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7 c's of Marketing in the Digital Age
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7 c's of Marketing in the Digital Age

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7 C's of Marketing

7 C's of Marketing

Published in: Marketing, Technology, Business
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  • 1. The 7 C’s of Marketing in the Digital Age
  • 2. CONTENT Is content king? Storytelling Core ingredient to media Articles, Video, TV, Publishing Content and the search engine Content is an Asset
  • 3. CONTEXT A certain time A certain place A certain way/journey Social Content Mobile - Geo Social Activities Timing is everything
  • 4. COMMUNITY Connected people Shared interests Openly sharing content Socially active Professional community management People power
  • 5. COLLABORATION Crowd funding Crowd source Working together Open source movement Innovation Co-operation / Co-opetition
  • 6. COMMUNICATION Cost effective - Free Greater global reach One to one One to many Many to many More connected - informed than ever before
  • 7. CAPTURE Digital Diary Photography+Mobiles Blogs Video Experience, people and places Human need to leave their legacy
  • 8. CHANGE Survive or Thrive? Moving forward with Digital Strategy

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