Social Marketing 2.0
  Discover how you can create a following on the
internet that will generate boatloads of hot leads!
Putting the pieces of the puzzle
             together. . .
My Objectives Today
 Help you understand the
  power behind S...
What is Social Media Marketing?
A form of internet marketing which seeks to achieve
branding and marketing communication g...
facebook
Why should you be on
      facebook?
 Most visited social networking
site on the internet. (1.2 billion
visits in January...
Setting Up Your Account
Only show information you want
others to see . . .
Profile Page
 The starting point for your presence on facebook. Convert
  your “friends” to engage with certain parts of ...
Your Status Please
Updating your status
 Let people know about homes you recently listed.
 Also let them know your going to your kid’s base...
Groups, Pages, and Events
                                 Anyone can use Events to
 Powerful tools:                  pro...
Promote your next:

Open House
Company Party
FSBO Seminar
Buyer/Seller Seminar
Mortgage Seminar
First Time Home Buye...
Setting up your account
Stay Updated From One Spot!
Resources you need to know about
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
Social Marketing 2
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Social Marketing 2

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This is a presentation for REALTORS and mortgage professionals who want to learn how to set up a social networking site as well as maximize it's potential in marketing and branding your business.

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Social Marketing 2

  1. 1. Social Marketing 2.0 Discover how you can create a following on the internet that will generate boatloads of hot leads!
  2. 2. Putting the pieces of the puzzle together. . . My Objectives Today  Help you understand the power behind Social Marketing.  Help you set up your accounts  Help you maximize those accounts to there fullest potiential.
  3. 3. What is Social Media Marketing? A form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate), blogs, forums, news aggregators and virtual 3D networks (SecondLife, ActiveWorlds). Each social media site can be optimized to generate awareness or traffic.
  4. 4. facebook
  5. 5. Why should you be on facebook?  Most visited social networking site on the internet. (1.2 billion visits in January 2009.)  Third most visited site on the internet  People spend their time browsing profiles, photos, and getting involved with like-minded people through Groups.  FaceBook is a way for people from the past to connect with you and see what is going on in your life.  You can tap into the power of Viral Marketing and at the same time connect with people on a personal level.
  6. 6. Setting Up Your Account
  7. 7. Only show information you want others to see . . .
  8. 8. Profile Page  The starting point for your presence on facebook. Convert your “friends” to engage with certain parts of your identity.  It’s the place where you can most deeply and authentically express your passion for the brand, company, or product you want to promote.  One of the most common habits of Facebook users is browsing the profile pages of friends and stalking the profile pages of people they want to learn more about. By connecting to hundreds of parters, customers, associates, and friends on Facebook, you’ll drive a TON of traffic to your profile page. Take advantage of that huge opportunity.
  9. 9. Your Status Please
  10. 10. Updating your status  Let people know about homes you recently listed.  Also let them know your going to your kid’s baseball game. (You don’t want people to think you are only here for business.)  Never update your status with something inappropriate. (ex. Had bad experience with another agent this week.)  Add links, video, or photos to your status.  Try to always add value!
  11. 11. Groups, Pages, and Events  Anyone can use Events to Powerful tools: promote marketing events, sponsored  Groups are the easiest parties, Open Houses, and way to build community more. around your brand. Join  When you create an event, it some and start one. gets a fully-featured (Stephen Colbert went page, much like a group, that from zero to 1 Mill in 9 includes a wall, discussion, photos, video days) s, and links. You can invite all  Pages are like groups but of your friends to the event; more customizable. This is friends you invite will receive good, free viral marketing. a special notification requesting their RSVP.
  12. 12. Promote your next: Open House Company Party FSBO Seminar Buyer/Seller Seminar Mortgage Seminar First Time Home Buyer Webinar
  13. 13. Setting up your account
  14. 14. Stay Updated From One Spot!
  15. 15. Resources you need to know about
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