RWD and the end user. One step further

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Presentation from modevux covering what matters to the end user, how RWD is not enough and what else that need to be responsive.

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RWD and the end user. One step further

  1. Responsive Web Design RWD ...and the user... John Arne Sæterås Twitter: @jonarnes Blog: mpulp.mobifredag 20. april 12
  2. RWD, as defined, does not really solve any problems for the mobile end users. You can turn RWD into a religion, and still, end users does not care. End use rs d hing oes not It’s a dev t car efredag 20. april 12
  3. BBC http://www.bbc.co.uk/blogs/bbcinternet/2012/03/bbc_news_mobile_site_refresh.htmlfredag 20. april 12
  4. BBC http://www.bbc.co.uk/blogs/bbcinternet/2012/03/bbc_news_mobile_site_refresh.htmlfredag 20. april 12
  5. What the end users care about is the Content and how it is presentedfredag 20. april 12
  6. RWD != Mobile Friendly ...fun to resize browser window on the laptop, tho... In some cases, RWD is http://blog.cloudfour.com/where-are-the-mobile-first-responsive-web-designs/ bad for the end user... 10 Got Lucky compared to other approaches A Bit Smaller (BG Image, 11% Fonts, …) Much Smaller 3% Same Size 86 % 1 Responsive source: Akamai Imagesfredag 20. april 12
  7. Current state of RWD RWD http://mpulp.mobi/2011/05/next-steps-of-responsive-web-design/ Speed? Data download? 3rd party content? Device bugs? Context awareness? Retina images? Source order? Processing power? Bandwidth?fredag 20. april 12
  8. Snappy Relevant Available Cheap http://www.flickr.com/photos/nswlearnscope/2054017988/sizes/l/in/photostream/fredag 20. april 12
  9. Snappy Relevant Available Cheap Make the user come back http://www.flickr.com/photos/nswlearnscope/2054017988/sizes/l/in/photostream/fredag 20. april 12
  10. Make RWD matter for the end user! http://www.flickr.com/photos/nswlearnscope/2054017988/sizes/l/in/photostream/fredag 20. april 12
  11. Make the entire value chain “responsive” Make the Serve only Producing content Relieved, content what the useful for Happy and intelligent user-agent different contexts Snappy need Imagine if content could “hint” upstream how it is best consumed in different contexts... Meta datafredag 20. april 12
  12. Make the entire value chain “responsive” Make the Serve only Producing content Relieved, content what the useful for Happy and intelligent user-agent different contexts Snappy need Educated I ntelligent Smart Imagine if content could “hint” upstream how it is best consumed in different contexts... Meta datafredag 20. april 12
  13. End users still does not care about RWD mDot Device Experiences http://www.flickr.com/photos/nswlearnscope/2054017988/sizes/l/in/photostream/fredag 20. april 12
  14. End users still does not care about RWD mDot Device Experiences ...as long as the site is Snappy Relevant Available Cheap http://www.flickr.com/photos/nswlearnscope/2054017988/sizes/l/in/photostream/fredag 20. april 12
  15. For RWD to make a difference for the user, you have to do stuff server side too! S s RES Kn own a Don’t forget the rest of the value chain! Has to be “responsive” too! Including content! al U ltimate gofredag 20. april 12
  16. THX! John Arne Sæterås Twitter: @jonarnes Blog: mpulp.mobifredag 20. april 12

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