The 7 C’s of Marketing
in the
Digital Age
CONTENT
Is content king?
Storytelling
Core ingredient to media
Articles, Video, TV, Publishing
Content and the search engi...
CONTEXT
A certain time
A certain place
A certain way/journey
Social Content
Mobile - Geo Social Activities
Timing is every...
COMMUNITY
Connected people
Shared interests
Openly sharing content
Socially active
Professional community
management
Peopl...
COLLABORATION
Crowd funding
Crowd source
Working together
Open source movement
Innovation
Co-operation / Co-opetition
COMMUNICATION
Cost effective - Free
Greater global reach
One to one
One to many
Many to many
More connected - informed
tha...
CAPTURE
Digital Diary
Photography+Mobiles
Blogs
Video
Experience, people and places
Human need to leave their
legacy
CHANGE
Survive or Thrive?
Moving forward with Digital Strategy
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7 c's of Marketing in the Digital Age

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7 C's of Marketing

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7 c's of Marketing in the Digital Age

  1. 1. The 7 C’s of Marketing in the Digital Age
  2. 2. CONTENT Is content king? Storytelling Core ingredient to media Articles, Video, TV, Publishing Content and the search engine Content is an Asset
  3. 3. CONTEXT A certain time A certain place A certain way/journey Social Content Mobile - Geo Social Activities Timing is everything
  4. 4. COMMUNITY Connected people Shared interests Openly sharing content Socially active Professional community management People power
  5. 5. COLLABORATION Crowd funding Crowd source Working together Open source movement Innovation Co-operation / Co-opetition
  6. 6. COMMUNICATION Cost effective - Free Greater global reach One to one One to many Many to many More connected - informed than ever before
  7. 7. CAPTURE Digital Diary Photography+Mobiles Blogs Video Experience, people and places Human need to leave their legacy
  8. 8. CHANGE Survive or Thrive? Moving forward with Digital Strategy
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