7 c's of Marketing in the Digital Age

3,619 views
3,241 views

Published on

7 C's of Marketing

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,619
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
48
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

7 c's of Marketing in the Digital Age

  1. 1. The 7 C’s of Marketing in the Digital Age
  2. 2. CONTENT Is content king? Storytelling Core ingredient to media Articles, Video, TV, Publishing Content and the search engine Content is an Asset
  3. 3. CONTEXT A certain time A certain place A certain way/journey Social Content Mobile - Geo Social Activities Timing is everything
  4. 4. COMMUNITY Connected people Shared interests Openly sharing content Socially active Professional community management People power
  5. 5. COLLABORATION Crowd funding Crowd source Working together Open source movement Innovation Co-operation / Co-opetition
  6. 6. COMMUNICATION Cost effective - Free Greater global reach One to one One to many Many to many More connected - informed than ever before
  7. 7. CAPTURE Digital Diary Photography+Mobiles Blogs Video Experience, people and places Human need to leave their legacy
  8. 8. CHANGE Survive or Thrive? Moving forward with Digital Strategy

×