CharityAlly - Social Good 2.0 Presentation


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A multi-channel, cause-marketing platform that connects nonprofits, donors and corporate sponsors into fundraising campaigns, and

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CharityAlly - Social Good 2.0 Presentation

  1. 1. 617-651-CHARITY [email_address] Nicholas Walton & Jonah Lupton Founders
  2. 2. Market Size & Growth FY2010 Contributions: $290.89 Billion by Source of Contributions ($ in billions – All figures are rounded) Source: Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary. <ul><li>FY2010 Stat Breakdown: </li></ul><ul><li>U.S. charitable giving in increased 3.8% to $290.89 billion </li></ul><ul><li>Individual donations increased approximately 2.7% </li></ul><ul><li>Corporate giving increased approximately 18.8% in 2010 </li></ul>
  3. 3. Growth of Nonprofits The Number of 501(c)(3) Organizations From 2001–2010 Source: Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary.
  4. 4. The Opportunity <ul><li>Companies have significant corporate giving budgets & CSR programs </li></ul><ul><li>Charities are always looking for new revenue sources and partnerships </li></ul><ul><li>Individuals want to increase the impact of every dollar they donate. </li></ul>Situation: <ul><li>Poor economic environment for nonprofit fundraising </li></ul><ul><li>Difficult for many nonprofits to reach donors and corporations without big marketing & development budgets </li></ul>Challenge : <ul><li>Build & improve partnerships between charities, companies and individual donors. </li></ul><ul><li>Maximize the mutual benefits of all three parties . </li></ul>Resolution:
  5. 5. How It Works Mission: is a cause-marketing platform for nonprofit organizations to maximize fundraising and awareness from individual donors while partnering with companies and sponsors to create positive brand marketing opportunities.
  6. 6. How It Works Sample Daily Campaign Format: Sample Fundraiser:
  7. 7. Value Offering is a great opportunity for…  Individual donors to have a greater financial impact on the charity of their choice, and to discover what companies are giving back and the organizations they support.  Charities to maximize fund raising potential from the public and corporate partners, while expanding awareness for their organization and cause through social media.  Corporate Sponsors to generate positive brand marketing and improve customer/employee loyalty
  8. 8. Cost & Requirements Individual Donors: -REQUIREMENT: Internet access -COST: None - VALUE : 1. Maximize the potential of each dollar through the sponsor match and low charity fees Charities: -REQUIREMENT: 501(c)(3) charity -COST: NO participation fee required. Transactional fees are 0%-7%. 0% transactional fees for sponsored campaigns that raise less than $1,000, and 7% transactional fees to all campaigns that raise an excess of $1,000 during each 7-day campaign - VALUE : 1. Most competitive fees of any online CSR fundraising site 2. Building and improving partnerships with companies and donors Corporate Sponsors: -REQUIREMENT: Provide % match -COST: Sponsorship fee (includes advertising space within campaign) - VALUE : 1. Most competitive CSR marketing cost 2. Building and improving partnerships with charities and customers
  9. 9. Contact
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