Back to the Future: Current and Future Trends for Accessibility

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eAccess-11 plenary given by Jonathan Hassell (Director of Hassell Inclusion).

eAccess-11 plenary given by Jonathan Hassell (Director of Hassell Inclusion).

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  • Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  • Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  • Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  • Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  • Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  • Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  • Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  • Was same for “yes”, “Very/quite” and “C4” BBC One = Regular or favourite viewers
  • Where they want is everywhere… where they can doesn ’t cross any lines… That ’s quite a challenge
  • Can we put the manual dexterity number in. to
  • Strategy and research researching users needs from technology and how evolving technology directions will present challenges and opportunities to supporting those needs standards setting the right international standards BS8878 => ISO... embedding training consultancy support tools innovation innovation through inclusion inclusion solutions finding the hard/costly barriers for inclusion finding ways to create solutions for them licensing those solutions at low cost to the widest number of websites

Transcript

  • 1. Dr Jonathan Hassell ( @ jonhassell ) Director, Hassell Inclusion Chair, BSI IST/45 eAccess-11 plenary 28 th June 2011
  • 2.  
  • 3. Don ’t take my word for it… take Gartner’s… (source: http://www.gartner.com/it/page.jsp?id=1454221 )
  • 4. Starting with what they missed… Your audience is missing... Internet use in the UK Sources: EEDP (2008) and ONS (2007) 42%
      • of disabled people have used the internet
    67% of the general population have ever used the internet
  • 5. Accessibility solutions are too complex… we expect:
    • an Assistive Technology or OS/browser setting/tool to exist to make the site accessible
      • often they don ’t (e.g. text to sign language, text to ‘Easy Read’)
    • and expect web users to:
      • be aware that an Assistive Technology or OS/browser setting/tool exists for their need
        • (even with sites like BBC My Web My Way to point the way) most are not
      • are able to afford that technology
        • most are C2DE so have difficulty affording expensive techs
      • are able to work out how to install it
        • most are not technical (don ’t know what a browser is) and scared of downloads
      • are able to work out how to use it
        • most are unconfident
      • are able to use it to access online content
        • thus… most never get this far, even if the site is WCAG AAA
    • … and to do this for every device they use
  • 6. Mobile is here… and taking over…
  • 7. Tablets just make it more so…
  • 8. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device An accessible user experience requires 4 technology levels to work together… Installed ATs
  • 9. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device What’s in place on mobile…? – Apple or complexity... Installed ATs ‘ My mobile/tablet (web)’
  • 10. On mobile: oh, where did my browser settings go…?
  • 11. Mobile: the browser is dead… long live apps…
  • 12. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device With apps: this cuts the browser out of the equation… Installed ATs ‘ My mobile/tablet (web)’
  • 13. 1 website => apps for different OSes, each with different accessibility capabilities…
  • 14. Web products are available across multiple-devices
  • 15. But experiences rarely cross device boundaries well…
  • 16. The cloud is already here… full of potential… and challenge…
  • 17. Walled-gardens… the importance of Social: on mobile, you can spend your entire time in Facebook… Source: http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2 ‘ UK users spent 2.5 billion minutes on Facebook in Dec 2010; closest competitor was Google with 702m mins’ ComScore
  • 18. Unfortunately Facebook’s accessibility isn’t all it could be (thankfully Facebook on mobile is more accessible than on desktop)
  • 19. Video goes totally mainstream… ‘ By 2013, >25% of the content that workers see in a day will be dominated by pictures, video or audio…’ Gartner Yet captions are expensive, and audio-description is even harder…
  • 20. Accessibility standards have successes…
  • 21. But also have big gaps… Apps IPTV
  • 22.  
  • 23. The future… is pervasive digital… for everyone… we hope…
  • 24. The future… is more simple… and joined up…
  • 25. Example: MyDisplay - a simple accessibility personalisation system Two clicks to change the way the site is displayed…
  • 26. Three more clicks to tweak and save your theme…
  • 27. And the rest of BBC Online (even mobile) uses your preferences… that ’ s it…
  • 28. The future… is ubiquitous – multi-device & joined-up
  • 29. MyDisplay: it would be even better if people can take their preferences on their whole journey
  • 30. In the future we ’ re going we need to cross all boundaries… ‘ My Desktop/Laptop/Netbook’ ‘ My other computer’ ‘ My mobile (apps & web)’ ‘ My tablet’ ‘ My IPTV/ games console’ Device Websites Browser (incl. toolbars) OS settings Installed ATs
  • 31. Assistive technologies The current choice: verticals vs. ecosystems Simple but inflexible e.g. Apple Complex but flexible e.g. Microsoft, Android, YouView
  • 32. What people really want… Simple & flexible +
  • 33. The future… is context-aware… adaptive… multi-modal… Understands you… Knows where you are… Senses the lighting… And noise… And what you are doing…
  • 34. In the future, “we” are likely to be “them”…
  • 35. And there will be more and more of “ us… ” So accessibility will become more and more important…
  • 36. Training & support for Embedding Standards Innovation www.hassellinclusion.com Strategy & research
  • 37. e: [email_address] t: @ jonhassell w: www.hassellinclusion.com For more insight Contact us