27 Powerful Reasons for a Business Blog


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Did you know that nearly 40% of U.S. companies use blogs for marketing purposes? A blog provides the ideal content marketing platform, perfect for storytelling, compatible with visual content, and powered by a long life cycle. But, the value doesn't stop there. We've identified 27 strategic uses for a business blog. It might be the most powerful tool in your marketing toolbox.

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27 Powerful Reasons for a Business Blog

  1. 1. 27 Powerful Uses for Business Blog Powered by myMarketing Cafe
  2. 2. The Value of a Business Blog Did you know that nearly 40% of U.S. companies use blogs for marketing purposes?
  3. 3. The Value of a Business Blog Did you know that nearly 40% of U.S. companies use blogs for marketing purposes? Blogging is a form of content marketing used to establish a connection with the audience. There is no other form of marketing that allows you to share such depth of valuable information with your audience, and engage them in meaningful two-way conversation.
  4. 4. A business blog offers value far beyond marketing…
  5. 5. Owned Media Looking for content that attracts media attention? A business blog is a media source that your business creates and owns. Your business maintains control over the most important blog asset: the content. Best Practice: Focus on content. A wellstructured blog, with newsworthy content tailored to the audience, can gain media attention.
  6. 6. Industry Influence Does your audience know you’re an expert in your field? A focus on relevant, high quality content, over time can help establish a business as an industry influencer. Best Practice: Focus a percentage of content on industry trends, best practices, case studies, and other data most important to the industry. Influence
  7. 7. Information Accuracy Is the right information reaching your audience? Without strategic use of content, the only information online about your business is what others are saying. A business blog ensures accurate information is available to stakeholders and the target audience. Best Practice: Develop content that supports business objectives and the business brand. A true brand reflection
  8. 8. Compelling Statistic: 81% of U.S. online consumers trust information and advice from blogs. Source: BlogHer
  9. 9. Humanize the Brand Do your customers know how great your business is? A business blog creates a personality for the business and reflects the company culture. It is a tool for creating an optimal customer experience. Best Practice: Use conversational dialogue to build a deeper, more personal experience for the audience.
  10. 10. Brand Loyalty Do you want your customers to trust you? A business blog is a valuable tool for establishing customer trust and building brand loyalty. Best Practice: Share information important to the target audience. Ensure the business operates as the brand being portrayed on digital channels.
  11. 11. Community Involvement Is your company working to make your community better? A company’s community involvement is important to consumers. Blog content is a medium for sharing stories of contribution and support. Best Practice: Use the company influence and audience-reach to make a difference in the communities served.
  12. 12. Team Building Would you like a new way to engage employees? When developing content that focuses on the company brand, culture, or products, the blog brings together employee teams. Best Practice: Use a cross-functional team of employee subject-matter-experts to create content.
  13. 13. New Employee Orientation Want to recruit the right people? A detailed company blog hosts extensive information about the company and is an effective tool for employee training and new hire orientation. Best Practice: Share about multiple company departments with the blog content strategy.
  14. 14. Compelling Statistic: 59% of U.S. full-time employees need a tool to help them understand the company brand and direction. Source: Gallup
  15. 15. Organization Alignment Does your company cross-train employees? Using employee teams to build blog content preserves organizational expertise and knowledge, and gives employees the opportunity to learn about other areas of the company. Best Practice: Use the company blog as a cross-training tool.
  16. 16. Community Forum Is your business a community where customers gather? Today’s audience craves community. Blogs serve as an interactive, engaging community forum tying the business to the audience. Best Practice: Incorporate the power of a social community into the business blog.
  17. 17. Customer Communications Need a better way to reach customers? Business blogs bring customers to the business, and can be used as a vehicle for strengthening customer relations. Best Practice: Use the business blog as an extension of customer service and sales.
  18. 18. Social Media Content Looking for creative content for your social media channels? Business blogs provide creative, engaging content for use on other company social media channels. Best Practice: Integrate relevant blog content with social media channels to drive the audience to action.
  19. 19. Compelling Statistic: 61% of U.S. online consumers have made a purchase based on recommendations from a blog. Source: BlogHer
  20. 20. Portfolio Display Need a way to build your brand? Use the company blog to showcase company products, clients, services, and awards as part of community relations and awareness. Best Practice: Maintain content integrity and quality by keeping self-promotion to a limit.
  21. 21. Customer Testimonial Channel Does your audience know how great your work is? Customer testimonials are a powerful marketing tool. Use the company blog to share client success stories and customer testimonials. Best Practice: Integrate use of graphic design and imaging, with proper sourcing and backlinks.
  22. 22. Consumer Education Are there important things about your industry your audience needs to know? The blog platform educates consumers better than any other form of advertising. Best Practice: Build blog content to be relevant, sufficiently and accurately sourced, and designed to provide the information consumers need.
  23. 23. Search Engine Optimization Does your website appear at the top of search results? Today, 90% of consumers use the internet when searching for local business options. Blogs provide content that pushes a business to the top of search results. Best Practice: Use strategic use of industry keywords, backlinks, and inbound links to support SEO.
  24. 24. Strategic Sales Tool Does your sales team need a proven sales tool? An established blog asset can serve as a product information library for the sales team, available on-demand, and off-site. Best Practice: Integrate product information into the blog content strategy, supporting the sales team.
  25. 25. Compelling Statistic: 126% Small businesses that blog see 126% more lead growth than small businesses that do not blog. Source: ThinkCreative
  26. 26. Loss Aversion Tool Want to show prospective clients what they are missing? A business blog offers the most space for communicating the value of the company, and demonstrating to customers the loss of not doing business with the company. Best Practice: Share valid, truthful, relevant information about the company as part of the blog content strategy.
  27. 27. Customer Acquisition Is your website generating leads? Blogs support the sales inbound marketing efforts better than any other form of marketing. They are the perfect tool for lead generation and list-building. Best Practice: Offer opt-in opportunities using high-quality content, such as downloads, whitepapers, and eBooks.
  28. 28. Increases Web Traffic Is your website attracting the right audience? Blog promotions and the community-nature of the blog platform, drives the right visitors to the website for conversion, increases visitor traffic and repeat visits. Best Practice: Develop a strategic link-building strategy to support the blog content strategy and business goals.
  29. 29. Compelling Statistic: 97% Companies that blog have 97% more inbound links. Source: Hubspot
  30. 30. Drives Opt-ins and List-building Interested in a proven way to grow your email list? Blogs are perfect for storytelling. Creative use of content gives visitors the incentive to return and engage with the company. Best Practice: Limit opt-in requirements. Make the subscription process easy and then work to earn trust, and gain more information.
  31. 31. Resource Center for Customers Want to be a valuable resource for your customers? Use the blog channel as a center for frequently asked questions (FAQ). Blog content has a long shelf life and can be categorized by information type. Best Practice: Provide detailed information, well-defined answers and links to resources for most commonly asked questions. Photo credit: planetofsuccess.com
  32. 32. Resource Center for Industry & Media Is your company a resource for news stories? High quality content, and contributions from subject-matter-experts and influencers, over time will establish the company as an industry resource. Best Practice: Focus on high-quality content with contributions from reliable, reputable sources.
  33. 33. Compelling Statistic: 37% of B2C marketers are using blogs as a part of their content marketing strategy. Source: 2013 B2B Content Marketing Benchmarks
  34. 34. Resource Center for Employees Would you like to improve customer service for clients? Product driven-blog content can serve as a valuable, on-demand resource for the customer service team. Best Practice: Integrate product information with the blog content strategy, supporting the customer service team.
  35. 35. Analytics: Target Audience Data Do you know how people are finding your website? The blog analytics programs capture data about the company’s target audience, inbound traffic referral sources, and sales conversion. Best Practice: Integrate a sound analytics program for blog evaluation.
  36. 36. Analytics: Consumer Behavioral Data Want to know what is most important to your target audience? The blog analytics programs capture consumer behavioral data and website performance. The blog is an excellent tool for tracking this important information. Best Practice: Use data to modify landing pages, sales strategies, and website content.
  37. 37. Analytics: Lowers Website Bounce Rate Is your website converting visitors into clients? Blog postings can be constructed to drive consumer behavior and increase overall website engagement. Best Practice: Design blog postings using topicrelevant content, such as inbound and outbound links, and related posts.
  38. 38. Ready to harness the power of a business blog? GET THE GUIDE You’re just one click away from:  Secrets from the Internet’s top business blogs  How our authors became contributors for some of the industry’s largest blogs  How to grow your business, non-profit, or sole proprietorship using an integrated business blog  How to structure your blog posts for maximum effectiveness  How to create and use a blog editorial calendar, includes a free template  Proven strategies for promoting a business blog and growing readership  Secrets for search engine optimization, link building, and lead generation  How to convert your blog readers into clients
  39. 39. Learn more about us and our strategies at your soon-to-be favorite coffeehouse… myMarketing Cafe Follow us on Facebook Twitter Pinterest LinkedIn myMarketingCafe.com
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