Tell Your Story

Slide 1: 21st Century You Telling Your Story: The Art of Personal Branding Jonathan Blank January 2008 © Jonathan Blank 2008

Slide 2: Table of Contents Communications Overview The Art of Storytelling Building Relationships © Jonathan Blank 2008 2

Slide 3: Cut Through The Clutter © Jonathan Blank 2008 3

Slide 4: Non-Verbals Say A Lot Words  Non-verbals (tone, 8% body language, visual cues) make Visual up 92% of the Tone Cues message you 34% 58% deliver. Source: Albert Mehrabian; Silent Messages; Chapman University Press, 1971 © Jonathan Blank 2008 4

Slide 5: Communications Is a Dialogue A Communication Communications © Jonathan Blank 2008 5

Slide 6: Let Us March “In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’” Adlai Stevenson © Jonathan Blank 2008 6

Slide 7: The Key is Active Listening “Harry was always a bad listener” © Jonathan Blank 2008 7

Slide 8: Contents Communications Overview The Art of Storytelling Building Relationships © Jonathan Blank 2008 8

Slide 9: Stories Say A Lot About A Person The “How We The “Why I Prefer Dogs Met” Story over Cats” Story The “My Crazy The “Where I Was Parent” Story When the Berlin Wall Fell Story The “Why I Do What I Do” Story The “I Should Be on American Idol” Story IDENTITY © Jonathan Blank 2008 9

Slide 10: Storytelling Act I Act II Act III Protagonist Inciting Incident Barriers Resolution  Concise but colorful  Told in the language of the audience  Not predictable  Engages the emotions  Contains truth  Infused with meaning © Jonathan Blank 2008 10

Slide 11: The Power of One Good Story Let Us March © Jonathan Blank 2008 11

Slide 12: Contents Communications Overview The Art of Storytelling Building Relationships © Jonathan Blank 2008 12

Slide 13: Turning A Story Into Friends and Profits Tools: (Professional and Personal) • Storyboard – Protagonist, Inciting Incident, Barriers, Resolution • 30 Second Pitch – Concise Oral Communication • Personal Annual Report – Takes place of Resume • Blog – All “experts” should have one Create a Community and Let Us March © Jonathan Blank 2008 13

Slide 14: Exercise – Tell Your Story Steve Jobs’ Stanford Graduation Speech is one of the best examples of using a personal story to move people (Write down the three acts of his life) Click Here for Video © Jonathan Blank 2008 14

Slide 15: 21st Century You Jonathan Blank Jonathan.blank@gmail.com 314-484-0256 © Jonathan Blank 2008