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Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
Starting A Blog For Personal Branding V081209
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Starting A Blog For Personal Branding V081209

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  • 1. Starting A Blog For Personal Branding
  • 2. Steve Farnsworth <ul><li>Jolt Social Media </li></ul><ul><ul><li>Chief Digital Strategist </li></ul></ul><ul><li>Let’s Connect </li></ul><ul><ul><li>(650) 331-0594 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Facebook: www.facebook.com/stevefarnsworth </li></ul></ul><ul><ul><li>LinkedIn: www.linkedin.com/in/stevefarnsworth </li></ul></ul><ul><ul><li>Twitter: twitter.com/TheRealPRMan </li></ul></ul><ul><ul><li>My Blog: stevefarnsworth.wordpress.com </li></ul></ul>
  • 3. Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money. --Moliere
  • 4. Why Blog?
  • 5. Shows Thought Leadership Shows Thought Leadership
  • 6. Demonstrates Expertise Demonstrates Expertise
  • 7. Manage Online Presence Manage Online Presence Not Me
  • 8. Read Other Blogs First Photo by banlon1964
  • 9. Listening Resources <ul><li>Blog Search Engines </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><li>Learn AND Use Boolean Search Operators </li></ul><ul><ul><li>AND / OR / NOT / “ ” / + / - </li></ul></ul><ul><li>Use An RSS Reader </li></ul><ul><ul><li>Omea Reader, Google Reader </li></ul></ul>
  • 10. Being Vague Is Stupid And Stuff And Now With Crop Circle Research
  • 11. Say What You Do
  • 12. Open A Free Account
  • 13. Start Writing <ul><li>Write Write Write </li></ul><ul><li>200 Words, 3 Times A Month </li></ul><ul><li>600 Words, 1 Time A Month </li></ul>
  • 14. Topics <ul><li>Highlights from an industry conference </li></ul><ul><li>Top 10, or 7, or 11 lists </li></ul><ul><li>Comment on posts by other bloggers </li></ul><ul><li>Interview a noted expert in your field </li></ul><ul><li>Recap of industry news </li></ul><ul><li>Your own take on trending issues </li></ul><ul><li>Keep a swipe file of posts you like </li></ul>
  • 15. Editorial Calendar
  • 16. Keyword Suggestion Tools <ul><li>Keyword “Social Media” </li></ul><ul><li>Returns “Social Media Company” </li></ul><ul><li>Most in Demand for Search in Category </li></ul>1 2 3
  • 17. Show Up In Searches. Use It In Your Headline or 1 st Paragraph
  • 18. Page Elements
  • 19. Link To Websites Now With Hyperlinks
  • 20. Link To Blogs
  • 21. Share
  • 22. Complete Your Profile
  • 23. Link To LinkedIn
  • 24. Link to a Visual CV
  • 25. Enable Commenting <ul><li>Losing Control </li></ul><ul><ul><li>It’s about dialog </li></ul></ul><ul><li>Negative Comments </li></ul><ul><ul><li>Is it true or valid? </li></ul></ul><ul><li>Continue The Conversation </li></ul><ul><ul><li>Take it as far as it goes </li></ul></ul><ul><li>Always Respond To Comments </li></ul>
  • 26. Call To Action <ul><li>Subscribe and receive </li></ul>
  • 27. Make It Specific To Your Target Audiences <ul><li>A CEO’s Guide To Integrating Social Media Into Your Company </li></ul><ul><li>9 Excellent Articles On C-Level Personal Branding </li></ul><ul><li>5 Steps To Launching Your Start-Up Using Social Media </li></ul>
  • 28. Creative Commons Licenses
  • 29. Post Titles <ul><li>5 Tips for Getting More from LinkedIn </li></ul><ul><li>May I Contact You Please? The Evolution of Permission Marketing </li></ul><ul><li>7 Reasons New Bloggers Should Use Niche Social Media Sites </li></ul><ul><li>How Social Media Monitoring Can Benefit B2B </li></ul>
  • 30. Tell The World About Your Blog <ul><li>http://www.mixx.com/ </li></ul><ul><li>http://sphinn.com/ </li></ul><ul><li>http://www.plime.com/ </li></ul><ul><li>http://searchles.com/ </li></ul><ul><li>http://delicious.com/ </li></ul><ul><li>http://www.stumbleupon.com/ </li></ul><ul><li>http://digg.com/ </li></ul><ul><li>http://www.propeller.com/ </li></ul>
  • 31. Promote on LinkedIn & Facebook
  • 32. Comment On Other Blogs
  • 33. Commenting <ul><li>Be in the first 5 comments </li></ul><ul><li>Build relationship with people in your industry </li></ul><ul><li>Draws traffic from other blog readers </li></ul><ul><li>Increases the number of your search engine results and ranking </li></ul>
  • 34. I've failed over and over and over again in my life and that is why I succeed. ---Michael Jordan
  • 35. Two Last Things
  • 36. Who do you know that has a job with social media in their title?
  • 37. Who do you know that is looking for social media consulting for their company?
  • 38. Steve Farnsworth <ul><li>If you have answers to my questions, please contact me: </li></ul><ul><ul><li>(650) 331-0594 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Facebook: www.facebook.com/stevefarnsworth </li></ul></ul><ul><ul><li>LinkedIn: www.linkedin.com/in/stevefarnsworth </li></ul></ul><ul><ul><li>Twitter: twitter.com/TheRealPRMan </li></ul></ul><ul><ul><li>My Blog: stevefarnsworth.wordpress.com </li></ul></ul>
  • 39. You Are All Stars. Thanks For Having Me Today

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