we are living in the age of storytelling -bran ferren
a major change has been grow-ing in american culture. it is acomprehnsive shift in values,world views and ways of life.it appeals to nearly 1/4 ofamerican adults...
...people who follow this newpath are on the leading edge ofseveral kinds of cultural change.they are interested in new kindsof products and services andthey often respond to advertis-ing and marketing in new andunexpected ways.-paul h. ray, phd.american lives
Marketers are looking fornew tools and processesto speak effectively tothese individuals.
communications should link with customers on three levels:
public self imageintimate self image communal relationship