2011 MEDIA KIT                THE PULL YOU NEED                TO GET THE QUALITY LEADS YOU WANTACCELERATED LEAD GENERATIO...
Since 1998, emedia has been recognized                                 as a premier B2B lead generation provider.         ...
Attract Better Quality LeadsYour needs, your offersand our capabilitiesdetermine a leadvolume guarantee —and we guaranteet...
I just want to say how                                                                                        pleased I ha...
For audience sizes and bulletin frequency, please request audience data sheets.              IT Security                  ...
emedia’s CFO campaign delivered on all fronts. Lead quality,   high response rates and great customer service made for a  ...
emedia helped me pick out the best audience to increase our effectiveness.            They were happy to walk through the ...
At first I was skeptical of emedia’s services but have to say                            I am very pleased with the results...
Creative Examples                    Email Bulletin ExampleThe RapidRequestresponse generatedby our Sponsorshipinclusions ...
RATES PER    RapidRequest           Banner            Bulletin         Customized         Cost-per-LeadBULLETIN        Ins...
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Emedia 2011 Media Kit B2 B Lead Generation

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Emedia 2011 Media Kit B2 B Lead Generation

  1. 1. 2011 MEDIA KIT THE PULL YOU NEED TO GET THE QUALITY LEADS YOU WANTACCELERATED LEAD GENERATION FOR B2B MARKETS
  2. 2. Since 1998, emedia has been recognized as a premier B2B lead generation provider. Companies such as Cisco, United Healthcare, Microsoft, Ford, IBM, Verizon, AT&T and many younger, innovative companies have enjoyed expanded revenues with emedia’s unique lead gen vehicles and world-class service. How can emedia help you? emedia generates high-quality B2B leads quickly and proactively via permission-based email bulletins. Millions of decision makers and influencers across North American business regularly receive emedia’s bulletins to source white papers, guides, producttrials, webinars, training and other offers. ACCELERATED LEAD GENERATION — ON DEMAND
  3. 3. Attract Better Quality LeadsYour needs, your offersand our capabilitiesdetermine a leadvolume guarantee —and we guaranteeto hit it for you.How Can I Generate To add further value, emedia Surveys. For richer prospectNew Business Leads? offers lead nurturing through its profiles, emedia runs surveys withUnique RapidRequest ReTouch program (see next page). your collateral as the reward forTechnology. Present your offers Because of these special features completion. Custom surveys can(collateral) to our bulletin subscribers, and the caliber of our subscribers, be created for you, you can selectin a format with enticing copy and emedia leads are marked with the from our library of availablepotent calls to action. quality your team expects. surveys, or we can use a survey you’ve created. Your sales teamemedia pre-populates response Cost-per-Lead (CPL) will thank you for the wealth offorms, making it simple and Guarantees. Most of emedia’s prospect information you’re ablequick for prospects to take action. clients eliminate campaign risk to give them.In addition, readers receive by purchasing on a Cost-per-Leadcollateral within a few seconds, Guarantee basis. Your needs, yourhelping to drive higher conversion. offers and our capabilities determineRapidRequest also offers custom a lead volume guarantee — and wequestions, enabling leads to be guarantee to hit it for you. emediaprofiled to your specifications. can fulfill CPL Guarantees on bothYour quality is ensured. white paper leads and surveys. ACCELERATED LEAD GENERATION FOR B2B MARKETS
  4. 4. I just want to say how pleased I have been with our pilot program with emedia, and how it has performed thus far. In addition, our rep has provided great service to me, a new emedia client. Good customer service is rare and I like to recognize it when it is great! Jennifer Randall, Product Marketing Manager, 3MDo you need to Drive Web Site Traffic? For Nurturing Your Leads:Banner Inserts. Ideal for promoting a specific online ReTouch: ReTouch allows you to reinforce your originalproperty, success is measured by the number and quality message or put forth a follow-up call to action to priorof click-throughs to your website, landing page or respondents (RapidRequest, CPL, Survey). ReTouch letsmicrosite. In contrast to search engines, emedia starts you further prepare the lead for sales contact or otherwisewith a highly qualified audience of permission-based develop a solid prospect relationship.viewers for generating traffic. Clients find this to be ahuge advantage when determining campaign ROI. emedia’s Subscribers emedia’s email bulletins enjoy a readership of overFor Maximum Exposure Within two million decision makers across several dozen B2Bemedia’s Bulletins: niche audiences. Our bulletins are delivered toBulletin Sponsorship. This gives your RapidRequest, permission-based recipients on a regular basis — andSurvey or Banner Insert the highest-profile position become an anticipated information source for these busy,within a bulletin. For just one insert per bulletin, demanding professionals. What does this translate to?Sponsorship can deliver a dominant brand message, Responsiveness that keeps our clients returning.as well as generate leads. I’ve been really pleased with emedia’s customer surveys. Not only are they a great lead gen tool, but have also shown to be a good PR resource for my company. emedia really excels in their expertise and customer service. I would highly recommend them to any of my collegues. Paula Alvarez, Channel Marketing Director, Loglogic ACCELERATED LEAD GENERATION — ON DEMAND
  5. 5. For audience sizes and bulletin frequency, please request audience data sheets. IT Security Enterprise IT Strategy Data Center SolutionsNORTH IT Storage Software Developer Network Management SME Technology Exchange Tech WebinarsAMERICAN Virtualization Project Management Printing Tech VM Federal Technology People ManagementIT PRO Windows Server 2003 Marketing Technology Procurement TechnologyAUDIENCES Windows Server 2008 Business Mobility Plant Technology Windows Desktop Cloud Computing Construction Technology IT Compliance Manufacturing Tech VoIP(2,000,000) Applications Management Healthcare Technology Education Technology Business Analytics CRM CIO Update Data Management Professional Development Small Business Tech Facilities Technology IT HelpDesk & Support Backup & Recovery Supply Chain Technology I have been happy with the lead quality, timeliness and customer interaction that emedia offers. Once again, they came in above and beyond our expectations with this last CPL campaign. I would have no problem recommending emedia to anyone that is looking for high quality leads, at a great CPL! Melinda Smith, Marketing Manager, CA ACCELERATED LEAD GENERATION FOR B2B MARKETS
  6. 6. emedia’s CFO campaign delivered on all fronts. Lead quality, high response rates and great customer service made for a stellar campaign. We also saw a bump in lead generation activity from increased site traffic as a result of the exposure in the email bulletin, a pleasant bonus to a great program. Kristin Keyes, Marketing Director, ExpensewatchNORTH HR MANAGEMENT HR Talent Management UpdateAMERICAN AUDIENCE Employee BenefitsBUSINESS Professional Development (425,000)EXECUTIVE People Management Recruitment and RetentionAUDIENCES FINANCIAL EXECUTIVE Business Analytics AUDIENCE CFO Update Company Compliance (400,000) Company Finance Small Business Finance Logistics & Distribution Plant Technology LOGISTICS/ Supply Chain Technology Purchasing Management Project Management SUPPLY CHAIN Manufacturing Technology AUDIENCE Procurement Technology Warehouse Management (525,000) Materials Handling Professionals ACCELERATED LEAD GENERATION — ON DEMAND
  7. 7. emedia helped me pick out the best audience to increase our effectiveness. They were happy to walk through the process and make sure I was crystal clear on our campaign before jumping in. They did a great job, and I look forward to many more campaigns with them. Claudia Hoeffner, Marketing Manager, EloquaNORTH MARKETING/SALES Marketing Small Business Marketing Sales Social MediaAMERICAN EXECUTIVE AUDIENCE Marketing TechnologyBUSINESS CRM (225,000)EXECUTIVEAUDIENCES OCCUPATIONAL HEALTH Health & Safety Facilities Management Environment Facilities Technology MANAGEMENT AUDIENCE Health & Safety in Hospitality Health & Safety in Construction (100,000) Health & Safety in Manufacturing SPECIALTY BUSINESS Small Business Small Business Finance Small Business Marketing Small Business Tech AUDIENCES SME Technology SME (Small & Medium Enterprises) (200,000) Hospitality Management emedia bulletin’s have given our lead generation programs a real shot in the arm. In short, we get quality leads. Not only do we get a return on our spend, we can pinpoint our vertical markets using their diverse universe of e-bulletins. Lastly, they make it real easy to implement our program. John Toraason, Director of Marketing, B&B Electronics ACCELERATED LEAD GENERATION FOR B2B MARKETS
  8. 8. At first I was skeptical of emedia’s services but have to say I am very pleased with the results. The leads were generated faster than I expected and are exactly what we seek. In the construction industry we usually don’t see this type of advertising work, but emedia did it. Wendy Hunt, Marketing Manager, Carnie Cap Inc.INDUSTRY ELECTRONICS Aerospace Electronics Automotive ElectronicsVERTICALS (380,000) Electronics Engineers Electronics Events Electronics Testing & Measurement Electronics Development Embedded Electronics Medical Electronics Printed Circuits Power Management CONSTRUCTION Architects Building Equipment (450,000) Commercial Construction Construction Technology Green Construction Health & Safety in Construction Residential Construction Converting Technology PACKAGING Packaging Labeling Packaging Materials (200,000) Packaging Sustainability Packaging Technology Printing Tech Plant Technology Converting Tech Procurement Technology Manufacturing Tech Design Engineers MANUFACTURING Materials Handling Professionals Purchasing Management (530,000) Control Engineers Health & Safety in Manufacturing ACCELERATED LEAD GENERATION — ON DEMAND
  9. 9. Creative Examples Email Bulletin ExampleThe RapidRequestresponse generatedby our Sponsorshipinclusions in emediaUSA’sWindows Server bulletinsmore than exceededour expectations,both in terms of qualityand quantity.Jacqui Galow, MarketingManager, Neverfail ACCELERATED LEAD GENERATION FOR B2B MARKETS
  10. 10. RATES PER RapidRequest Banner Bulletin Customized Cost-per-LeadBULLETIN Insert Insert Sponsorship Survey ProgramsINSERT $2995 $2495 $3995 Call for Pricing Call for pricingCREATIVE Title: Maximum of 68 characters (including spaces). Please note the subject bar of the bulletin is decided by the editor.SPECS Body Copy: Guideline of 70 words of text. Image & Banner Sizes: Maximum file size of 20k. Images: 150 pixels (W) x 150 pixels (H) recommended. Standard Banner: 468 pixels (W) x 60 pixels (H) Tower Banner: Up to 120 pixels (W) x up to 600 pixels (H) Response Mechanism: Web URL or Third Party Tag Hosted files: Max file size 250kb Copy Deadline: Copy and images should ideally be sent 48 hours in advance. The sooner we receive the material, the more chance we have to offer our guidance and help you get maximum response. Toll-free Phone: 800-782-6167CONTACT US Phone: 630-288-8480 Fax: 303-265-2915 inquiries@emediausa.com 2000 Clearwater Drive • Oak Brook, IL 60523 USA emediausa.com ACCELERATED LEAD GENERATION — ON DEMAND

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