Case study: Barnet Online: integrating social networking platforms with a local government website Mike Godleman Barnet Council

where are we? In London, we are: one of the largest in area one of the most populated one of the most ethnically diverse

In London, we are:

one of the largest in area

one of the most populated

one of the most ethnically

diverse

Why social media? What triggered the experiment? Frustration …with traditional ways Desire …to hear Fear …of crime versus little fear: two wards? Freedom …unprompted conversations Alerts …we got blogged!

Frustration …with traditional ways

Desire …to hear

Fear …of crime versus little fear: two wards?

Freedom …unprompted conversations

Alerts …we got blogged!

We got blogged…by barnetcouncilrubbish

Our big bang moment…

Our big bang moment…

Our six approaches to engagement social networking video and picture sharing blogs micro-blogging

social networking

Fear of crime versus little fear: a tale of two wards? Tell us your story, you talk… Facebook-esque…post views, photos, videos and discussion forums A new website: one year experiment to engage

Fear of crime versus little fear: a tale of two wards?

Tell us your story, you talk…

Facebook-esque…post views, photos, videos and discussion forums

A new website: one year experiment to engage

Face to face public meetings since 2006 Blog updates by email and RSS feed Links: Leader’s Twitter and council’s Flickr

Face to face public meetings since 2006

Blog updates by email and RSS feed

Links: Leader’s Twitter and council’s Flickr

Active Barnet (summer ’09), needs: users populating promoting resourcing managing, monitoring

Active Barnet (summer ’09), needs:

users populating

promoting

resourcing

managing, monitoring

Pictures of the borough Our corporate priorities Successful photo competition:

Pictures of the borough

Our corporate

priorities

Successful photo competition:

Research methods, targetting… No audience profiling for social media applications. Facebook demo: younger users? But 35-54 year olds = growing fastest. Criteria: a customer-service front door? another point of customer entry, but more personalised? harnessing the power of groups to influence/change behaviour and attitudes? How to best use the social media tools available to us

No audience profiling for social media applications.

Facebook demo: younger users? But 35-54 year olds = growing fastest.

Criteria:

a customer-service front door?

another point of customer entry, but more personalised?

harnessing the power of groups to influence/change behaviour and attitudes?

How to best use the social media tools available to us

Be open Be transparent, clear Be honest: admit complexities, don’t over-simplify Crowd control tips: understand and work with the power of crowds Listen out – reach out – get involved

Be open

Be transparent, clear

Be honest: admit complexities, don’t over-simplify

Listen out – reach out – get involved Being real, keeping it real, be yourself Be in control, without being controlling – ‘light touch’ Begin conversations Be prepared, get resourced, get know-how Not government top-down, but horizontal engagement where ‘they’ are, what’s out there now

Being real, keeping it real, be yourself

Be in control, without being controlling – ‘light touch’

Begin conversations

Be prepared, get resourced,

get know-how

Not government top-down, but horizontal engagement where ‘they’ are, what’s out there now

Watching what you say: moderating and getting it right Barnet Council Guys, Again we have moderated some posts that went a little too far over the acceptable line. Constructuve, well thought out criticism will get you constructuve, well thought out answers! Julian - in response to the UKYP stuff, we will get back to you. May 13 at 9:24am Acceptable, unacceptable: the light touch approach

Barnet Council Guys, Again we have moderated some posts that went a little too far over the acceptable line. Constructuve, well thought out criticism will get you constructuve, well thought out answers! Julian - in response to the UKYP stuff, we will get back to you. May 13 at 9:24am

Other future possibilities… Bebo Yahoo groups Google groups Sign-Tube www.sign-tube.com

Bebo

Yahoo groups

Google groups

Sign-Tube

www.sign-tube.com

Reference: http://en.wikipedia.org/wiki/CAPTCHA A lasting thought: is social media accessible to all?

How will you be judged … by your community? engaging talking asking sharing participating discussing

Mike Godleman BA (Hons) MA CACDP [email_address] Tel: 020 8359 7554 Twitter: mikegodleman