Mobile Oslo 2012 okt

474 views
382 views

Published on

Presentation fro Mobile Oslo 2012

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Oslo 2012 okt

  1. 1. Organic Search on Mobile John Arne Sæterås Twitter: @jonarnes Head of innovation at Mobiletechmandag 8. oktober 12
  2. 2. Depending on the source, search from mobile devices will surpass desktop search between 2014 and 2016mandag 8. oktober 12
  3. 3. Nearly 50% Of Olympics-Related Searches Came From Mobile Devices http://googlemobileads.blogspot.no/2012/08/going-for-mobile-gold-10x-increase-in.htmlmandag 8. oktober 12
  4. 4. Almost 50% use search on mobile daily (Desktop search is about 70%) http://www.flickr.com/photos/leehaywood/4287913840/sizes/l/in/photostream/mandag 8. oktober 12
  5. 5. How big is mobile search today?mandag 8. oktober 12
  6. 6. 1st, Where is the volume? 97%mandag 8. oktober 12
  7. 7. 2nd, What is the volume? Google serve ∼100 bill. searches per month About 30% come from mobile devices Depending on source. Ranges from 15 to 30mandag 8. oktober 12
  8. 8. 30 000 000 000 1 000 000 000 pr day 42 000 000 pr hr . 700 000 pr min 12 000 pr secmandag 8. oktober 12
  9. 9. 3rd, What are we searching for? Searched"for"restaurants/pubs" Searched"for"jobs" Searched"for"a"flat/house" Sweden" Norway" Searched"for"travel/holidays" Denmark" General"search" Product"search" 0" 10" 20" 30" 40" 50" 60" 70" 80" http://www.thinkwithgoogle.com/mandag 8. oktober 12
  10. 10. SEO for mobilemandag 8. oktober 12
  11. 11. Google recommend... • Create a “Responsive site” • Create a separate mobile site • Create one site to serve all devicesmandag 8. oktober 12
  12. 12. “Standard SEO” still apply!mandag 8. oktober 12
  13. 13. Consider new key words due to search suggestionsmandag 8. oktober 12
  14. 14. Consider this for mobile • Sitemaps • Avoid duplicate content • Google Places • Micro formats • Page speedmandag 8. oktober 12
  15. 15. Sitemap <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/ sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/page-1/</loc> Google support both <xhtml:link rel="alternate" a mobile site map, for media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" /> feature phones, and </url> </urlset> device agnostic site <?xml version="1.0" encoding="UTF-8" ?> map, for RWD sites. <urlset xmlns="http://www.sitemaps.org/schemas/ sitemap/0.9" xmlns:mobile="http://www.google.com/schemas/ sitemap-mobile/1.0"> <url> <loc>http://mobile.example.com/ Manage this in Google article100.html</loc> Webmaster tools <mobile:mobile/> </url> </urlset>mandag 8. oktober 12
  16. 16. Avoiding duplicate content <link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" > On Desktop page: <link rel="alternate" media="handheld" href="http://m.example.com/page-1" > On mobile page: <link rel="canonical" href="http://www.example.com/page-1" >mandag 8. oktober 12
  17. 17. Register on Google Places • >30% of mobile searches have a local intentmandag 8. oktober 12
  18. 18. Micro formats <div  class="location  vcard"> • Mobile searches are   <span  class="fn  org">     Shakespeares  Pub   more specific. Help   </span>        <div  class="adr"> Search engines read          <div  class="street-­‐address">         314  East  6th  Street your content.     </div>          <div  class="locality"> • Add more meta             Austin,  TX  78701          </div> data   </div> </div>mandag 8. oktober 12
  19. 19. Page speed Mobile searches are focused and impatient 71% of mobile users expect page to load as fast or faster than desktop sites Source: Compuware/Gomez Speed is considered when ranking a given site http://googlewebmastercentral.blogspot.no/2010/04/using-site-speed-in-web-search-ranking.htmlmandag 8. oktober 12
  20. 20. It’s not mobile becoming “desktop like”. The web is becoming mobile aware.mandag 8. oktober 12

×