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Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
Enter 2010 Pres Oriol Miralbell
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Enter 2010 Pres Oriol Miralbell

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Presentation at the ENTER 2010 PhD Workshop in LUgano, February, 9 2010

Presentation at the ENTER 2010 PhD Workshop in LUgano, February, 9 2010

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  • 1. Virtual Communities of tourism professionals in the Internet: Analysis of the factors for knowledge generation
    OriolMiralbell
    jmiralbell@uoc.edu
    UOC – Open University of Catalonia
  • 2. Motivation: Why this research issue?
    Online Social Networksare getting used by many virtual communities of professionals for information exchange and relationship
    Tourism is mainly an atomized industry made by SMEs with a frequent professional mobility and thus an important loss of tacit knowledge
    Knowledge generation is scarce inside and among tourism companies
    The web 2.0 and online social networks seem to furnish real opportunities to break the traditional communication barriers between tourism professionals and help knowledge exchange and generation
  • 3. Research questions
    • Are VC of TP of professionals in Tourism generating
    Knowledge?
    (Wenger : Communities of Practice (1998), Wellman; VC, (1999)]
    • Do determinants of cooperative / connective learning impact positively for knowledge generation in VC of TP using online social media?
    [Wenger : CoP (1998), Siemens (2005), Downes (2001): Connectivism] - How do online social media affect knowledge generation in VC of TP? [DeLone & McLean – IS Success (2003)]
    Main goal
    Analyze the impact in knowledge generation of the different determinant factors of ISs’ users’ satisfaction , of the intention to participate in VC and of cooperative learning.
  • 4. Methodology
    • Internet survey (invitation to app. 10.000 tourism professionals and to members of different VC: Turismo 2.0, Tourism 2.0, groups in LinkedIn and Facebook..)
    • 5. Analysis of data with SEM based on a new model designed after integrating already existing analysis models: IS success model and a Community Marketing Model, with a new designed Connective learning model
  • 6. Expected results
    System’s user satisfaction affects positively knowledge generation inside Virtual Communities of tourism professionals (VCoTP)
    Connective learning affects positively knowledge generation inside VCoTP
    Participation and loyalty affect positively Knowledge generation inside VCoTP
    There exist significant relations between these three variables to achieve knowledge generation inside VC of TP.
  • 7. Some difficulties
    • The combination of different models and the validation of the new model with SEM
    • 8. The creation of a common framework that can integrate different disciplines
    • 9. Communities of practice
    • 10. Virtual communities / social networks
    • 11. Cooperative learning
    • 12. Information systems success
  • Survey
    You are Key in thisresearch
    www.pro20survey.info
    ENTER 2010 RESEARCH TRACK
    8

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