Starting A Blog For Personal Branding
Steve Farnsworth <ul><li>Jolt Social Media  </li></ul><ul><ul><li>Chief Digital Strategist </li></ul></ul><ul><li>Let’s Co...
Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.    --Moliere
Why Blog?
Shows Thought Leadership Shows Thought Leadership
Demonstrates Expertise Demonstrates Expertise
Manage Online Presence Manage Online Presence Not Me
Read Other Blogs First Photo by banlon1964
Listening Resources <ul><li>Blog Search Engines </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Google Blog Se...
Being Vague Is Stupid And Stuff And Now With Crop Circle Research
Say What You Do
Open A Free Account
Start Writing <ul><li>Write Write Write </li></ul><ul><li>200 Words, 3 Times A Month </li></ul><ul><li>600 Words, 1 Time A...
Topics <ul><li>Highlights from an industry conference </li></ul><ul><li>Top 10, or 7, or 11 lists </li></ul><ul><li>Commen...
Editorial  Calendar
Keyword Suggestion Tools <ul><li>Keyword “Social Media” </li></ul><ul><li>Returns “Social Media Company” </li></ul><ul><li...
Show Up In Searches. Use It In Your Headline or 1 st  Paragraph
Page Elements
Link To Websites Now With Hyperlinks
Link To Blogs
Share
Complete Your Profile
Link To LinkedIn
Link to a Visual CV
Enable Commenting <ul><li>Losing Control </li></ul><ul><ul><li>It’s about dialog </li></ul></ul><ul><li>Negative Comments ...
Call To Action <ul><li>Subscribe and receive </li></ul>
Make It Specific To Your Target Audiences <ul><li>A CEO’s Guide To Integrating Social Media Into Your Company </li></ul><u...
Creative Commons Licenses
Post Titles <ul><li>5 Tips for Getting More from LinkedIn </li></ul><ul><li>May I Contact You Please? The Evolution of Per...
Tell The World About Your Blog <ul><li>http://www.mixx.com/ </li></ul><ul><li>http://sphinn.com/ </li></ul><ul><li>http://...
Promote on LinkedIn & Facebook
Comment On Other Blogs
Commenting <ul><li>Be in the first 5 comments </li></ul><ul><li>Build relationship with people in your industry </li></ul>...
I've failed over and over and over again in my life and that is why I succeed. ---Michael Jordan
Two Last Things
Who do you know that has a job with social media in their title?
Who do you know that is looking for social media consulting for their company?
Steve Farnsworth <ul><li>If you have answers to my questions, please contact me: </li></ul><ul><ul><li>(650) 331-0594 </li...
You Are All Stars.  Thanks For Having Me Today
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Starting A Blog For Personal Branding V081209

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Starting A Blog For Personal Branding V081209

  1. 1. Starting A Blog For Personal Branding
  2. 2. Steve Farnsworth <ul><li>Jolt Social Media </li></ul><ul><ul><li>Chief Digital Strategist </li></ul></ul><ul><li>Let’s Connect </li></ul><ul><ul><li>(650) 331-0594 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Facebook: www.facebook.com/stevefarnsworth </li></ul></ul><ul><ul><li>LinkedIn: www.linkedin.com/in/stevefarnsworth </li></ul></ul><ul><ul><li>Twitter: twitter.com/TheRealPRMan </li></ul></ul><ul><ul><li>My Blog: stevefarnsworth.wordpress.com </li></ul></ul>
  3. 3. Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money. --Moliere
  4. 4. Why Blog?
  5. 5. Shows Thought Leadership Shows Thought Leadership
  6. 6. Demonstrates Expertise Demonstrates Expertise
  7. 7. Manage Online Presence Manage Online Presence Not Me
  8. 8. Read Other Blogs First Photo by banlon1964
  9. 9. Listening Resources <ul><li>Blog Search Engines </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><li>Learn AND Use Boolean Search Operators </li></ul><ul><ul><li>AND / OR / NOT / “ ” / + / - </li></ul></ul><ul><li>Use An RSS Reader </li></ul><ul><ul><li>Omea Reader, Google Reader </li></ul></ul>
  10. 10. Being Vague Is Stupid And Stuff And Now With Crop Circle Research
  11. 11. Say What You Do
  12. 12. Open A Free Account
  13. 13. Start Writing <ul><li>Write Write Write </li></ul><ul><li>200 Words, 3 Times A Month </li></ul><ul><li>600 Words, 1 Time A Month </li></ul>
  14. 14. Topics <ul><li>Highlights from an industry conference </li></ul><ul><li>Top 10, or 7, or 11 lists </li></ul><ul><li>Comment on posts by other bloggers </li></ul><ul><li>Interview a noted expert in your field </li></ul><ul><li>Recap of industry news </li></ul><ul><li>Your own take on trending issues </li></ul><ul><li>Keep a swipe file of posts you like </li></ul>
  15. 15. Editorial Calendar
  16. 16. Keyword Suggestion Tools <ul><li>Keyword “Social Media” </li></ul><ul><li>Returns “Social Media Company” </li></ul><ul><li>Most in Demand for Search in Category </li></ul>1 2 3
  17. 17. Show Up In Searches. Use It In Your Headline or 1 st Paragraph
  18. 18. Page Elements
  19. 19. Link To Websites Now With Hyperlinks
  20. 20. Link To Blogs
  21. 21. Share
  22. 22. Complete Your Profile
  23. 23. Link To LinkedIn
  24. 24. Link to a Visual CV
  25. 25. Enable Commenting <ul><li>Losing Control </li></ul><ul><ul><li>It’s about dialog </li></ul></ul><ul><li>Negative Comments </li></ul><ul><ul><li>Is it true or valid? </li></ul></ul><ul><li>Continue The Conversation </li></ul><ul><ul><li>Take it as far as it goes </li></ul></ul><ul><li>Always Respond To Comments </li></ul>
  26. 26. Call To Action <ul><li>Subscribe and receive </li></ul>
  27. 27. Make It Specific To Your Target Audiences <ul><li>A CEO’s Guide To Integrating Social Media Into Your Company </li></ul><ul><li>9 Excellent Articles On C-Level Personal Branding </li></ul><ul><li>5 Steps To Launching Your Start-Up Using Social Media </li></ul>
  28. 28. Creative Commons Licenses
  29. 29. Post Titles <ul><li>5 Tips for Getting More from LinkedIn </li></ul><ul><li>May I Contact You Please? The Evolution of Permission Marketing </li></ul><ul><li>7 Reasons New Bloggers Should Use Niche Social Media Sites </li></ul><ul><li>How Social Media Monitoring Can Benefit B2B </li></ul>
  30. 30. Tell The World About Your Blog <ul><li>http://www.mixx.com/ </li></ul><ul><li>http://sphinn.com/ </li></ul><ul><li>http://www.plime.com/ </li></ul><ul><li>http://searchles.com/ </li></ul><ul><li>http://delicious.com/ </li></ul><ul><li>http://www.stumbleupon.com/ </li></ul><ul><li>http://digg.com/ </li></ul><ul><li>http://www.propeller.com/ </li></ul>
  31. 31. Promote on LinkedIn & Facebook
  32. 32. Comment On Other Blogs
  33. 33. Commenting <ul><li>Be in the first 5 comments </li></ul><ul><li>Build relationship with people in your industry </li></ul><ul><li>Draws traffic from other blog readers </li></ul><ul><li>Increases the number of your search engine results and ranking </li></ul>
  34. 34. I've failed over and over and over again in my life and that is why I succeed. ---Michael Jordan
  35. 35. Two Last Things
  36. 36. Who do you know that has a job with social media in their title?
  37. 37. Who do you know that is looking for social media consulting for their company?
  38. 38. Steve Farnsworth <ul><li>If you have answers to my questions, please contact me: </li></ul><ul><ul><li>(650) 331-0594 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Facebook: www.facebook.com/stevefarnsworth </li></ul></ul><ul><ul><li>LinkedIn: www.linkedin.com/in/stevefarnsworth </li></ul></ul><ul><ul><li>Twitter: twitter.com/TheRealPRMan </li></ul></ul><ul><ul><li>My Blog: stevefarnsworth.wordpress.com </li></ul></ul>
  39. 39. You Are All Stars. Thanks For Having Me Today
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