In a world past social media - how will you run your new business? In this presentation - successful entrepreneur Jonah Engler highlights the top ways to promote your startup without using Social Media.
Jonah Engler is a financial expert and stock broker based in NYC. Leveraging his experience in finance, Engler has gone on to have success in the franchise, coffee, startup industries and more. To connect with Jonah - checkout his profile on LinkedIn: https://www.linkedin.com/in/jonahengler
2. Several individuals despise the fact of working for someone else's
company, so the thought of developing a startup becomes even more
enticing. But before the startup takes off, the company's brand needs
to get itself in check. In 2015, there are several social media strategies
that all startups should use. These four strategies will strengthen any
startups online presence and brand development.
3. Communicate With Customers
There is no better way to develop trust with customers or followers
than to communicate with them. Don't be that company that feels
established from initial success and doesn't feel the need to
communicate with those consuming your services. Given the fact that
social media runs the lives of many, building those relationships via
social media is beneficial.
4. Replicate Competition
Even though business maybe booming with your new startup, it is
never a bad idea to replicate the social media ideas of a similar
company that is more established. Is it just the brand that makes the
company so profound on Twitter and Facebook? Or is it something that
they do on social media that makes their platforms flourish? Whatever
it is, startups should study their competition and replicate some of
their moves in hopes to one day have the social media presence they
do.
5. Put Together A Content Strategy
While startups are often busy with their business initiatives, they also
need to be thinking about their social media content strategy. Figuring
out the optimal time to post content on selected platforms is essential
to figure out its effectiveness. Also, decide what type of content should
be posted whether its a link to its blog post, a regular post or a graphic.
Last but not least, get into the habit of sharing all content.
6. Get Off The Web And Into The Community
One of the strongest ways to develop your brand, is to get people to
talking about it. Get out into the community and host events and while
doing so, get people to follow you and talk about your services on
Twitter and Facebook. If an event sounds like too much then offer a
discount or free service to people of your community in exchange for a
relationship on social media. The initial step for a company before
blowing up globally is to take over their own community and once a
community believes in your brand, the selected social media channels
will grow organically.
7. These four strategies are just four of the many that will enhance a
startups brand via social media. Technology has become an integrated
part of nearly ever individuals life and for any type of startup success,
adopting these social media strategies is a necessity.
8. Jonah Engler is a Financial Expert based in New York City. A full time
stock broker, franchise owner, coffee lover and investor; Engler helps
startup businesses and franchise’s grow through smart financial
planning.