Starting A Blog For Personal Branding V081209
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Starting A Blog For Personal Branding V081209 Starting A Blog For Personal Branding V081209 Presentation Transcript

  • Starting A Blog For Personal Branding
  • Steve Farnsworth
    • Jolt Social Media
      • Chief Digital Strategist
    • Let’s Connect
      • (650) 331-0594
      • [email_address]
      • Facebook: www.facebook.com/stevefarnsworth
      • LinkedIn: www.linkedin.com/in/stevefarnsworth
      • Twitter: twitter.com/TheRealPRMan
      • My Blog: stevefarnsworth.wordpress.com
  • Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money. --Moliere
  • Why Blog?
  • Shows Thought Leadership Shows Thought Leadership
  • Demonstrates Expertise Demonstrates Expertise
  • Manage Online Presence Manage Online Presence Not Me
  • Read Other Blogs First Photo by banlon1964
  • Listening Resources
    • Blog Search Engines
      • Technorati
      • Google Blog Search
    • Learn AND Use Boolean Search Operators
      • AND / OR / NOT / “ ” / + / -
    • Use An RSS Reader
      • Omea Reader, Google Reader
  • Being Vague Is Stupid And Stuff And Now With Crop Circle Research
  • Say What You Do
  • Open A Free Account
  • Start Writing
    • Write Write Write
    • 200 Words, 3 Times A Month
    • 600 Words, 1 Time A Month
  • Topics
    • Highlights from an industry conference
    • Top 10, or 7, or 11 lists
    • Comment on posts by other bloggers
    • Interview a noted expert in your field
    • Recap of industry news
    • Your own take on trending issues
    • Keep a swipe file of posts you like
  • Editorial Calendar
  • Keyword Suggestion Tools
    • Keyword “Social Media”
    • Returns “Social Media Company”
    • Most in Demand for Search in Category
    1 2 3
  • Show Up In Searches. Use It In Your Headline or 1 st Paragraph
  • Page Elements
  • Link To Websites Now With Hyperlinks
  • Link To Blogs
  • Share
  • Complete Your Profile
  • Link To LinkedIn
  • Link to a Visual CV
  • Enable Commenting
    • Losing Control
      • It’s about dialog
    • Negative Comments
      • Is it true or valid?
    • Continue The Conversation
      • Take it as far as it goes
    • Always Respond To Comments
  • Call To Action
    • Subscribe and receive
  • Make It Specific To Your Target Audiences
    • A CEO’s Guide To Integrating Social Media Into Your Company
    • 9 Excellent Articles On C-Level Personal Branding
    • 5 Steps To Launching Your Start-Up Using Social Media
  • Creative Commons Licenses
  • Post Titles
    • 5 Tips for Getting More from LinkedIn
    • May I Contact You Please? The Evolution of Permission Marketing
    • 7 Reasons New Bloggers Should Use Niche Social Media Sites
    • How Social Media Monitoring Can Benefit B2B
  • Tell The World About Your Blog
    • http://www.mixx.com/
    • http://sphinn.com/
    • http://www.plime.com/
    • http://searchles.com/
    • http://delicious.com/
    • http://www.stumbleupon.com/
    • http://digg.com/
    • http://www.propeller.com/
  • Promote on LinkedIn & Facebook
  • Comment On Other Blogs
  • Commenting
    • Be in the first 5 comments
    • Build relationship with people in your industry
    • Draws traffic from other blog readers
    • Increases the number of your search engine results and ranking
  • I've failed over and over and over again in my life and that is why I succeed. ---Michael Jordan
  • Two Last Things
  • Who do you know that has a job with social media in their title?
  • Who do you know that is looking for social media consulting for their company?
  • Steve Farnsworth
    • If you have answers to my questions, please contact me:
      • (650) 331-0594
      • [email_address]
      • Facebook: www.facebook.com/stevefarnsworth
      • LinkedIn: www.linkedin.com/in/stevefarnsworth
      • Twitter: twitter.com/TheRealPRMan
      • My Blog: stevefarnsworth.wordpress.com
  • You Are All Stars. Thanks For Having Me Today