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The bar is rapidly lifting when it comes to creating a compelling and engaging mobile app. Consumers have hundreds of thousands of native apps to choose from in the native app ecosystems, and attracting and sustaining user engagement is quite a challenge. Some app developers are adding game-like features to apps (gamification) and integrating with popular social media platforms in an attempt to encourage engagement. In this talk we will discuss gamification in general, and take a look at how it is being used in mobile apps. In particular, we will share some of the experiences we've had incorporating game and social features into apps that our lab has deployed.