Who Cares Wins - CSR and sustainability in the future
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Who Cares Wins - CSR and sustainability in the future

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This slide-show and key note speech shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of ...

This slide-show and key note speech shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model.

In the future CSR or CSR 2.0 will be all about innovation and thrivability rather than a defensive and sustainbility approach. CSR will become an integrated, systemic approach by business that builds, rather than erodes or destroys, economic, social, human and natural capital.

Remember:
Every decision you make – every decision – is not a decision about what to do. It’s a decision about Who You Are. When you see this, when you understand it, everything changes. You begin to see life in a new way. All events, occurrences, and situations turn into opportunities to do what you came here to do.

For more information please visit www.jonathanloew.dk

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Who Cares Wins - CSR and sustainability in the future Presentation Transcript

  • 1. THE FUTURE OF CSR IS TO LISTEN LOUDER
  • 2. CSR 1.0 Defensive CSR in The Age of Greed Charitable CSR in The Age of Philanthropy Promotional CSR in The Age of Marketing Strategic CSR in The Age of Management Systemic CSR in The Age of Responsibility CSR 2.0
  • 3. Survival Motto Define Attitude Themes Diversity is Level up Outlast! Try to insure their personal survival of their group or nation. React Basic needs Unimportant Better than dead. CSR 1.0 Sustainable Repair! Able to be maintained at a given rate or level over time Return Mitigate damage, sacrifice, austerity, obligation, externalities. A moral issue Able to endure in a stable world Resilient Rebound! Able to withstand or recover quickly from difficult conditions. Re-establish Permaculture, symbiosis, redundancy Practical Stay alive longer in changing world CSR 2.0 Thrivable Game on! Unfolding pattern of life giving rise to life. To develop vigorously; to prosper; flourish. Create Anti-fragile (gets better when disturbed), generate, transform. Enriching Generative. Strive for greatness.
  • 4. Innovative CSR $ or other metric Time
  • 5. Every decision you make – every decision – is not a decision about what to do. It’s a decision about Who You Are.When you see this, when you understand it, everything changes.You begin to see life in a new way. All events, occurrences, and situations turn into opportunities to do what you came here to do. Neale Walsch
  • 6. WHAT IS CREATIVITY? Courage to imagine or invent something new.
  • 7. Creative thinking is not a talent, is is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits. Edward De Bono
  • 8. Great is the human who has not lost his childlike heart. Edward De Bono
  • 9. NOT COOL NOT COOL COOL
  • 10. WHY DO WE CARE?
  • 11. Every organisation must prepare for the abandonment of everything it does. Peter Drucker
  • 12. “Capital isn’t so important in business. Experience isn’t so important.You can get both these things.What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.” Harvey Firestone
  • 13. INNOVATION DRIVES ECONOMIC GROWTH There are two sources of economic growth: Economic growth Economic growth is the UK’s annual labour productivity growth. 2000- 2008 value = 2.24% Innovation accounted for 63% of economic growth 2000-2008” “
  • 14. YOUR CUSTOMERS WANT YOU TO LISTEN LOUDER
  • 15. CONSUMERS WOULD MOST LIKE TO SEE COMPANIES: Change the way they operate 31% Apply unique business assets Develop new products or services Develop partnerships Raise awareness and educate Make donations Donate employee time/expertise 19% 11% 16% 11% 7% 5% 2012 Cone Cause Evolution Study
  • 16. + +
  • 17. DESIRE TO CREATE
  • 18. HARD WORK
  • 19. SELF-EFFICACY
  • 20. DEFINE OBJECTIVE
  • 21. AN IDEA IS A NETWORK
  • 22. GROUP Talk about personal needs. Discover strengths and weaknesses. Find a common ground.
  • 23. Foundation Environment Groups Needs Trust THE CREATIVE GAP NEW IDEA OLDOLD
  • 24. SOME INNOVATIONS WITH LESS IMPACT…
  • 25. SOME INNOVATIONS WITH MAJOR IMPACT…
  • 26. Life Straw: 783 million people Little Sun: 1.3 billion Ablenook disaster relief shelter One Laptop per child
  • 27. COLLECT
  • 28. IDEATION
  • 29. ORGANIZE
  • 30. REALISTIC SWEET SPOT CREATIVE2 1 3 FILTER & PRIORITIZE
  • 31. TURNING IDEAS IN REALITY Ideation thrashing implementation Shipping Action research Analysis Co-creation Evaluation Project planning Scenario planning Test & develop Production,Launch Sell, sell, sell Ideas Active process Resistance Seth Godin: ”You don’t need more genius.You need less resistance.” Prototyping
  • 32. NEXT MAKING IDEAS HAPPEN Coming up with an idea is only half of the story…
  • 33. 5. FROM VALUES TO QUALIFICATIONS
  • 34. 4. SLEEP WITH THE ENEMY INNOVATION
  • 35. 3. SOCIAL PRODUCT INNOVATION
  • 36. 2. SYSTEMIC INNOVATION Moving focus from areas where enzymes can be used into production processes where enzymes can replace non-environmental friendly ingredients
  • 37. [ ] SPACE