All
you need
to know about
commercial newswire
What’s Wire?

Commercial
(PR) Wire
Why Send Press Release?

Sell

Product

Stock

Brand
How does it work?
Public
Relations

TV

Commercial
Wire

News Agencies

Portfolio
Managers
Analysts

Investor
Relations

B...
Why Use Commercial Wire?

Time

Outreach
Pre-Commercial-Wire Distribution
1851 Reuters founded in London
1846, Carrier Pigeon between Berlin and Paris
1864, Associated Press
founded

5 New York City newspapers
Share the cost of transmitting
news by

boat
horse express

tel...
1906, Atlantic City Train Wreck
Ivey Lee, First Press Release, Delivered by Train
1954, PR Newswire Launched
Wire-Teleprinters
AT&T(TWX)
Western Union (Telex)
First client : Trans World Airlines

12 media...
1960, First International Distribution, PRN + CNW + UK
1961, Business Wire Launched
1963, PRN, First inter-city wire
1965,...
1966, Fax Machine

6-minute-per-page fax

1978, Computerized + AP:
up to 1,200

wpm
1983, Wireless Broadcast

Satellite network (powered by AP)
FM-sideband broadcast
1994, Marketwire
First Internet-based
press release wire
Nowadays:
Reach in (average)

400 millisecond
or less
Go Mobile
PalmOne Distribution

GoAmerican Distribution

MultiVu
Mobile Video Delivery
Across Platforms
Timeline
Months, Weeks, Days
60 words per minute

Fax 6-minute-per-page fax
Computerized, up to 1,200 wpm
Lexis-Nexis Arch...
To be continued …

Jonah Guo, 2013
Thank You for listening!
Thank You

for listening!

Jonah Guo
www.Jonahguo.com
jonahguo@gmail.com
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All you need to know about commerical wire distribution/press release wire

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This is a brief of the commercial wire, aka press release(PR) wire, from a perspective of data transmission. The commercial wire changed the landscape of public relations and investor relations by helping corporations deliver their stories out spontaneously, so that everyone receive important massages in the same time. This is critical in the financial world. The whole industry has been evolving from a simple distribution service into content marketing, social media communications, and smart IR services.

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All you need to know about commerical wire distribution/press release wire

  1. 1. All you need to know about commercial newswire
  2. 2. What’s Wire? Commercial (PR) Wire
  3. 3. Why Send Press Release? Sell Product Stock Brand
  4. 4. How does it work? Public Relations TV Commercial Wire News Agencies Portfolio Managers Analysts Investor Relations Brokers Database Investors Radio Website Newspaper Magazine Social Media Mobile
  5. 5. Why Use Commercial Wire? Time Outreach
  6. 6. Pre-Commercial-Wire Distribution
  7. 7. 1851 Reuters founded in London 1846, Carrier Pigeon between Berlin and Paris
  8. 8. 1864, Associated Press founded 5 New York City newspapers Share the cost of transmitting news by boat horse express telegraph (1846, first used for news distribution)
  9. 9. 1906, Atlantic City Train Wreck Ivey Lee, First Press Release, Delivered by Train
  10. 10. 1954, PR Newswire Launched Wire-Teleprinters AT&T(TWX) Western Union (Telex) First client : Trans World Airlines 12 media points in NY/Ph 60 words per minute Punched tape, ASCII
  11. 11. 1960, First International Distribution, PRN + CNW + UK 1961, Business Wire Launched 1963, PRN, First inter-city wire 1965, First investor wire
  12. 12. 1966, Fax Machine 6-minute-per-page fax 1978, Computerized + AP: up to 1,200 wpm
  13. 13. 1983, Wireless Broadcast Satellite network (powered by AP) FM-sideband broadcast
  14. 14. 1994, Marketwire First Internet-based press release wire Nowadays: Reach in (average) 400 millisecond or less
  15. 15. Go Mobile PalmOne Distribution GoAmerican Distribution MultiVu Mobile Video Delivery
  16. 16. Across Platforms
  17. 17. Timeline Months, Weeks, Days 60 words per minute Fax 6-minute-per-page fax Computerized, up to 1,200 wpm Lexis-Nexis Archive Satellite/FM Broadcast Fax/Graphics Internet Mobile Social Beyond Multi Media News Release 400 millisecond 1954 1966 1978 1980 1983 1989 1994 2003 2013
  18. 18. To be continued … Jonah Guo, 2013
  19. 19. Thank You for listening! Thank You for listening! Jonah Guo www.Jonahguo.com jonahguo@gmail.com

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