Human Centered Design Talk

CRISIS RESPONSEDESIGN CAMP
Jonas Landgren (PhD)
CrisisResponseLab
Viktoria Institute
University of Gothenburg

BACKGROUND
Objectives?
Research on crisisresponse?
A design perspective?

Objectives
Explore the world with a DESIGN PERSPECTIVE.
exposed to field work
exposed to design work
learn from insane team work
Learn to make use of the opportunities that exisisteven in condensed time frames and with a small budget.

WHY ARE WE DOING RESEARCH ON ”CRISIS RESPONSE”?

SHORT TERM,
PRACTICAL REASONS
LONG TERM,
AGENDA DRIVEN

My ownreasons
Short term: Learn as much as possibleaboutIS-use for operative emergencyresponse work.

My ownreasons
Long term: Design better and cheaper solutions based on everyday technology.

A problem or just annoying?
Solutions
PhD-thesisesPapers & Reports
Prototypes

WE ARE DESIGNERS
WE ARE DEALING WITH REAL WORLD DESIGN PROBLEMS

New challenges
IN THE LAB >> IN THE WILD
USERS >> PEOPLE
DEMONSTRATORS >> WORKING APPS
THEORETICAL CONTRIBS >> THEORY IN PRACTICE
A SINGLE RESEARCHER >> INTERDISCIPLINARY TEAMS

Action research
Collaborative research
Technology-centric design
Ethnography & workplace studies
End-userinvolvement
Participatory design

Design Camp
IdeaPlayground
Introduction of HCD
Field expedition

HUMAN CENTRED DESIGN FOR CRISIS RESPONSE RESEARCH

www.IDEO.com
An innovation and design firm that uses a human-centered, design-based approach to helporganizations in the business, government, education, and social sectorsinnovate and grow.
Bill Moggridge
Chip Heath
Tom Kelley
Tim Brown

HCD-Toolkitcreated by IDEOwww.ideo.comOpen-Source

Disclaimer
THE HCD-toolkit is
NOT perfect nor complete.
But, it provides INSPIRATION to learnmoreaboutusing a design perspective for your research.

Human-Centered Design (HCD) is a process and a set of techniquesused to create new solutions for the world.
The reason this process is called “human-centered” is because it starts with the peoplewe are designing for.
Solutions in terms of products, services, environments, organizations, and modes of interaction.

Three Lenses

HEAR : CREATE : DELIVER
HEAR: During the Hearphase, your Design Team willcollectstoriesand inspiration from people. You willprepare for and conductfield research.
CREATE:Inthe Createphase, your Design Team will work together in a workshop format to translatewhat you heard from peopleintoframeworks, opportunities, solutions, and prototypes. During this phase you willmovetogether from concrete to more abstract thinking in identifyingthemes and opportunities and back to the concrete with solutions and prototypes.
DELIVER: The Deliver phasewillbegin to realize your solutionsthrough rapid revenue and costmodeling, capabilityassessment, and implementationplanning. This willhelp you launch new solutions into the world.
Senarious: (Day), Week-long, Severalmonths, activateexistinginsights

H - C - D

HEAR THEORY
inspireimagination and informintuition about new opportunities and ideas.
Qualitativemethodscanhelpunveilpeople’s social, political, economic, and culturalopportunitiesand barriers in theirownwords.
Deep understanding, not broad coverage

Hear Steps
Identify a Design Challenge
Identify People to Speak With
Choose Research Methods (Individual and Group Interviews, In-ContextImmersion)
Develop an Interview Approach (Guide, Scenario-basedquestions, Techniques)
Develop Your Mindset (Beginners, Observe v. Interpret)

Identify a Design Challenge
A good Design Challenge should be:
» Framed in human terms (ratherthan technology, product, or service functionality)
» Broad enough to allow you to discoverthe areas of unexpectedvalue
» Narrowenough to make the topicmanageable

CREATE

CREATE
To move from research to real-world solutions, you will go througha process of synthesis and translation.
This is the mostabstract pointof the process whereconcreteneeds of individuals are transformedintohigh-levelinsightsabout the larger population and system frameworksare created.
Duringthis phase, solutions are created with only theDesirabilityfilter in mind.

CREATE THEORY
Synthesistakesus from inspiration to ideas, from storiestosolutions.
Brainstorming makes usthinkexpansively and withoutconstraints.
Prototypingis aboutbuilding to think.

Create Steps
ShareStories
IdentifyPatterns (Extract Key Insights, FindThemes, CreateFrameworks)
CreateOpportunity Areas
Brainstorm New Solutions
Make IdeasTangible
Gather Feedback

MAKE IDEAS TANGIBLE
Prototyping is aboutbuiding to think - whatever it takesto communicatethe idea. Prototypingallows you to quicklyand cheaplymake ideastangible so theycan be testedand evaluated by others - beforeyou’vehad time to fall in love with them.
BUILD TO THINK :
ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS

GATHER FEEDBACK
A great way to get honest feedback is to takeseveralexecutionsoutto people. Whenthere is onlyoneconceptavailable, peoplemaybe reluctant to criticize. However, whenallowed to compare and contrast, peopletend to speakmorehonestly.

DELIVER

Deliver
Oncethe design team has createdmanydesirable solutions, it is time to considerhow to make thesefeasible and viable. The Deliver phasewillcatapult the topideastowardimplementation.

DELIVER THEORY
Delivering solutions starts with creatinglow-investment, low-costwaysof tryingout your ideas in a real-worldcontext.
Implementation is an iterative process that willlikelyrequiremanyprototypes, mini-pilotsand pilots to perfect the solution and support system.
This process invites you to work in the belief that new things are possible.

Deliver Steps
Develop a Sustainable Revenue Model (CustomerValue Proposition, Revenue Sources, Stakeholder Incentives)
IdentifyCapabilitiesRequired for Delivering Solutions (Distribution, Requirements v. Capabilities, Potential Partners)
Plan a Pipeline of Solutions

PLAN MINI-PILOTS & ITERATION
For each solution in your pipeline, it is important to identify simple, low-investmentnext steps to keep the ideasalive. One way to keepiteratingand learning is to plan mini-pilotsbeforelarge-scalepilots or full-scaleimplementation.
For eachmini-pilot, ask threequestions:
» Whatresourceswill I need to test out this idea?
» What key questionsdoes this mini-pilotneed to answer?
» Howwillwemeasure the success of this mini-pilot?
>> MINI-PILOT PLANNING WORKSHEET >>

Suming up

Design Camp
IdeaPlayground
Introduction
Field expedition

Field Expedition Downtown Tilburg
Theme: Designing for Citizen Crisis Preparedness and Response
Explorepeoplesdesire on new innovative services on crisispreparedness and response

Theme: Designing for Citizen CrisisPreparedness and Response
Field Expedition: 14:00-16:00
IdeaPlayground: 16:00-18:00

FIELD EXPEDITION14:00 -16:00

Make a set of interviews
Observe whatpeopledo and howplacesfunction.
Train station, Shopping malls, pubs & restaurants, street shops etc.

Formulate a set of simple intreviewquestions
Try to get peoplesstories and thinking
”Describe……”
”Based on your experience,…….”

Form design groups (3-4 people)
Equip the group with a camera, Notebooks and a confidence….

IDEA PLAYGROUND16:00 – 18:00

Possible solutions
Inspiration
Design Ideas
Make verbal
conversations persistent

Identify design opportunities
Focus on a fewinsights
Materialize your design ideas
Make visible the material from the field work
Provide simple design mockups
Share your insights and ideas

Human Centered Design Talk

by Chalmers University of Technology on Aug 25, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 6

Statistics

Human Centered Design Talk — Presentation Transcript