Introduction to Social Media
          By: Jolynn Atkins
    Manager, Consulting Solutions
Agenda

What is Social Media

What is Social Networking

Overview of Linkedin,
Facebook, & Twitter

What it all looks like...
What is Social Media?




Definition:

Social media uses web-based technologies to
transform and broadcast media monologue...
What is Social Networking?




Definition #1:

An online service, platform, or site that focuses
on building and reflectin...
What is Social Networking?




Definition #2:

A social network service essentially consists of a
representation of each u...
– Overview

 Launched May 2003
 Mainly used for professional networking
 As of Aug 2010 >75 million registered users
 ...
– Overview

 Launched Feb 2004
 Created for social use
 As of July 2010 - 500 million users
 Friends & fans
 Photo al...
– Overview

 Launched July 2006
 Microblogging (140 characters or less)
 What’s happening? (right now)
 On the go – mo...
What it all looks like




                         9
Insert snap shot of Linkedin profile




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What it all looks like




                         18
Insert snap shot of Facebook profile




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What it all looks like




                         24
Insert snap shot of Twitter profile




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Buzz Words

        Like        LION



Tweet                         DM



  Retweet                  Hashtag
    RT     ...
Summary

What is Social Media

What is Social Networking

Overview of Linkedin,
Facebook, & Twitter

What it all looks lik...
Creating a profile




Summary: Hands on workshop with Q&A
                                31
Let’s Connect!



http://www.linkedin.com/in/jolynnatkins

http://www.facebook.com/jolynn.atkins

    http://twitter.com/J...
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Lava Con2010 - Introduction to Social Media

  1. 1. Introduction to Social Media By: Jolynn Atkins Manager, Consulting Solutions
  2. 2. Agenda What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 2
  3. 3. What is Social Media? Definition: Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. – Wikipedia 3
  4. 4. What is Social Networking? Definition #1: An online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. - Wikipedia 4
  5. 5. What is Social Networking? Definition #2: A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. - Wikipedia 5
  6. 6. – Overview  Launched May 2003  Mainly used for professional networking  As of Aug 2010 >75 million registered users  Find jobs, people & business opportunities recommended by someone in one's contact network  Connections  Recommendations  Groups  Subscription option 6
  7. 7. – Overview  Launched Feb 2004  Created for social use  As of July 2010 - 500 million users  Friends & fans  Photo albums  Likes and interests 7
  8. 8. – Overview  Launched July 2006  Microblogging (140 characters or less)  What’s happening? (right now)  On the go – mobile device  Mix of business promotion & personality  190 million monthly visitors  About 65 million tweets posted daily  Followers 8
  9. 9. What it all looks like 9
  10. 10. Insert snap shot of Linkedin profile 10
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  18. 18. What it all looks like 18
  19. 19. Insert snap shot of Facebook profile 19
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  24. 24. What it all looks like 24
  25. 25. Insert snap shot of Twitter profile 25
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  29. 29. Buzz Words Like LION Tweet DM Retweet Hashtag RT # Mention @ 29
  30. 30. Summary What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 30
  31. 31. Creating a profile Summary: Hands on workshop with Q&A 31
  32. 32. Let’s Connect! http://www.linkedin.com/in/jolynnatkins http://www.facebook.com/jolynn.atkins http://twitter.com/JolynnAtkins (@JolynnAtkins) Thank you for attending & for your participation! 32

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