Workshop26th September 2011

About Jonathan Hassell • Can contribute expertise in: • 10 years thought-leadership in accessibility & inclusion • Embedding accessibility into large organisations • wrote the standard: BS8878 • former Head of Usability & Accessibility, BBC Future Media – led accessibility in mobile, IPTV, web, iPlayer etc. • Product Management of innovative, award-winning ‘beyond inclusion’ products • Wanting to learn from you: • (was in Symbian before it all started - 1990s) • but not an expert in iOS, Android, markets/appstores

Mobile apps: how to flourish in the wild west…

One answer: Innovation…

Great Technology User needs innovations possibilitiesHow great innovations happen: user-focused innovation…

Listening to your diverse audiences’ needs…identifies challenges…but innovation often follows a challenge

Ideation: how considering the needs of disabled andelderly people can free you from fixation…

Examples of two types of opportunity:mainstream inclusion and beyond inclusion

Size of the opportunity:Disabled people in the UK 11 million adults• More likely to be older – 47% over 65 compared to 20% of general population• Less likely to be working – 43% of disabled people of working age are working compared to 74% of general population Sources: Experience and expectations of disabled people (ODI 2008), TGI, Disabled for Life (DWP 2002), Phase 3 research (Talking Disability BBC)

People in the UK affected by some form of Disability Adult (15+) with Reading Motor Dysfunction, Dyslexia, 1,900,000, 10% Age of under 5, 1,100,000, 1,562,000, 9% Visually Impaired 6% (disruptive to lifestyle), 2,720,000, 15% Mild Learning Disability, 1,750,000, 10% Registered Blind or Partially Sighted, 434,000, 2% Severe Learning Disability, 350,000, 2% Severely or Profoundly Deaf, 688,000, 4% Hearing Impaired (disruptive to lifestyle), 7,569,000, 42%Drilling into the stats to find the best opportunities

Don’t be afraid of beyond inclusion- reverse inclusion can take you mainstream…

OXO Good Grips• Well-known pioneer of Inclusive Design in the USA• Sam Farber’s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?”• First 15 products launched in 1990• Sales growth over 35% per year from 1991 to 2002• The line has now grown to over 500 products• Over 100 design awards received Centre for Business Innovation “Connected Communities, helping you Do more with Less” - 12 - Engineering Design Centre © 2011 Centre for Business Innovation Ltd

I’m happy to help you get things moving…

I can help you do research to find user-needs

I can facilitate ‘collision’ for ideas generation & incubation

I can put you in contact with other people who can help

So you can create things like these(a few Beyond Inclusion products I created earlier…)

Training & Innovation support for embedding inclusion StandardsStrategy &research www.hassellinclusion.com

e: jonathan@hassellinclusion.comt: @jonhassellw: www.hassellinclusion.com

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Mobile apps: opportunities and challenges from disabled and elderly people

by Jonathan Hassell on Sep 27, 2011

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Mobile apps: opportunities and challenges from disabled and elderly people Presentation Transcript