"We cannot solve our problems with the same thinking we usedwhen we created them." is a very famous creativity quote of AlbertEinstein, it means we should change our point of views to problem ina new view and look it up in other aspects. Changing the conceptual oremotional point of view in relation, which is experienced in a situation,placed in different frame and fits the fact of a concrete situation equallywell, is called reframing problem thereby its entire meaning is changed.According to NLP techniques or Neuro Linguistic Programming there are 6 stepsof reframing problem. NLP techniques was begun by Alfred Korzybskiswork in general semantics, and developed by Richard Bandlerand John Grinder.So what does NLP techniques mean?NeuroWe experience the world through our senses, and neurology, and thus create ourview of reality and act accordingly. That is, all behavior results from how we useour senses sight; hearing; touch and feeling; smell and taste and then processingthis information through our brains and nervous systems.LinguisticLinguistics refers to language and other non-verbal communication systems. Itsabout how we communicate to others and ourselves. A Jungian approach would saythere is a spiritual ground of being that underpins our journey as human beings.That "language" evolves from our first cry -- our first attempt to communicate andreach out. Its about pattern recognition.ProgrammingThe "programming" part interprets human experience in very logical terms. Everyday we organize our thinking and behaving to get results. Our behavior is not justrandom. Most of our thinking and feeling has a structure and a sequence. If weunderstand the structure, we can largely predict the result. If we have a recipe -know the ingredients and the method of combining them, we know if we will end upwith a cake or a stir-fry. If I think I cant do something, I am usually right.Here are 6 steps of reframing problem:1. Identify a troubling behavior or response, something you wouldrather not do or feel.2. Establish communication with the part creating the unwantedbehavior or response. Ask if it would be willing to communicateconsciously. This communication might be a sensationsomewhere in their/your body, a picture, voice or sound.
When you get a signal, first thank the part for responding. Whenwe have fought against particular behaviors, they can feelalienated, so its useful to be polite.3. Find the positive intention. Ask the part "What do you want?What positive thing are you trying to do for me? The key here isto recognize the difference between the parts intention and theway it is going about getting itHave you ever tried to be helpful and the person misunderstoodyour intention and got annoyed? How does it make you feel? Areyou likely to help a second time?Our unconscious parts feel the same. Here they are doing thebest they can to achieve something for you. Is there thanks oreven appreciation? We might have a long history of fighting andshaming this response.If a neighbor repeatedly told you what a worthless lazy bum youwere for not mowing your lawn more often, would it inspire youto mow? I have no idea why many of us think shaming works tochange behavior. It doesnt work for me.Assuming that this aspect of self has a positive intention cancreate rapport and therefore makes it more willing to cooperate.4. Ask for help from their/your creative part to create threealternative ways to get the intended outcome.5. Have the part evaluate these new choices. Are they acceptable?Will they be as good as or better than the previous behavior? Itneeds to be willing to try them out for the next month or longer ifappropriate.The key here is negotiation. If the part with the unwantedbehavior is not happy with these alternatives, it is unlikely to givethem a go. If you have ever agreed to something because youwere bullied into it, youll know how important willingcommitment is.If the alternatives are not acceptable, go back to step 4 for betterchoices.6. Check for objections with other parts with an ecology checkand future pacing. When we change behaviors, we can affectother people and aspects of ourselves. Even changes we thinkare fabulous have unintended consequences. We get our new car,but our camping gear doesnt fit in the boot.If there are objections, put them through the same process fromstep 2 - what is the positive intention… so on?Inspired by NLP techniques, We have a new paradigm about reframingproblem which is graphed in slide 1. We believe there are 6 concepts thatgo parallelly geminate such as Perception and Culture, Experience andKnowledge, Language and Habitat.
We will start with the first pair of concepts that is experience and knowledge. Inadvanced solving of problem requires the necessary intellectual abilities, thenyou will be unable to diagnose to solve the problems related to a new learningtask. In modern professional life the combination of knowledge andexperience is a key. There is a connection between knowledge andexperience, since experience named empirical knowledge and be specifiedas a part of knowledge. Empirical knowledge is the knowledge gained fromexperiments and can also be called a posteriori knowledge. It can be splitup further into subcategories such as physical, mental and emotionalexperience, according to the type of experience made. And knowledge canbe subdivided into the categories like skill, information and expertise.Expertise is practical knowledge in a specific field, while informationwould be theoretical and skill is often a combination of both theoretical andpractical knowledge.Culture and perception are closely linked with each other, becausepeople view and perceive themselves and others in the worldthrough their own culture. People’s background and upbringing aswell as their religions and political beliefs are included in culture, andculture is also based on factors like a person’s gender, race,ethnicity and nationality. People’s own culture would heavily color orinfluence their perception as well as their perception of historical andsocial events, actions and beliefs even though people can easilydevelop an appreciation for and understanding of diversecultures. Peoples observing and experience through their ownculture background are analyzed by themselves, it means cultureand perception play a vital role in peoples interpretation andunderstanding to the world around them. Words or behaviors, suchas hand gestures or hug, they may be considered offensive or rudemanners in one culture may be considered neutral and go unnoticedor be considered positive in another culture.Social values are incorporated by language, and language integrates whatis of value to society and produces standards, ideals and goals. Societychanges when its value changes and social produce changes in language.However, social changes affect values in ways that have not beenaccurately understood. Social values are only the same as linguistic valueswhen the society is a stable and unchanging one. Once society startschanging, then language change produces special effects. In a staticsociety, the language is the society and society is its language, it meanstwo in one. In a static society, the language is the society and society is its
language, it means two in one. Language is a system of signs, and we cancommunicate ideas by using signs. These parts are termed the signifierand the signified. The sign is a compound of a word that signifies, and theidea in the mind that is the signified.Reframing problem should be:A problem as an opportunityA weakness as strengthA impossibility as a distant possibilityA distant possibility as a near possibilityOppression (against me) as neutral (doesnt care about me)Unkindness as lack of understandingHere are some effects from reframing to different fields.As a pessimist, you can see risks hidden and may be brought out with safersolutions.As a strategist, you will see beyond the today’s situation, make grow futurescenarios, and may find out new strategic opportunities.As a researcher, you may discover wrong assumptions or missing facts andsuggest a new direction to explore.As an inventor, you’ll think outside the box and break with wild ideas andcreative solutions no one else can think of.An entrepreneur, you will be searching for creative solutions that can beimplemented with speed, put you ahead of your competition, and repositionyourself for growth.As an observer dissociated emotionally or otherwise from the problem, seeyourself trying to solve it. Quite often you will be surprised to see that you areoverlooking simple, obvious, and most elegant solutions.From our new paradigm of reframing problem, we will use it to explain theChewing gum challenge from the crash course creativity and innovation.
The chewing gum is a product that can be framed according to the abovegraphic. To understand the total dimension about chewing gum, we mustanalyze it having in count the following aspects: Perception and Culture,Experience and Knowledge, Language and Society.From the cultural perspective, chewing gum has been a famous product thathas more than 5000 years of history. This candy has a high popularity in mostof the countries. Some reject the product as they consider it to be harmful to theenvironment and health. However others can not resist the sweet and charmingflavor of chewing gum and have been using it since Roman date. No doubtchewing gum is one of the most controversial products in the market andgenerates various perceptions.Advertising and marketing harass us. It could generate that we create a falseperception about reality and a lack of knowledge. The best thing to do inthese cases is get documentation from reliable sources that help us frame ourresearch problem.Today thanks to globalization, chewing gum has earned a global presence.Even in some countries the expression “chewing gum” is used interchangeablyregardless of language (language and Society). But not everything is rosy. Forexample, the Singapore government has restricted the use of chewing gumbecause they consider it harmful to the environment. Also some researcherssuggest that chewing gum can cause serious health problems and bad look onpavement of the streets.In this situation, people have obtained a knowledge that makes them take anegative stance against that type of caramel. It has created a controversyaround the chewing gum.So here we can note that the perspective in comparison to the past haschanged a lot. In the past people only judged the chewing gum like a productthat smells good and used for fun activities. But today, there is a differentparadigm in where people consider the negative aspects explained above.After learning reframing problem and reframing chewing gum from a culturaland scientific context; we believe a new vision should be taken to improve theimage of this product. The manufacturers of chewing gum should look foralternatives that minimize the negative impacts generated by their product.They must understand that today people are gaining the awareness ofenvironmental protection. Innovation is the key to success and if they do notchange the negative image, we are sure that they will lose many customers inthe future.If chewing gum becomes a friendly product with the environment, then a newperception about this product will arise, and that will generate a new type ofculture around it.References:Dr. Ben Kim. Why Chewing Gum Isn’t Great for Your Health. ExperienceYour Best Health. Article retrieved from: http://drbenkim.com/articles-gum.htmlWikipedia, The Free Encyclopedia. Chewing Gum. Article retrieved from :http://en.wikipedia.org/wiki/Chewing_gum
TEWM, The Electric Web Matrix of Digital Technology. Bilogical Aspectsof Problem Solving. Article Retrieved from: http://www.co-bw.com/BSC_CPS_biological_aspects_ps.htm