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7 Signs of Maturing in Accessibility and Inclusion

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CSUN 2014 talk by Professor Jonathan Hassell describing models for assessing the maturity of accessibility practice - within organisations and in the field as a whole - discussing how they can be used …

CSUN 2014 talk by Professor Jonathan Hassell describing models for assessing the maturity of accessibility practice - within organisations and in the field as a whole - discussing how they can be used to measure the maturing of the whole accessibility profession that shows signs of happening around us.

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  • Difference is normal
  • it can be:reductiveconstraininglowest common denominatora compromiseit can constrain creativity & innovation - new technologies and techniques

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  • 1. 7 Signs of maturing in accessibility & inclusion Prof Jonathan Hassell (@jonhassell) Director, Hassell Inclusion ltd. Chair, BSI IST/45 (drafting committee for BS 8878) CSUN, 20th March 2014
  • 2. Signs of my “maturity” (or longevity) in accessibility • 13+ years experience in accessibility and inclusion • regular international speaker and thought leader • lead author of UK Accessibility Standards BS 8878 & chair of its drafting committee • former Head of Usability & Accessibility, BBC Future Media • led work to embed accessibility across BBC web, mobile and IPTV production teams • Won BIMA 2008 & Access-IT@Home awards for the accessibility features of BBC iPlayer • Product Manager of innovative, award-winning products: • won IMS Global Learning Impact Award 2010 for MyDisplay • won „Best Usability & Accessibility‟ BIMA 2006 for My Web, My Way • 3 x Bafta-nominated for rich-media eLearning projects using breakthrough accessibility technologies for disabled children
  • 3. Welcome to the 29th Annual CSUN…
  • 4. The frontier‟s getting awful crowded… we‟re not pioneers any more
  • 5. The accessibility industry‟s aging and growing… But is it maturing…?
  • 6. More details on how to work towards accessibility maturity are available in my forthcoming book • the full guide on how to transform your organisation to achieve the consistent creation of web sites and apps that are usable and accessible to all your customers, at the most efficient cost • with practical case-studies from leading accessibility experts worldwide, including: • Jennison Asuncion (Canada), • Debra Ruh & Jeff Kline (USA), • Andrew Arch (Australia) • David Banes (Qatar) • Axel Leblois (UN) For information on the book’s publication, free access to video case-studies, and a chance of winning the book… click below
  • 7. 0Models for how you can measure maturity in accessibility
  • 8. Accessibility maturity for organisations - BFD Accessibility Maturity Model
  • 9. Business drivers – do you know why you‟re doing accessibility, and what you aspire it to do for your organisation?
  • 10. Standards – do you have documented standards for accessibility; are you following them; are they maintained; are you influencing the creation of new standards?
  • 11. Governance – do you have a governance process; are you actively applying it; are you maintaining it; are your suppliers following it too?
  • 12. Resources – are you investing in accessibility; is your spending strategic or on accessibility innovation; are you monitoring budget effectiveness?
  • 13. Delivery process – have you integrated accessibility into your delivery process; are you testing with users; have you created metrics for compliance; is it resulting in excellent products?
  • 14. Procurement & supplier contracts – does your procurement process include accessibility; are you using it; are you actively pursing partnerships with suppliers that can uphold your accessibility values?
  • 15. How do you handle accessibility of legacy systems? – do you have a strategy in place for prioritising when different legacy systems will become accessible; how far are you through implementing that strategy?
  • 16. Reasonable adjustments process – have you established how you will make reasonable adjustments to internal or external tools/widgets that don‟t comply; are you using it and managing it?
  • 17. Another model for maturity from an unlikely source: A „set of components & services to support lifelong learning in Higher Education‟
  • 18. Intervention: is pretty much what happens when you wake up to accessibility (usually through a user-complaint), do initial tests, do minimal remediation, a one-off fix…
  • 19. Institutionalisation: you start to realise that wasn‟t a one-off, and you need to organise the whole team to make sure problems don‟t happen again…
  • 20. Professionalisation: embedded accessibility becomes the accepted way you do things…
  • 21. 1Evidence of maturing in… motivation and business drivers
  • 22. Legal Ethical ROI Innovation Four drivers
  • 23. Compliance CSR Prod Mgt Corp strategy Influence on corporate departments
  • 24. Or, even better, just make accessibility the way you work
  • 25. BBC MMX Why the BBC cares about accessibility… • Public Service „putting audiences at the heart of all we do‟ – all people pay their licence fee – we need them all to gain value from it – enabling more people to use our products gives us better ROI and reach • Uphold brand reputation – our audience expect this from us… – net promoter („would you recommend us…‟) – winning awards… • Reduce negative feedback – when everyone funds you… everyone shares their view • Legislation and regulation in the background
  • 26. BBC MMX How do we understand what Tim Cook meant by this?
  • 27. Is Apple‟s blind access policy because of ethics?
  • 28. Or because of legal pressures?
  • 29. Or part of Apple‟s innovation strategy…?
  • 30. Apple CarPlay based on Voiceover (designed for blind people) and Siri (initially designed for people with motor impairments)…
  • 31. For those without the cash reserves of Apple, ROI is the best long-term driver by far…
  • 32. © 2011 Centre for Business Innovation Ltd - 32 - Centre for Business Innovation “Connected Communities, helping you Do more with Less” Engineering Design Centre OXO Good Grips • Well-known pioneer of Inclusive Design in the USA • Sam Farber‟s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?” • First 15 products launched in 1990 • Sales growth over 35% per year from 1991 to 2002 • The line has now grown to over 500 products • Over 100 design awards received The ROI from inclusive design can be great…
  • 33. © 2011 Centre for Business Innovation Ltd - 33 - Centre for Business Innovation “Connected Communities, helping you Do more with Less” Engineering Design Centre So why don‟t more do accessibility for ROI? We don‟t make it possible to count…
  • 34. © 2011 Centre for Business Innovation Ltd - 34 - Centre for Business Innovation “Connected Communities, helping you Do more with Less” Engineering Design Centre In the last few weeks, this came up on webaim, and you can feel the tension in the discussions…
  • 35. But not on how to do that…And then this happens, and everyone retreats to legal…
  • 36. Maturity means firing on all four cylinders…
  • 37. 2Evidence of maturing in… redefining the aim, from “tick-box accessibility” to inclusive design
  • 38. BBC MMX BBC view: what accessibility used to be… • all about guidelines • techies trying to code to them • then trying to test with screenreaders • maybe a bit of testing with real people… if you‟re lucky
  • 39. BBC MMX BBC view: what accessibility really should be… • all about disabled people • it‟s not about accessibility… or even usability… it‟s about a great user experience for disabled people • whether they can get the right value out of what we create • exactly like we aim for, for every other audience • so that includes enjoyment and fun
  • 40. Disabled people need usability as much as accessibility…
  • 41. Inclusion is all about… including the last 20%
  • 42. “The fundamental requirements for website accessibility, for disabled people, have been under discussion for years and can be summarised on a single side of A4: 1. Default display of the website to first time users that accommodates the maximum number of people, especially with reference to fonts, font sizes, colours and large accessibility, “buttons”. It is anticipated that this will include, at a minimum: a. Arial 18 point 75% dark grey type (as per current Microsoft Word definition) force left aligned with jagged right margin on a light pastel blue background default, with a b. A large button, big enough for people with only 5% vision to see easily, to switch to high contrast alternatives at the top of the screen. c. A second large button, identical to the one above except with a high contrast boundary and low contrast filling (on the same lines as a. above) for those who are both partially sighted and have scotopic sensitivity. d. A specific button for one of the most common types of colour sensitivity needs (as in a. except 75% brown type on a dark yellow background).” And not about losing the other 80% by doing so…
  • 43. Inclusive design is now in standards: http://www.hassellinclusion.com/bs8878/
  • 44. And in site guidelines: https://www.gov.uk/designprinciples And being consumed by a wide community: http://www.creativebloq.com/netmag/10-principles-inclusive-web-design- 5116989
  • 45. “The majority of people… will find BS8878 a far more accessible document than the W3C's technical guidelines, and provides a framework that goes beyond a list of technical design requirements. BS8878 emphasises, and this is important, that simply complying with the WCAG guidelines is unlikely to meet the requirements of the Equality Act. As BS8878 explains, organisations can't simply carry out an automated tick box check of the HTML, but instead need to user test the site or app itself to ensure that it actually is accessible.” Martin Sloan, Legal Associate in the Technology, Information and Outsourcing Group at Brodies LLP Also recommended by UK legal experts…
  • 46. 3Evidence of maturing in… expanding the job-roles accessibility impacts
  • 47. Where the key roles are has changed over the years…
  • 48. Which of these two had most control of the product definition?
  • 49. BS 8878 clarifies: the accessibility of web products is in all these people‟s hands… Designers Writers Project Mgrs Product Mgrs Finance Legal Marketing Strategy Snr Mgrs Research & TestersDevelopers
  • 50. Thankfully guidance documents are now addressing this…
  • 51. 4Evidence of maturing in… moving from remediation to strategic embedding
  • 52. But not on how to do that…What used to follow when this happened…
  • 53. All hands to the pump on remediation
  • 54. But you need to fix the problem in the process, not the product, to prevent it re-occurring – that‟s maturity
  • 55. CSUN 2012: We all agreed (in at least 7 sessions…) it‟s time to be strategic about accessibility
  • 56. But most had different ideas of how to do that…
  • 57. Created by accessibility experts from: Reviewed publicly worldwide by: • 328 accessibility experts worldwide • incl: experts in personalisation, aging, mobile accessibility, IPTV, inclusive design, usability, user- research and testing, disability evangelism Thankfully, in the UK we‟d already spent years discussing it, getting that agreement…
  • 58. Resulting in BS 8878
  • 59. +=
  • 60. Embedding via an organisational framework
  • 61. Embedding motivation Designers Writers Project Mgrs Product Mgrs Finance Legal Snr Mgrs Research & TestersDevelopers • Need to motivate each group… • Or just use a business case for the top level and set policy top to bottom… – check out OneVoice business cases… Marketing Strategy
  • 62. Embedding responsibility Designers Writers Project Mgrs Product Mgrs Finance Legal Marketing Strategy Snr Mgrs Research & TestersDevelopers • Work out whose responsibility accessibility should ultimately be… • Make sure they delegate (and monitor results) well • Make sure those delegated to are trained in their responsibilities
  • 63. Embedding through strategic policies Designers Writers Project Mgrs Product Mgrs Snr Mgrs TestersDevelopers Finance Legal Marketing Strategy • create an Organizational Web Accessibility Policy to strategically embed accessibility into the organization’s business as usual • including where accessibility is embedded in: • web procurement policy • web technology policy • marketing guidelines • web production standards (e.g. compliance with WCAG, browser support, AT support)
  • 64. Support for the „key role‟ of accessibility programme manager
  • 65. Royal Mail Rob Wemyss Head of Accessibility Royal Mail Group “BS 8878 is an integral part of our web accessibility strategy It has given us the framework to help reduce costs and improve the quality when delivering accessible web products for our customers.” It‟s paying dividends to those organisations that use it…
  • 66. But not on how to do that…Legal decrees are now supporting strategic action
  • 67. But not on how to do that…As are DoE agreements in Higher Education…
  • 68. It‟s all in my forthcoming book… • the full guide on how to transform your organisation to achieve the consistent creation of web sites and apps that are usable and accessible to all your customers, at the most efficient cost • with practical case-studies from leading accessibility experts worldwide, including: • Jennison Asuncion (Canada), • Debra Ruh & Jeff Kline (USA), • Andrew Arch (Australia) • David Banes (Qatar) • Axel Leblois (UN) for information on the book’s publication, free access to video case-studies, and a chance of winning the book for free Click here for chance to win book
  • 69. 5Evidence of maturing in… being able to handle divergence in needs
  • 70. Inclusive design is all around us…
  • 71. © 2011 Centre for Business Innovation Ltd - 71 - Centre for Business Innovation “Connected Communities, helping you Do more with Less” Engineering Design Centre OXO Good Grips • Well-known pioneer of Inclusive Design in the USA • Sam Farber‟s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?” • First 15 products launched in 1990 • Sales growth over 35% per year from 1991 to 2002 • The line has now grown to over 500 products • Over 100 design awards received And its wins are impressive…
  • 72. So, yes, I‟m a fan…
  • 73. But it does have its problems BBC iPlayer disability focus group (2009) • Vision impaired / dyslexic • “I like the black – it‟s cool” • “I hate it – I find it really tiring” • Aging / learning difficulties • “it was just too overwhelming”
  • 74. “It‟s busy. There is no list... It‟s a bit difficult. Once I‟ve closed the boxes, it‟s much better for me. I can see all the options. I don‟t need to scroll.” BBC homepage user testing 2009 “That‟s good – it gives everything. 95% appeals to me” And not only for disabled people…
  • 75. Difference is normal
  • 76. You can „design for all‟
  • 77. “You can‟t do that…” “You must do this…” But it can be reductive, lowest common denominator…
  • 78. But why „design for all‟… when you can „design for me‟?
  • 79. Gregg Vanderheiden It‟s the only chance for really serving everyone
  • 80. See Brian Kelly Academic ideas of „holistic approaches‟ and „alternatives‟
  • 81. See GPII Have become fully-funded international initiatives
  • 82. And tools that give you low-cost ‟design for me‟
  • 83. And recognition for user-personalized approaches in Standards…
  • 84. 6Evidence of maturing in… consensus and professionalisation
  • 85. Source: http://www.un.org/disabilities/ Global consensus on the need: UN convention on Right of Persons with Disabilities 153 signatories, 112 ratifications Countries that have Ratified Algeria Argentina Armenia Austria Australia Azerbaijan Bangladesh Belgium Bolivia Brazil Burkina Faso Canada Chile Cook Islands Costa Rica China Croatia Cuba Czech Rep Denmark Dominica Ecuador Egypt El Salvador Ethiopia France Gabon Germany Grenada Guatemala Guinea Haiti Honduras Hungary India Iran Jamaica Japan Jordan Italy N. Ireland Kenya Laos Latvia Lesotho Malaysia Malawai Mali Mauritius Mexico Mongolia Montenegro Morocco Namibia New Zealand Nicaragua Niger Nigeria Oman Panama Paraguay Philippines Peru Portugal Qatar Rwanda Moldova San Marino Saudi Arabia Seychelles Serbia Slovenia S. Africa S. Korea Spain Sudan Sweden Syrian Arab Republic Thailand Tunisia Turkey Turkmenistan Uganda UK Tanzania Uruguay Vanuatu Yemen
  • 86. UNCRPD National legislation & regulation National / international standards WCAG 2.0 => ISO/IEC 40500:2012 => Section 508 refresh & Mandate/376 Global consensus on link between need, legislation and technical standards
  • 87. We all agree WCAG 2.0‟s not perfect, but it‟s a good base to grow from
  • 88. Using WCAG 2.0 for what it‟s good at… Not what it isn‟t…
  • 89. Addressing its gaps… We need ways of addressing its gaps…
  • 90. Addressing its gaps… In ways that can cope with tech advance
  • 91. Time for strategic standards to be globalised?
  • 92. Evidence of professionalisation
  • 93. 7Evidence of maturing… recognition/acceptance into the mainstream
  • 94. Evidence of specialist education and training
  • 95. And now evidence of recognition in mainstream education & training
  • 96. Evidence of specialist tools
  • 97. And now evidence of recognition in mainstream tools
  • 98. We‟ve come a long way… but aren‟t quite there yet…
  • 99. Journey‟s end…
  • 100. • the full guide on how to transform your organisation to achieve the consistent creation of web sites and apps that are usable and accessible to all your customers, at the most efficient cost • with practical case-studies from leading accessibility experts worldwide, including: • Jennison Asuncion (Canada), • Debra Ruh & Jeff Kline (USA), • Andrew Arch (Australia) • David Banes (Qatar) • Axel Leblois (UN) For information on the book’s publication, free access to video case-studies, and a chance of winning the book… send us your details via the form on the next slide There‟s much more help for your journey towards accessibility maturity, in my forthcoming book
  • 101. Get in touch… e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com