7 c's of Marketing in the Digital Age
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7 c's of Marketing in the Digital Age

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7 C's of Marketing

7 C's of Marketing

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    7 c's of Marketing in the Digital Age 7 c's of Marketing in the Digital Age Presentation Transcript

    • The 7 C’s of Marketing in the Digital Age
    • CONTENT Is content king? Storytelling Core ingredient to media Articles, Video, TV, Publishing Content and the search engine Content is an Asset
    • CONTEXT A certain time A certain place A certain way/journey Social Content Mobile - Geo Social Activities Timing is everything
    • COMMUNITY Connected people Shared interests Openly sharing content Socially active Professional community management People power
    • COLLABORATION Crowd funding Crowd source Working together Open source movement Innovation Co-operation / Co-opetition
    • COMMUNICATION Cost effective - Free Greater global reach One to one One to many Many to many More connected - informed than ever before
    • CAPTURE Digital Diary Photography+Mobiles Blogs Video Experience, people and places Human need to leave their legacy
    • CHANGE Survive or Thrive? Moving forward with Digital Strategy