Starting A Blog For Personal Branding V081209
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
659
On Slideshare
659
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Starting A Blog For Personal Branding
  • 2. Steve Farnsworth
    • Jolt Social Media
      • Chief Digital Strategist
    • Let’s Connect
      • (650) 331-0594
      • [email_address]
      • Facebook: www.facebook.com/stevefarnsworth
      • LinkedIn: www.linkedin.com/in/stevefarnsworth
      • Twitter: twitter.com/TheRealPRMan
      • My Blog: stevefarnsworth.wordpress.com
  • 3. Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money. --Moliere
  • 4. Why Blog?
  • 5. Shows Thought Leadership Shows Thought Leadership
  • 6. Demonstrates Expertise Demonstrates Expertise
  • 7. Manage Online Presence Manage Online Presence Not Me
  • 8. Read Other Blogs First Photo by banlon1964
  • 9. Listening Resources
    • Blog Search Engines
      • Technorati
      • Google Blog Search
    • Learn AND Use Boolean Search Operators
      • AND / OR / NOT / “ ” / + / -
    • Use An RSS Reader
      • Omea Reader, Google Reader
  • 10. Being Vague Is Stupid And Stuff And Now With Crop Circle Research
  • 11. Say What You Do
  • 12. Open A Free Account
  • 13. Start Writing
    • Write Write Write
    • 200 Words, 3 Times A Month
    • 600 Words, 1 Time A Month
  • 14. Topics
    • Highlights from an industry conference
    • Top 10, or 7, or 11 lists
    • Comment on posts by other bloggers
    • Interview a noted expert in your field
    • Recap of industry news
    • Your own take on trending issues
    • Keep a swipe file of posts you like
  • 15. Editorial Calendar
  • 16. Keyword Suggestion Tools
    • Keyword “Social Media”
    • Returns “Social Media Company”
    • Most in Demand for Search in Category
    1 2 3
  • 17. Show Up In Searches. Use It In Your Headline or 1 st Paragraph
  • 18. Page Elements
  • 19. Link To Websites Now With Hyperlinks
  • 20. Link To Blogs
  • 21. Share
  • 22. Complete Your Profile
  • 23. Link To LinkedIn
  • 24. Link to a Visual CV
  • 25. Enable Commenting
    • Losing Control
      • It’s about dialog
    • Negative Comments
      • Is it true or valid?
    • Continue The Conversation
      • Take it as far as it goes
    • Always Respond To Comments
  • 26. Call To Action
    • Subscribe and receive
  • 27. Make It Specific To Your Target Audiences
    • A CEO’s Guide To Integrating Social Media Into Your Company
    • 9 Excellent Articles On C-Level Personal Branding
    • 5 Steps To Launching Your Start-Up Using Social Media
  • 28. Creative Commons Licenses
  • 29. Post Titles
    • 5 Tips for Getting More from LinkedIn
    • May I Contact You Please? The Evolution of Permission Marketing
    • 7 Reasons New Bloggers Should Use Niche Social Media Sites
    • How Social Media Monitoring Can Benefit B2B
  • 30. Tell The World About Your Blog
    • http://www.mixx.com/
    • http://sphinn.com/
    • http://www.plime.com/
    • http://searchles.com/
    • http://delicious.com/
    • http://www.stumbleupon.com/
    • http://digg.com/
    • http://www.propeller.com/
  • 31. Promote on LinkedIn & Facebook
  • 32. Comment On Other Blogs
  • 33. Commenting
    • Be in the first 5 comments
    • Build relationship with people in your industry
    • Draws traffic from other blog readers
    • Increases the number of your search engine results and ranking
  • 34. I've failed over and over and over again in my life and that is why I succeed. ---Michael Jordan
  • 35. Two Last Things
  • 36. Who do you know that has a job with social media in their title?
  • 37. Who do you know that is looking for social media consulting for their company?
  • 38. Steve Farnsworth
    • If you have answers to my questions, please contact me:
      • (650) 331-0594
      • [email_address]
      • Facebook: www.facebook.com/stevefarnsworth
      • LinkedIn: www.linkedin.com/in/stevefarnsworth
      • Twitter: twitter.com/TheRealPRMan
      • My Blog: stevefarnsworth.wordpress.com
  • 39. You Are All Stars. Thanks For Having Me Today