Social Media for
       Crisis Response


                                                             ISCRAM 2009 Worksho...
Overview

                                What Are “Social Media”?
                            

                        ...
What Are Social Media?
Social Media

                                Social beings
                            

                               ...
3 Basic Elements
                                Identity
                           1.

                                P...
Non-Social Media

                                Communication, collaboration media
                            

      ...
Personal Network
                       Expansion
                                Who in social network should be in
     ...
Inferencing

                                Any friend of yours…
                            

                         ...
Inferencing Demo:
                       facebook
                                Web-based “friendshipping”
             ...
Self-selection

                                 I like what you like…
                             

                   ...
Self-Selection Demo:
                        Twitter
                                SMS-based micro-blogging
            ...
Review

                                3 basic elements
                            

                                  ...
Review

                                Purposes (facilities)
                            

                             ...
Social Mobile Media

                                Social media on a mobile device
                            
Copyrig...
Hands On
 Start Your Accounts!
Start Your Accounts!

                                 facebook
                             

                          ...
facebook




                                  Identity           Profile
Copyright© 2009 SJul




                       ...
twitter

                                 SMS-based micro-blogging
                             

                       ...
bambuser




                                  Identity
Copyright© 2009 SJul




                                  Persona...
Hands On
Tweets, Walls and ISCRAM Live
Hands On
During the Conference
Crisis Response
Purposes

                                Self-expression
                            

                                 ...
Challenges for Crisis
                       Response
                                 Multiple identity management
      ...
Considerations for Crisis
                       Response
                                 Privacy
                       ...
Wrap-up
Comments?

                               Tweet, blog,…
                           
Copyright© 2009 SJul
Amanda Hughes
amandaleehughes, hughesal76
   University of Colorado




                        Susanne Jul, PhD
         ...
Social Media for
 Crisis Response
    Amandaleehughes
    hughesal76
    www.cs.colorado.edu/~hughesal/


    jonaslandgre...
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Iscram2009 Social Media Workshop

  1. 1. Social Media for Crisis Response ISCRAM 2009 Workshop May 10 2009 amandaleehughes susanne.jul jonaslandgren sophiabliu hughesal76 sjul Jonaslandgren sophiabliu www.cs.colorado.edu/~hughesal/ www.sjul.org jonaslandgren.blogspot.com sophiabliu.com
  2. 2. Overview What Are “Social Media”?  Hands-On  Start Your Accounts!  Tweets, Walls and ISCRAM Live  During the Conference  Crisis Response  Wrap-up  Copyright© 2009 SJul
  3. 3. What Are Social Media?
  4. 4. Social Media Social beings  Act on knowledge of others  Social media  Exposes information about others  Enables action  Copyright© 2009 SJul
  5. 5. 3 Basic Elements Identity 1. Personal network 2. Social network 3. Copyright© 2009 SJul
  6. 6. Non-Social Media Communication, collaboration media  skype, Google docs, etc.    Identity, personal network, social network  Voting (crowd-sourcing, recommender  systems) Digg, Delicious, Kirtsy, Netf lix  Identity, personal network, social network    Copyright© 2009 SJul Identity Personal network Social network
  7. 7. Personal Network Expansion Who in social network should be in  personal network? 2 models  Inferencing  Self-selection  Copyright© 2009 SJul
  8. 8. Inferencing Any friend of yours…  Bi-directional connectivity  Networking  facebook, LinkedIn  Copyright© 2009 SJul
  9. 9. Inferencing Demo: facebook Web-based “friendshipping”  Write on “walls”  Identity Profile Personal network friends Copyright© 2009 SJul Social network friends of friends Vocabulary facebooking
  10. 10. Self-selection I like what you like…  Uni-directional connectivity  Broadcast publication  twitter  Copyright© 2009 SJul
  11. 11. Self-Selection Demo: Twitter SMS-based micro-blogging  Text  140 character tweets  Identity Profile Personal network following Copyright© 2009 SJul Social network following, followers Vocabulary tweet, tweeple
  12. 12. Review 3 basic elements  Identity  Personal network  Social network  2 basic models  Inferencing  Self-selection  Copyright© 2009 SJul
  13. 13. Review Purposes (facilities)  Self-expression  Conversation  Artifact-sharing  Copyright© 2009 SJul
  14. 14. Social Mobile Media Social media on a mobile device  Copyright© 2009 SJul
  15. 15. Hands On Start Your Accounts!
  16. 16. Start Your Accounts! facebook  twitter  bambuser  slideshare  Copyright© 2009 SJul
  17. 17. facebook Identity Profile Copyright© 2009 SJul Personal network friends Social network friends of friends
  18. 18. twitter SMS-based micro-blogging  Text  140 character tweets  Web access  Identity Profile Copyright© 2009 SJul Personal network followers (self-selecting) Social network Following, followed by
  19. 19. bambuser Identity Copyright© 2009 SJul Personal network Social network
  20. 20. Hands On Tweets, Walls and ISCRAM Live
  21. 21. Hands On During the Conference
  22. 22. Crisis Response
  23. 23. Purposes Self-expression  Information (blogger, twitter, Bambuser,  mobltz) Artifacts (f lickr, YouTube, SlideShare)  Conversation (facebook, diigo, GeoChat)  Resource location (LinkedIn, latitude)  Collaboration(Evolve, mobltz)  All of the above  Copyright© 2009 SJul Community development (Second Life, Ravelry,  games)
  24. 24. Challenges for Crisis Response Multiple identity management  Profile proliferation  Fragmentation of personal network  Trust  Credibility  Reliability (timeliness)  C&C antithesis  Bi-directional or self-selected uni-directional  connectivity Copyright© 2009 SJul Single simple social network  Information overload 
  25. 25. Considerations for Crisis Response Privacy  Can multiple closed networks be created (community  or workgroups)? Control  Who determines network membership (self,  candidate, gatekeeper)? Directionality  Does network membership convey equal capabilities?  Augmentation  Copyright© 2009 SJul Are communications augmented or logged (time -  stamping, geo-coding, etc.)?
  26. 26. Wrap-up
  27. 27. Comments? Tweet, blog,…  Copyright© 2009 SJul
  28. 28. Amanda Hughes amandaleehughes, hughesal76 University of Colorado Susanne Jul, PhD susanne.jul, sjul Amaryllis Consulting Jonas Landgren, PhD jonaslandgren, jonaslandgren Viktoria Institute Sophia Liu sophiabliu, sophiabliu University of Colorado
  29. 29. Social Media for Crisis Response Amandaleehughes hughesal76 www.cs.colorado.edu/~hughesal/ jonaslandgren ISCRAM 2009 Workshop jonaslandgren www.viktoria.se/~landgren/ May 10 2009 sophiabliu sophiabliu sophiabliu.com susanne.jul sjul www.sjul.org
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