CRISIS RESPONSEDESIGN CAMPJonas Landgren (PhD)CrisisResponseLabViktoria InstituteUniversity of Gothenburg

BACKGROUNDObjectives?Research on crisisresponse?A design perspective?

ObjectivesExplore the world with a DESIGN PERSPECTIVE.exposed to field workexposed to design worklearn from insane team workLearn to make use of the opportunities that exisisteven in condensed time frames and with a small budget.

Learn to make use of the opportunities that exisisteven in condensed time frames and with a small budget.

WHY ARE WE DOING RESEARCH ON ”CRISIS RESPONSE”?

SHORT TERM,PRACTICAL REASONSLONG TERM,AGENDA DRIVEN

My ownreasonsShort term: Learn as much as possibleaboutIS-use for operative emergencyresponse work.

My ownreasons Long term: Design better and cheaper solutions based on everyday technology.

A problem or just annoying?SolutionsPhD-thesisesPapers & ReportsPrototypes

WE ARE DESIGNERSWE ARE DEALING WITH REAL WORLD DESIGN PROBLEMS

New challengesIN THE LAB >> IN THE WILDUSERS >> PEOPLEDEMONSTRATORS >> WORKING APPSTHEORETICAL CONTRIBS >> THEORY IN PRACTICEA SINGLE RESEARCHER >> INTERDISCIPLINARY TEAMS

Action researchCollaborative researchTechnology-centric designEthnography & workplace studiesEnd-userinvolvementParticipatory design

Design CampIdeaPlaygroundIntroduction of HCDField expedition

HUMAN CENTRED DESIGN FOR CRISIS RESPONSE RESEARCH

www.IDEO.com An innovation and design firm that uses a human-centered, design-based approach to helporganizations in the business, government, education, and social sectorsinnovate and grow.Bill MoggridgeChip HeathTom KelleyTim Brown

HCD-Toolkitcreated by IDEOwww.ideo.comOpen-Source

DisclaimerTHE HCD-toolkit is NOT perfect nor complete.But, it provides INSPIRATION to learnmoreaboutusing a design perspective for your research.

Human-Centered Design (HCD) is a process and a set of techniquesused to create new solutions for the world.The reason this process is called “human-centered” is because it starts with the peoplewe are designing for. Solutions in terms of products, services, environments, organizations, and modes of interaction.

Three Lenses

HEAR : CREATE : DELIVERHEAR: During the Hearphase, your Design Team willcollectstoriesand inspiration from people. You willprepare for and conductfield research.CREATE:Inthe Createphase, your Design Team will work together in a workshop format to translatewhat you heard from peopleintoframeworks, opportunities, solutions, and prototypes. During this phase you willmovetogether from concrete to more abstract thinking in identifyingthemes and opportunities and back to the concrete with solutions and prototypes.DELIVER: The Deliver phasewillbegin to realize your solutionsthrough rapid revenue and costmodeling, capabilityassessment, and implementationplanning. This willhelp you launch new solutions into the world.Senarious: (Day), Week-long, Severalmonths, activateexistinginsights

H - C - D

HEAR

HEAR THEORYinspireimagination and informintuition about new opportunities and ideas.Qualitativemethodscanhelpunveilpeople’s social, political, economic, and culturalopportunitiesand barriers in theirownwords.Deep understanding, not broad coverage

Hear StepsIdentify a Design ChallengeIdentify People to Speak WithChoose Research Methods (Individual and Group Interviews, In-ContextImmersion)Develop an Interview Approach (Guide, Scenario-basedquestions, Techniques)Develop Your Mindset (Beginners, Observe v. Interpret)

Identify a Design ChallengeA good Design Challenge should be:» Framed in human terms (ratherthan technology, product, or service functionality)» Broad enough to allow you to discoverthe areas of unexpectedvalue» Narrowenough to make the topicmanageable

CREATE

CREATETo move from research to real-world solutions, you will go througha process of synthesis and translation.This is the mostabstract pointof the process whereconcreteneeds of individuals are transformedintohigh-levelinsightsabout the larger population and system frameworksare created.Duringthis phase, solutions are created with only theDesirabilityfilter in mind.

CREATE THEORYSynthesistakesus from inspiration to ideas, from storiestosolutions.Brainstorming makes usthinkexpansively and withoutconstraints.Prototypingis aboutbuilding to think.

Create StepsShareStoriesIdentifyPatterns (Extract Key Insights, FindThemes, CreateFrameworks)CreateOpportunity AreasBrainstorm New SolutionsMake IdeasTangibleGather Feedback

MAKE IDEAS TANGIBLEPrototyping is aboutbuiding to think - whatever it takesto communicatethe idea. Prototypingallows you to quicklyand cheaplymake ideastangible so theycan be testedand evaluated by others - beforeyou’vehad time to fall in love with them.BUILD TO THINK : ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS

GATHER FEEDBACK A great way to get honest feedback is to takeseveralexecutionsoutto people. Whenthere is onlyoneconceptavailable, peoplemaybe reluctant to criticize. However, whenallowed to compare and contrast, peopletend to speakmorehonestly.

DELIVER

DeliverOncethe design team has createdmanydesirable solutions, it is time to considerhow to make thesefeasible and viable. The Deliver phasewillcatapult the topideastowardimplementation.

DELIVER THEORYDelivering solutions starts with creatinglow-investment, low-costwaysof tryingout your ideas in a real-worldcontext.Implementation is an iterative process that willlikelyrequiremanyprototypes, mini-pilotsand pilots to perfect the solution and support system.This process invites you to work in the belief that new things are possible.

Deliver StepsDevelop a Sustainable Revenue Model (CustomerValue Proposition, Revenue Sources, Stakeholder Incentives)IdentifyCapabilitiesRequired for Delivering Solutions (Distribution, Requirements v. Capabilities, Potential Partners)Plan a Pipeline of Solutions

PLAN MINI-PILOTS & ITERATIONFor each solution in your pipeline, it is important to identify simple, low-investmentnext steps to keep the ideasalive. One way to keepiteratingand learning is to plan mini-pilotsbeforelarge-scalepilots or full-scaleimplementation.For eachmini-pilot, ask threequestions:» Whatresourceswill I need to test out this idea?» What key questionsdoes this mini-pilotneed to answer?» Howwillwemeasure the success of this mini-pilot?>> MINI-PILOT PLANNING WORKSHEET >>

Suming up

Design CampIdeaPlaygroundIntroductionField expedition

Field Expedition Downtown TilburgTheme: Designing for Citizen Crisis Preparedness and Response Explorepeoplesdesire on new innovative services on crisispreparedness and response

Theme: Designing for Citizen CrisisPreparedness and Response Field Expedition: 14:00-16:00IdeaPlayground: 16:00-18:00

FIELD EXPEDITION14:00 -16:00

Make a set of interviewsObserve whatpeopledo and howplacesfunction.Train station, Shopping malls, pubs & restaurants, street shops etc.

Formulate a set of simple intreviewquestionsTry to get peoplesstories and thinking”Describe……””Based on your experience,…….”

Form design groups (3-4 people)Equip the group with a camera, Notebooks and a confidence….

IDEA PLAYGROUND16:00 – 18:00

Possible solutionsInspirationDesign IdeasMake verbalconversations persistent

Identify design opportunitiesFocus on a fewinsightsMaterialize your design ideasMake visible the material from the field workProvide simple design mockupsShare your insights and ideas