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Working with Social Media in Academics

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A brief presentation prepared for the Fall 2012 Duke University Social Media Workshop for Faculty. These slides outline strategies for using blogs, Facebook and Twitter in the classroom and beyond.

A brief presentation prepared for the Fall 2012 Duke University Social Media Workshop for Faculty. These slides outline strategies for using blogs, Facebook and Twitter in the classroom and beyond.


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  • 1. Working with Social Media in Academics Duke University Office of News & Communications Jonathan E. Lee
  • 2. Working with Social Media in Academics | Objectives How can you use social media to establish yourselves as thought-leaders?
  • 3. Working with Social Media in Academics | Objectives In what ways can social media add to classroom experiences?
  • 4. Working with Social Media in Academics | Overview Our route: blogs Facebook Twitter next steps
  • 5. Working with Social Media in Academics | Overview Our resources for the day: http://bit.ly/dukesmwksp2012
  • 6. blogs
  • 7. Working with Social Media in Academics | Blogs How are Duke University faculty using blogs?
  • 8. Working with Social Media in Academics | Blogs Chris Johnston Duke political science sites.duke.edu/chrisjohnston political science tools & research
  • 9. Working with Social Media in Academics | Blogs Matthias Pabsch Duke in Berlin pabsch.de art, architecture, events and exhibits
  • 10. Working with Social Media in Academics | Blogs Misha Angrist Duke IGSP blogs.plos.org/genomeboy showcase his book, discuss genomics, tell personal stories
  • 11. Working with Social Media in Academics | Blogs Bill Noland & Mark Olson Visual Arts, Visual & Media Studies sites.duke.edu/vms200s_01_s2012 class documents & assignments, student content
  • 12. Working with Social Media in Academics | Blogs Who Needs Feminism? whoneedsfeminism.tumblr.com student social activism project, sharing content
  • 13. Working with Social Media in Academics | Blogs What platforms are available for blogging?
  • 14. Working with Social Media in Academics | Blogs 3 primary free options*: Wordpress Blogger Tumblr *To learn more about the advantages of each platform read this blogpost.
  • 15. Working with Social Media in Academics | Blogs Duke-hosted blogs: sites.duke.edu Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students. Advantages: free, has local IT support and features several themes & plugins to customize any site.
  • 16. Facebook
  • 17. Working with Social Media in Academics | Facebook options for your personal Facebook presence image via Digital Inspiration
  • 18. Working with Social Media in Academics | Facebook Dan Ariely Economics personal profile & professional page
  • 19. Working with Social Media in Academics | Facebook Mark Anthony Neal African & African-American Studies personal page with subscription content
  • 20. Working with Social Media in Academics | Facebook Bill Chameides Nicholas School of the Environment page associated with his blog
  • 21. Working with Social Media in Academics | Facebook Dave Johnston Marine Lab page associated with his course’s app
  • 22. Working with Social Media in Academics | Facebook Allow subscribers in 2 steps.
  • 23. Working with Social Media in Academics | Facebook Go to 1 facebook.com/about/subscribe
  • 24. Working with Social Media in Academics | Facebook Press the green “Allow 2 Subscribers” button.
  • 25. Working with Social Media in Academics | Facebook Create a Facebook page in 4 steps.
  • 26. Working with Social Media in Academics | Facebook Go to 1 facebook.com/pages/create.php
  • 27. Working with Social Media in Academics | Facebook Select the page category that 2 best fits your brand. image via Mashable
  • 28. Working with Social Media in Academics | Facebook Complete the necessary page 3 information. image via Mashable
  • 29. Working with Social Media in Academics | Facebook 4 Run with it.* *For tips on moving forward, check out this Mashable article
  • 30. Working with Social Media in Academics | Facebook How can you use Facebook groups to engage students?
  • 31. Working with Social Media in Academics | Facebook Students already use Facebook to discuss course topics outside of class.
  • 32. Working with Social Media in Academics | Facebook Freshman Organic Chemistry a student-driven Facebook group
  • 33. Working with Social Media in Academics | Facebook Web Development an official Facebook group for a house course
  • 34. Working with Social Media in Academics | Facebook Groups at Duke require a campus email address to join centralize Facebook groups for a particular campus
  • 35. Working with Social Media in Academics | Facebook other possibilities
  • 36. Working with Social Media in Academics | Facebook Encourage students to “like” and add pages relevant to the course to their Facebook interest lists.
  • 37. Working with Social Media in Academics | Facebook Create closed groups for students to review content.
  • 38. Working with Social Media in Academics | Facebook For open events, create Facebook events that students can easily share with family and friends.
  • 39. Twitter
  • 40. Working with Social Media in Academics | Twitter A social network and microblogging platform Posts, limited to 140 characters, are similar in length to a text message
  • 41. Working with Social Media in Academics | Twitter Twitter Lingo*: A public message sent on Twitter. Tweet Must be less than 140 characters. A user who subscribes to another user’s Follower messages. This act is called “following.” @Mention Tagging another user in a Tweet. Forwarding a Tweet to your followers. Retweet Often abbreviated “RT.” Labels a message with a keyword that #Hashtag links to a broader conversation/topic. “via” Giving credit to an information source. *For more terms, refer to this SproutSocial blogpost
  • 42. Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Reply
  • 43. Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Photo link Embedded photo
  • 44. Working with Social Media in Academics | Twitter How might you strike a balance between personal & professional tone?
  • 45. Working with Social Media in Academics | Twitter Don Taylor Public Policy @DonaldHTaylorjr profile blends professional health care tweets with personal notes
  • 46. Working with Social Media in Academics | Twitter Conversing with hashtags
  • 47. Working with Social Media in Academics | Twitter Let’s craft a few Tweets of our own.
  • 48. Working with Social Media in Academics | Twitter How can you use Twitter to enhance the learning experience?
  • 49. Working with Social Media in Academics | Twitter Emily Sposeto Romance Studies @ProfssaSposeto students use Twitter to practice Italian
  • 50. Working with Social Media in Academics | Twitter Negar Mottahedeh Literature, Women’s Studies @TwitFilm Twitter film festival organized for Intro. to Film Studies
  • 51. Working with Social Media in Academics | Twitter #DukeChat students and faculty participated in a live chats during the Democratic & Republican National Conventions
  • 52. Working with Social Media in Academics | Twitter Let’s make an account.
  • 53. next steps
  • 54. Working with Social Media in Academics | next steps Make a Facebook Interest List for pages relevant to your research interests.
  • 55. Working with Social Media in Academics | next steps On Twitter, find peers and relevant accounts to follow (such as @DukeNews and @DukeU).
  • 56. Working with Social Media in Academics | next steps Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
  • 57. Working with Social Media in Academics | next steps Read the Twitter 101 article.
  • 58. Working with Social Media in Academics | next steps Duke Center for Instructional Technology (CIT) They offer consultations and training to help instructors use technology in education.
  • 59. Working with Social Media in Academics | next steps Online Resources Lynda Campus Mashable PBS Media Shift technology training social media news digital media news & tips Social Media at Duke Facebook Social Media university social media guide for Guidelines for directory & blog teachers Communicators
  • 60. Working with Social Media in Academics | next steps My contact info Jonathan E. Lee Duke University Office of News & Communications Social & Digital Media Fellow Email: Jonathan.e.lee@duke.edu Twitter: @JonathanELee
  • 61. Thanks.