CharityAlly - Social Good 2.0 Presentation

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A multi-channel, cause-marketing platform that connects nonprofits, donors and corporate sponsors into fundraising campaigns, www.facebook.com/CharityAlly and http://www.CharityAlly.com

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CharityAlly - Social Good 2.0 Presentation

  1. 1. 617-651-CHARITY [email_address] Nicholas Walton & Jonah Lupton Founders
  2. 2. CharityAlly.com: Market Size & Growth FY2010 Contributions: $290.89 Billion by Source of Contributions ($ in billions – All figures are rounded) Source: Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary. http://www.givingusareports.org/products/GivingUSA_2011_ExecSummary_Print.pdf <ul><li>FY2010 Stat Breakdown: </li></ul><ul><li>U.S. charitable giving in increased 3.8% to $290.89 billion </li></ul><ul><li>Individual donations increased approximately 2.7% </li></ul><ul><li>Corporate giving increased approximately 18.8% in 2010 </li></ul>
  3. 3. CharityAlly.com: Growth of Nonprofits The Number of 501(c)(3) Organizations From 2001–2010 Source: Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary. http://www.givingusareports.org/products/GivingUSA_2011_ExecSummary_Print.pdf
  4. 4. CharityAlly.com: The Opportunity <ul><li>Companies have significant corporate giving budgets & CSR programs </li></ul><ul><li>Charities are always looking for new revenue sources and partnerships </li></ul><ul><li>Individuals want to increase the impact of every dollar they donate. </li></ul>Situation: <ul><li>Poor economic environment for nonprofit fundraising </li></ul><ul><li>Difficult for many nonprofits to reach donors and corporations without big marketing & development budgets </li></ul>Challenge : <ul><li>Build & improve partnerships between charities, companies and individual donors. </li></ul><ul><li>Maximize the mutual benefits of all three parties . </li></ul>Resolution:
  5. 5. CharityAlly.com: How It Works Mission: CharityAlly.com is a cause-marketing platform for nonprofit organizations to maximize fundraising and awareness from individual donors while partnering with companies and sponsors to create positive brand marketing opportunities.
  6. 6. CharityAlly.com: How It Works Sample Daily Campaign Format: Sample Fundraiser:
  7. 7. CharityAlly.com: Value Offering CharityAlly.com is a great opportunity for…  Individual donors to have a greater financial impact on the charity of their choice, and to discover what companies are giving back and the organizations they support.  Charities to maximize fund raising potential from the public and corporate partners, while expanding awareness for their organization and cause through social media.  Corporate Sponsors to generate positive brand marketing and improve customer/employee loyalty
  8. 8. CharityAlly.com: Cost & Requirements Individual Donors: -REQUIREMENT: Internet access -COST: None - VALUE : 1. Maximize the potential of each dollar through the sponsor match and low charity fees Charities: -REQUIREMENT: 501(c)(3) charity -COST: NO participation fee required. Transactional fees are 0%-7%. 0% transactional fees for sponsored campaigns that raise less than $1,000, and 7% transactional fees to all campaigns that raise an excess of $1,000 during each 7-day campaign - VALUE : 1. Most competitive fees of any online CSR fundraising site 2. Building and improving partnerships with companies and donors Corporate Sponsors: -REQUIREMENT: Provide % match -COST: Sponsorship fee (includes advertising space within campaign) - VALUE : 1. Most competitive CSR marketing cost 2. Building and improving partnerships with charities and customers
  9. 9. CharityAlly.com: Contact
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