What will be the future of Digital Marketing, speaking specifically to the ELT (English Language Training) industry. This presentation was given on Jan 27th at the EnglishUK Marketing conference in London.
Who am I?Ex E-Marketing Manager, Study Group DigitalSales:UKResponsible for all things web marketing, rangingfrom email and SEM to social and multilingualmarketingTargeted ESL & HE students from 140 countries and13 languages, driving conversions for 3 brands across 3operating divisions.
Who am I, now?Digital marketing & design services foragencies, SMEs and freelancersSpecialising in email marketing, webmarketing consultancy and site design & build
Responsive Design Making your site mobile-ready
What is responsive design?Making your siteexperience accessibleto all viewers, alldevicesSeparating contentand presentationProgressivelyenhancement &graceful degradation
Why use it?Mobile penetration isgrowingDesigning for thedesktop ﬁrst willalienate your mobileusersAdapt your site tomobile & desktop usingresponsive design
Responsive in actionhttp://adactio.com/journal/1696/
How many of you have checked yourmobile stats?How many of your site visitors arearriving through a mobile device?How many mobile visitors convertedinto sales?
Some Resources Mobify a list apartMake your site mobile-ready (not For your design/dev team. Start from responsive) scratch. http://mobify.me/education/ http://www.alistapart.com/articles/responsive-web-design/
What are QR codes?A QR Code is a speciﬁc matrix barcode(or two-dimensional code), readable bydedicated QR barcode readers andcamera phones.The code consists of black modulesarranged in a square pattern on a whitebackground. The information encoded canbe text, URL or other data.Android & Symbian (Nokia) supports =natively, iPhone will with the iPhone5. Jon AizlewoodUntil then, the app store contains several CarbonGraffitiQR apps. firstname.lastname@example.org http://carbongraffiti.com Thanks for listening!
Where can they be used? Print collateral Billboards In-store displays Event ticketing Conferences Coupons Direct Mailhttp://www.ﬂickr.com/groups/qrcodes/pool/
QR codes and email Email Marketing List building Fully trackable Online/ofﬂine Couponinghttp://www.ﬂickr.com/groups/qrcodes/pool/
What’s needed? Equipment needed Students likely to have?Mobile deviceIntegrated cameraMobile data connectionNative or purchasedapp
What is Geolocation?Primarily mobile-basedgeosocial networkingGamiﬁcation - points, awards,achievements, badgesBrings ofﬂine online, &mobileEndless engaging marketingopportunities
How can it be used? A case study Gowalla (based in Texas) aspiring to get most US universities involved with check-ins and stamps Helping students get familiar with their campus ‘Trips’ created for students to follow Game-iﬁed - makes it fun, engaging, competitive ESL - learn English, induction, city/town immersion + a great branded experiencehttp://chronicle.com/blogs/profhacker/location-based-gaming-for/26720
What’s needed? Equipment needed Students likely to have?Mobile deviceIntegrated GPSMobile data connectionFree or purchasedGeoLoc app
Mobile is here, for good Think about mobile across all channels Design and build for mobile ﬁrst, expand to desktop Add mobile functionality to all existing collateral Mobile is a channel. Give it budget Cater to your mobile audience now, reap the rewards Offer branded experiences through mobile ﬁrst. Then desktop. Stop focusing on the desktop!