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Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
Jonathan Fink - Sell Your Home!
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Jonathan Fink - Sell Your Home!

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  • Transcript

    • 1. Think Fink!www.philadelphiacityhomes.com call or text 215 805-5276
    • 2. Understanding The Principles• KELLER WILLIAMS® • Consultant Vs. Agent • Key Objectives • Sources of Buyers • Marketing • Controlling Factors •Preparing for the Offer •Processing the Sale • Pricing Factors www.philadelphiacityhomes.com call or text 215 805-5276
    • 3. About KELLER WILLIAMS® Realty • Founded in Austin, Texas, on October 18, 1983. • KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people. • Mo Anderson owned the #3 franchise in the largest real estate company in the world. • Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation. KELLER WILLIAMS® FACTS: • “Most Innovative Real Estate Company” — Inman News. • 72,594 + real estate consultants. • 608 + offices in the U.S. and Canada. • 5th largest real estate company in North America. Gary Keller • Excellence in real estate consultation training. Chairman Of The Board Mo Anderson www.philadelphiacityhomes.com call or text 215 805-5276Vice Chairman of the Board
    • 4. KELLER WILLIAMS® Realtywww.philadelphiacityhomes.com call or text 215 805-5276
    • 5. The KELLER WILLIAMS® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people www.philadelphiacityhomes.com call or text 215 805-5276
    • 6. Consultant Vs. AgentFiduciary (Consultant) Functionary (Agent)• Advises and Consults • Delivers Information• Educates and Guides • Tells and Sells• Involved in Decision Process • Stays out of Process• Uses Judgment and Experience • Follows the Rules and Procedures• Irreplaceable • Replaceable• Highly Compensated • Minimally Paid www.philadelphiacityhomes.com call or text 215 805-5276
    • 7. My BiographyName: Jonathan FinkProfessional Designations:E-PRO® - designated in modern technologyGraduate Temple Real Estate Institute (GRI)Bachelor of Music Performance-University of the ArtsAwards:5 Star Award Winner in Philadelphia2010 Keller Williams BronzeFamily: Marjorie, Children-Ben and HannahOther Activities: Cellist, Pilot www.philadelphiacityhomes.com call or text 215 805-5276
    • 8. Key Objectives• PRICING… your home at the property’s fair market value. • TIMING… in the desired time period. • CONVENIENCE… selling your home with the least amount of inconvenience. www.philadelphiacityhomes.com call or text 215 805-5276
    • 9. Competitive Market Analysis• Recent Sales• Current Listings = Competition• Expired Listings = What has not sold www.philadelphiacityhomes.com call or text 215 805-5276
    • 10. • Targeted Advertising Marketing Plan • To the public • To the REALTOR® community• KELLER WILLIAMS® Professional Real Estate Consultants • Broker’s Open • REALTOR® Open Houses• Signs • Highly recognized • Calls come from our signs• Agent Marketing Action Plan • MLS • Trulia • Zillow • Realtor.com • Facebook • Craigslist www.philadelphiacityhomes.com call or text 215 805-5276
    • 11. Marketing Your Home Our Respective Duties Agent Client• Input your listing to MLS. • Complete all repairs and cleaning.• Install nationally recognized sign. • “Stage” your home to be appealing.• Provide information fliers. • Hide valuables (also prescriptions).• Pricing Guidance. • Leave premises for showings.• Prepare Advertising. • Call me with any questions.• Hold Broker Open House. • Refer friends and acquaintances who might be interested in your property.• Give Feedback on showings. • Refuse to discuss terms with prospective• Review contracts and represent you in buyers or their agents. negotiations.• Guidance in staging your property. www.philadelphiacityhomes.com call or text 215 805-5276
    • 12. What You Do & Don’t ControlSeller Controls: • Property Condition • Availability for Showing • Price • Home WarrantySeller Doesn’t Control: • Competition • Buyer’s or Seller’s Market • Interest Rates • When The Perfect Buyer Walks Thru Door www.philadelphiacityhomes.com call or text 215 805-5276
    • 13. Selling Price Vs. Timing A C T I V I T Y 1 2 3 4 5 6 7 8 WEEKS ON MARKET• Timing is extremely important in the real estate market.• A property attracts the most activity from the real estate community and potential buyers when it is first listed.• It has the greatest opportunity to sell when it is new on the market. www.philadelphiacityhomes.com call or text 215 805-5276
    • 14. Preparing For The OfferIn slow economic times, offers to purchase routinely come in “low” whereasin healthy economic times, offers are closer to the asking price. Do not beoffended by any offer received.• ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!• REJECTION. Unconditional… unfortunately, your home is still on the market.• COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.• NO ACTION. Equals rejection. Your home is still on the market. www.philadelphiacityhomes.com call or text 215 805-5276
    • 15. Inspections Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER BUYER INSPECTOR SEES THEIR HOUSE SEES YOUR HOUSE SEES THE HOUSESave Yourself Time, Money and Disappointment — Do Deferred Maintenance Now! www.philadelphiacityhomes.com call or text 215 805-5276
    • 16. Contract To CloseTRANSACTIONPROCESSING PROCESSING REJECTION MORTGAGE CO. CREDIT REPORT APPRAISAL UNDERWRITING VERIFICATIONS LOAN APPROVAL TITLE CO. ASSEMBLE PAPERS SETTLEMENT HOME SOLD www.philadelphiacityhomes.com call or text 215 805-5276
    • 17. Pricing Factors IMPORTANCE OF INTELLIGENT PRICING +15% 10% ASKING +10% 30% PERCENTAGE PRICE OF BUYERS Market Value 60% -10% 75% -15% 90%As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. www.philadelphiacityhomes.com call or text 215 805-5276
    • 18. Pricing MisconceptionsIt is very important to price your property at competitive market value at thesigning of the listing agreement. Historically, your first offer is usually your bestoffer. WHAT WHAT WHAT WHAT WHAT ANOTHER COST YOU YOU YOU YOUR TO REBUILD NEIGHBOR AGENT PAID NEED WANT SAYS TODAY SAYS Buyers & Sellers Determine ValueThe value of your property is determined by what a BUYER is willing to pay and a SELLER is willingto accept in today’s market. Buyers make their pricing decision based on comparing your property toother property SOLD in your area. www.philadelphiacityhomes.com call or text 215 805-5276
    • 19. Focusing On ResultsThe proper balance of these factors will expedite your sale. LOCATION CONDITION COMPETITION TERMS TIMING PRICEwww.philadelphiacityhomes.com call or text 215 805-5276
    • 20. Focusing On ResultsThe proper balance of these factors will expedite your sale. LOCATION CONDITION COMPETITION TERMS TIMING PRICE SOLDwww.philadelphiacityhomes.com call or text 215 805-5276

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