User-generated & multi-media content -  Web 2.0 ’s challenges and opportunities for accessibility Jonathan Hassell Accessi...
What I ’ m going to talk about… <ul><ul><li>BBC & accessibility – some history </li></ul></ul><ul><ul><li>Web 2.0 – what i...
BBC & accessibility – a brief history <ul><ul><li>BBC long-term commitment to making its output as accessible as possible ...
Web 2.0 <ul><ul><li>characterised by… </li></ul></ul><ul><ul><ul><li>User-Generated and collaborative content </li></ul></...
Why Web 2.0 is going to change accessibility – UGC <ul><ul><li>let ’ s start with UGC… </li></ul></ul><ul><ul><ul><li>the ...
Accessibility is a partnership  <ul><li>to make a website accessible, all of the following need to work together: </li></u...
Why Web 2.0 is going to change accessibility – UGC <ul><ul><li>because of the DDA,  the disabled/accessibility community h...
Why Web 2.0 is going to change accessibility - UGC <ul><ul><li>but how do you persuade the  everyday users of Blogs, MySpa...
Why Web 2.0 is going to change accessibility - UGC <ul><ul><li>in case you think such places aren ’ t important… </li></ul...
Why Web 2.0 is going to change accessibility - UGC <ul><ul><li>here it ’ s about the  tools  and the  moderation </li></ul...
Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>moving on to multimedia </li></ul></ul><ul><ul><ul><...
Accessibility is a partnership  <ul><li>to make a website accessible, all of the following need to work together: </li></u...
Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>Threats: </li></ul></ul><ul><ul><ul><li>the accessib...
Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>but it ’ s not all bad... </li></ul></ul><ul><ul><li...
Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>but what about Blind people? </li></ul></ul><ul><ul>...
e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com Contact me
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2007: User-generated & multi-media content - Web 2.0’s challenges and opportunities for accessibility

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Presentation given by Jonathan Hassell (Accessibility Editor, Digital Curriculum for BBC New Media) at eAccess 2007 conference.

Covers: how to make user-generated content (on YouTube, blogs, Facebook, or on comments on your own website) accessible through accessible content building tools and moderation; how multimedia (video and games especially) presents a real challenge to people who rely on assistive technologies (especially blind people); how multimedia formats (especially video) can itself be an accessibility aid to people with literacy difficulties or who use British Sign Language; how learning from the accessibility games special interest group (IGDA-SIG) and audiogames.net can suggest some new innovations in multimedia for blind people

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  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • So we have two aims for our accessibility programme: to be as accessible as reasonably possible across all dc materials to produce unique, innovative and groundbreaking materials for specific commissions for SEN groups
  • 2007: User-generated & multi-media content - Web 2.0’s challenges and opportunities for accessibility

    1. 1. User-generated & multi-media content - Web 2.0 ’s challenges and opportunities for accessibility Jonathan Hassell Accessibility Editor BBC jam eAccess conference 2 nd May 2007
    2. 2. What I ’ m going to talk about… <ul><ul><li>BBC & accessibility – some history </li></ul></ul><ul><ul><li>Web 2.0 – what is it? </li></ul></ul><ul><ul><li>Why it ’ s going to change all the rules for accessibility… </li></ul></ul><ul><ul><ul><li>UGC </li></ul></ul></ul><ul><ul><ul><li>Multimedia </li></ul></ul></ul><ul><ul><li>Opportunities as well as threats </li></ul></ul><ul><ul><li>How the BBC is looking at possible ways forwards… </li></ul></ul>© BBC, 2007 Slide [email_address]
    3. 3. BBC & accessibility – a brief history <ul><ul><li>BBC long-term commitment to making its output as accessible as possible to all audiences to fulfil its public service remit </li></ul></ul><ul><ul><li>TV/radio: </li></ul></ul><ul><ul><ul><li>body of experience within the BBC of disability issues </li></ul></ul></ul><ul><ul><ul><ul><li>TV accessibility – subtitles, signing, audio-description </li></ul></ul></ul></ul><ul><ul><ul><ul><li>established programmes and audiences (e.g. See Hear, In Touch), moving towards mainstream (Desperados) </li></ul></ul></ul></ul><ul><ul><li>Online: </li></ul></ul><ul><ul><ul><li>1998: Betsie – text-only tool for web pages (still used by other sites - e.g. Newcastle City Council) </li></ul></ul></ul><ul><ul><ul><li>2002: bbc.co.uk accessibility training course (with AbilityNet) and ongoing standards & guidelines </li></ul></ul></ul><ul><ul><ul><li>2005-6: </li></ul></ul></ul><ul><ul><ul><ul><li>Helped write PAS-78 accessibility commissioning guidelines from BSI & DRC </li></ul></ul></ul></ul><ul><ul><ul><ul><li>BIMA Award winning My Web, My Way accessibility help site to help users understand how to customise their computers (with AbilityNet) </li></ul></ul></ul></ul>© BBC, 2007 Slide [email_address]
    4. 4. Web 2.0 <ul><ul><li>characterised by… </li></ul></ul><ul><ul><ul><li>User-Generated and collaborative content </li></ul></ul></ul><ul><ul><ul><ul><li>Blogs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social networking </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Wikis </li></ul></ul></ul></ul><ul><ul><ul><li>Rich Internet applications </li></ul></ul></ul><ul><ul><ul><ul><li>use of AJAX, Flash etc. </li></ul></ul></ul></ul><ul><ul><ul><li>[my addition] multimedia </li></ul></ul></ul><ul><ul><ul><ul><li>audio, video, animation etc. </li></ul></ul></ul></ul><ul><ul><li>or, for a better definition, go to Wikipedia (the pre-eminent Web 2.0 site) </li></ul></ul>© BBC, 2007 Slide [email_address]
    5. 5. Why Web 2.0 is going to change accessibility – UGC <ul><ul><li>let ’ s start with UGC… </li></ul></ul><ul><ul><ul><li>the site owners used to be the people who created content </li></ul></ul></ul><ul><ul><ul><li>increasingly now it ’ s their users creating the content </li></ul></ul></ul><ul><ul><li>how is this going to change things? </li></ul></ul><ul><ul><li>well, this used to be my main “ accessibility evangelism ” slide – how it used to be… </li></ul></ul>© BBC, 2007 Slide [email_address]
    6. 6. Accessibility is a partnership <ul><li>to make a website accessible, all of the following need to work together: </li></ul><ul><ul><li>Website creators </li></ul></ul><ul><ul><li>Assistive technology creators (e.g. Freedom Scientific, ReadPlease) </li></ul></ul><ul><ul><li>Operating system creators (e.g. Microsoft, Apple) </li></ul></ul><ul><ul><li>Disability assessment agencies (e.g. AbilityNet, RNIB) </li></ul></ul><ul><ul><li>Browser creators (e.g. Microsoft, Opera) </li></ul></ul><ul><ul><li>comms via W3C-WAI… </li></ul></ul>© BBC, 2007 Slide [email_address]
    7. 7. Why Web 2.0 is going to change accessibility – UGC <ul><ul><li>because of the DDA, the disabled/accessibility community has had many successes persuading site owners to make their content accessible... </li></ul></ul>© BBC, 2007 Slide [email_address]
    8. 8. Why Web 2.0 is going to change accessibility - UGC <ul><ul><li>but how do you persuade the everyday users of Blogs, MySpace or Bebo (or even worse, YouTube) to make their content accessible? </li></ul></ul><ul><ul><li>how do you make social networking available to all? </li></ul></ul>© BBC, 2007 Slide [email_address]
    9. 9. Why Web 2.0 is going to change accessibility - UGC <ul><ul><li>in case you think such places aren ’ t important… </li></ul></ul><ul><ul><ul><li>blogs have been identified as changing election results (US 2004-6) </li></ul></ul></ul><ul><ul><ul><li>AbilityNet have an accessibility channel on YouTube </li></ul></ul></ul><ul><ul><ul><li>the BBC has just bought an island in virtual community Second Life </li></ul></ul></ul><ul><ul><ul><li>and many sites have a “ have your say… now with imaging… ” </li></ul></ul></ul>© BBC, 2007 Slide [email_address]
    10. 10. Why Web 2.0 is going to change accessibility - UGC <ul><ul><li>here it ’ s about the tools and the moderation </li></ul></ul><ul><ul><li>the tools: </li></ul></ul><ul><ul><ul><li>does the content building tool include a mechanism for enabling users to include accessibility support? (link with the lesser-known ATAG guidelines from WAI) </li></ul></ul></ul><ul><ul><li>the moderation: </li></ul></ul><ul><ul><ul><li>will the moderators of content (if there are some) consider it important to ensure users include that accessibility support? </li></ul></ul></ul><ul><ul><ul><ul><li>without DDA or potential commercial gain to help… where ’ s the argument to say it ’ s worth their while? </li></ul></ul></ul></ul><ul><ul><li>the BBC are looking at how we can do this… </li></ul></ul><ul><ul><ul><li>we ’ re using the “ moderator adds the accessibility ” approach </li></ul></ul></ul>© BBC, 2007 Slide [email_address]
    11. 11. Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>moving on to multimedia </li></ul></ul><ul><ul><ul><li>the bulk of the content used to be text + graphics… </li></ul></ul></ul><ul><ul><ul><li>the content is moving on to incorporate </li></ul></ul></ul><ul><ul><ul><ul><li>audio (podcasting) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>video </li></ul></ul></ul></ul><ul><ul><ul><ul><li>animation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>applications </li></ul></ul></ul></ul><ul><ul><ul><ul><li>games </li></ul></ul></ul></ul><ul><ul><li>how is this going to change things? </li></ul></ul><ul><ul><li>let ’ s look at that “ accessibility evangelism ” slide again... </li></ul></ul>© BBC, 2007 Slide [email_address]
    12. 12. Accessibility is a partnership <ul><li>to make a website accessible, all of the following need to work together: </li></ul><ul><ul><li>Website creators </li></ul></ul><ul><ul><li>Assistive technology creators (e.g. Freedom Scientific, ReadPlease) </li></ul></ul><ul><ul><li>Operating system creators (e.g. Microsoft, Apple) </li></ul></ul><ul><ul><li>Disability assessment agencies (e.g. AbilityNet, RNIB) </li></ul></ul><ul><ul><li>Browser creators (e.g. Microsoft, Opera) </li></ul></ul><ul><ul><li>comms via W3C-WAI… </li></ul></ul>© BBC, 2007 Slide [email_address]
    13. 13. Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>Threats: </li></ul></ul><ul><ul><ul><li>the accessibility chain doesn ’ t work any more... </li></ul></ul></ul><ul><ul><ul><li>find me the assistive technology that can make video or games accessible for blind children… </li></ul></ul></ul><ul><ul><ul><li>this is why new techniques are necessary (cf. WCAG 2) </li></ul></ul></ul><ul><ul><ul><ul><li>the web ’ s less and less about HTML </li></ul></ul></ul></ul><ul><ul><ul><ul><li>it ’ s less and less about ATs which assume that (esp. screenreaders) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>and it ’ s about the content… not just the controls </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ accessible multi-media browsers ” are useful, but how do you do ‘ alt-text ’ for a video? </li></ul></ul></ul></ul></ul><ul><ul><ul><li>and why we need to bring in other accessibility professionals, from: </li></ul></ul></ul><ul><ul><ul><ul><li>TV (subtitling, audio description) and interactive TV </li></ul></ul></ul></ul><ul><ul><ul><ul><li>video games (which use it all) </li></ul></ul></ul></ul>© BBC, 2007 Slide [email_address]
    14. 14. Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>but it ’ s not all bad... </li></ul></ul><ul><ul><li>Opportunities: </li></ul></ul><ul><ul><ul><li>these are huge, for many disabled people who sometimes get forgotten </li></ul></ul></ul><ul><ul><ul><ul><li>WCAG doesn ’ t say much about learning difficulties, autism, Deaf… </li></ul></ul></ul></ul><ul><ul><ul><ul><li>but video, for many, is more accessible than text - why have “ Plain English ” when you can have TV? </li></ul></ul></ul></ul><ul><ul><ul><li>e.g. rich-media can give us great opportunities to help Deaf people (BBC R&D) </li></ul></ul></ul><ul><ul><li>get rid of the phrase “ it is/isn ’ t accessible… ” </li></ul></ul><ul><ul><ul><li>replace it with “ it is/isn ’ t accessible to people with this disability ” ? </li></ul></ul></ul><ul><ul><ul><li>understand that sometimes you can ’ t please all of the people with one product… </li></ul></ul></ul>© BBC, 2007 Slide [email_address]
    15. 15. Why Web 2.0 is going to change accessibility - multimedia <ul><ul><li>but what about Blind people? </li></ul></ul><ul><ul><li>will this move from text to multimedia bring the same problems as the move from MS-DOS to Mac & Windows? </li></ul></ul><ul><ul><li>possibly, but help is at hand… </li></ul></ul><ul><ul><ul><li>established media techniques – audio-description </li></ul></ul></ul><ul><ul><ul><li>new techniques - audiogames (more R&D from BBC jam ) </li></ul></ul></ul>© BBC, 2007 Slide [email_address]
    16. 16. e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com Contact me

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