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Mock Internet Marketing Strategy: HipHopMixtapeReviews.com
 

Mock Internet Marketing Strategy: HipHopMixtapeReviews.com

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A fun and fictional website (for now). I prepared a serious, real world online marketing plan. However, the SEO-strategies may seem a bit dated. This was prepared in June 2011 - so pre-Penguin ...

A fun and fictional website (for now). I prepared a serious, real world online marketing plan. However, the SEO-strategies may seem a bit dated. This was prepared in June 2011 - so pre-Penguin updates.

No one buy this domain name please! However, if you do want to work on a project like this, feel free to get in touch with me and we can discuss it.

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    Mock Internet Marketing Strategy: HipHopMixtapeReviews.com Mock Internet Marketing Strategy: HipHopMixtapeReviews.com Presentation Transcript

    • Hip Hop Mixtape Reviews.com: A fun and fictional website (for now) with a serious and real world Internet marketing plan driven by SEO. Presented by Jonathan BentzInternet Marketing Professional and Blogger June 22, 2011
    • Whats IncludedMarket InsightsWebsite ResearchWebsite Plan And Site DevelopmentInternet Marketing Campaign StrategyMonetization StrategyMonetization Contingency Planning
    • Market InsightsMusic sales revenue continued to decline in 2010. That said, digital music sales grew 10% in 2010 and surpassed CD sales for the first time, according to stats from the RIAA and Digital Music News.Music searches in Google are dominated by the hip-hop genre, matching current trends on the Billboard Hot 100 – where there is a dominant amount of hip hop.
    • Website ResearchRanking at the top of the search engines for “mixtapes” is no easy task – the keyword rates as “highly competitive,” according to SEOmoz. “Mixtapes” also averages around 40,000 searches every month in the US, according to SEM Rushs Keyword Tool.Based on those estimates, ranking no. 1 for this term could lead to an additional 17,000 visitors to a website each month via natural search results, according to data from SEO Book.com.
    • Website PlanCreate a website and blog that is optimized to receive organic search engine traffic for generic, high-volume keyword phrases like “hip-hop mixtapes.”Create content on a regular basis that will capture relevant, long-tail search engine traffic.Monetize the traffic through affiliate marketing calls to action on the website.
    • Website DevelopmentKeyword ResearchWordpress Blog CMSKeyword Rich ArchivesKeyword Targeted Internal PagesSocial Media Profile CreationEasy Access To “Sharing” ButtonsAbove The Fold CTAs
    • Internet Marketing Campaigns SEO / Link Building Campaign − Blogroll Link Exchanging With Any Music Blogs − Guest Blogging On High Ranking Hip Hop Sites − Link Bait Content Development And Promotion Social Media Marketing Campaign − YouTube Video Reviews (SEO-friendly) − Facebook Favorite Page Trading (High Fan Count) − Twitter Authority Account Creation
    • Monetization $trategyAffiliate Marketing- Mixtape contents can be sold as MP3s- Websites that sell full albums non-digital- E-commerce stores that sell tickets- E-commerce stores that sell fan gear- E-commerce stores that sell DJ equipment
    • Contingency PlanningCPM Advertising Networks- AdBrite- Burst Media- Music blogger ad networks- Google AdSense- Traffic Marketplace