6. And Cloud Hate! “ Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop? We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud computing other than change the wording of some of our ads.” It's stupidity. It's worse than stupidity: it's a marketing hype campaign. Somebody is saying this is inevitable - and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true.“
11. The counter-productive fog of words Imprecise definitions Conflicting definitions Vendor interest and competitive spin Hype and misleading propaganda Lack of buyer understanding Industry analyst evangelism Unrealistic expectations
12. A clearer view of Cloud and its providers UTILITY PLATFORM OPERATIONS COMPONENT APPLICATION AMAZON RACKSPACE AKAMAI AMAZON GOOGLE FORCE.COM MICROSOFT (SUN) EMC MOZY AMAZON QUALYS SYMANTEC MICROSOFT GOOGLE MICROSOFT GOOGLE SALESFORCE.COM NETSUITE NING FACEBOOK TWITTER Cloud providers offer a foundation of services, which can be used directly or built upon
18. Current Cloud ‘Gotchas’ LOCK-IN SILOS DATA CONSIST-ENCY END-OF-LIFE ESCROW SLA’S BILLING FLEX-IBILITY SERVICE SCALING CUSTOM-ISATION DATA PRIVACY CONTRACTS LEGACY AS A SERVICE SERVICE LEVELS INTEG-RATION CONFIG-URATION IDENTITY SECURITY LEGIS-LATION RELI-ABILITY GEOG-RAPHY TRUST