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4 19-12 how-artworks_wip_systemsmap

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A WIP Systems Map illustrating the relationship between art and quality of life, for the How Art Works project.

A WIP Systems Map illustrating the relationship between art and quality of life, for the How Art Works project.

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  • 1. Monitor Institute A member of the Monitor GroupHOW ART WORKS: Asheville NC Convening19 April 2012 BEIJING CAMBRIDGE CASABLANCA CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MOSCOW MUMBAI MUNICH NEW YORK PARIS RIYADH SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH
  • 2. INTRODUCING SYSTEMS MAP 3.0 Arts Infrastructure Education Human & Training Nature New Forms of Artists Desire to Self Expression Produce Art Works of Arts New Outlets for Self Expression Arts Experiences / Direct & Indirect Consumption Individual Economic Value of Art Value of ArtCreative Capacity Sense of of Society Cultural Belonging Vitality Community & Social Value of Art 2
  • 3. THE (REVISED) ARTS IMPACT APPLE Tier 1 Structure — Primary Inputs ARTS INFRASTRUCTURE EDUCATION HUMAN & TRAINING NATURE New Forms of Self Expression Artists Desire to Produce Art New Outlets for Works of Arts Self Expression Arts Experiences / Direct & Indirect Consumption Individual Economic Value of Art Value of ArtCreative Capacity Sense of of Society Cultural Belonging Vitality Community & Social Value of Art 3
  • 4. THE (REVISED) ARTS IMPACT APPLE Tier 2 Structure — Four Types of Impact Arts Infrastructure Education Human & Training Nature New Forms of Artists Desire to Self Expression Produce Art Works of Arts New Outlets for Self Expression Arts Experiences / DIRECT & INDIRECT Consumption INDIVIDUAL ECONOMIC VALUE OF ART VALUE OF ARTCREATIVE CAPACITY Sense of OF SOCIETY Cultural Belonging Vitality COMMUNITY & SOCIAL VALUE OF ART 4
  • 5. THE (REVISED) ARTS IMPACT APPLE Tier 3 Structure — Critical Impact Cascade Arts Infrastructure Education Human & Training Nature New Forms of Artists Desire to Self Expression Produce Art Works of Arts New Outlets for Self Expression Arts Experiences / Direct & Indirect Consumption Individual Economic Value of Art Value of ArtCreative Capacity Sense of of Society Cultural Belonging Vitality Community & Social Value of Art 5
  • 6. THE (REVISED) ARTS IMPACT APPLETier 4 Structure — Social, Cultural and Personal Derivatives Arts Infrastructure Education Human & Training Nature Artists NEW FORMS DESIRE TO OF SELF PRODUCE ART EXPRESSION Works of Arts NEW OUTLETS FOR SELF EXPRESSION Arts Experiences / Direct & Indirect Consumption Individual Economic Value of Art Value of Art Creative Capacity SENSE OF of Society CULTURAL BELONGING VITALITY Community & Social Value of Art 6
  • 7. THE (REVISED) ARTS IMPACT APPLESeeing the Original Bi-valve Heart — Maintained and Expanded Arts Infrastructure Education Human & Training Nature New Forms of Artists Self Expression Desire to Produce Art Works of Arts New Outlets for Self Expression Arts Experiences / Direct & Indirect Consumption Individual Economic Value of Art Value of ArtCreative Capacity Sense of of Society Cultural Belonging Vitality Simple “Bi-valve” Arts Community & Social Value of Art Enrich Generate Human Artifacts Experience Capacity to Express Oneself Produce Cultural, Produce Social and Economic Cognitive Value Value “Quality of Life” 7
  • 8. THE (REVISED) ARTS IMPACT APPLE Quality of Life as Sum of Impacts Arts Infrastructure Education Human & Training Nature New Forms of Artists Desire to Self Expression Produce Art Works of Arts New Outlets for Self Expression Arts Experiences / DIRECT & INDIRECT Consumption INDIVIDUAL ECONOMIC VALUE OF ART VALUE OF ARTCREATIVE CAPACITY Sense of OF SOCIETY Cultural Belonging Vitality COMMUNITY & SOCIAL VALUE OF ART Quality of Life, as contributed to by the arts, can be expressed as a product of the four varieties of arts impact Quality of Life = Creative Capacity of Society + Direct and Indirect Economic Value of Art + Individual Value of Art + Community and Social Value of Art 8
  • 9. THE (REVISED) ARTS IMPACT APPLE Identifying Key System Multipliers Markets and Subsidies: Arts Can influence overall vitality of Infrastructure the arts by supporting training, Education Human infrastructure, artists, and & Training Nature audience access to arts experiences Politics: New Forms of Artists Can redirect support for Self Expression Desire to education and infrastructure, Produce Art as well as perceptions of art value and arts risk to both “System Works of Arts individuals and communities Multipliers” New Outlets for Technology: Self Expression hit the Can expand how art is expressed, introduce new system in Arts Experiences / outlets and channels for complex and Direct & Indirect Consumption Individual expression, alter works of art, subtle ways Economic Value of Art Value of Art and redefine arts experience to influence Creative Capacity Sense of Demographics: system of Society Cultural Belonging Can influence the composition Vitality dynamics of arts community and arts audiences, alters the ability to over time pay for arts access, and changes preferred mediums for Community & accessing art. Social Value of Art Time: Can alter the total stockpile of available art, the level of preservation of the stockpile, the period (s) over which art is consumed, and the depth of historical perspective on art 9
  • 10. SYSTEMS MAP 3.0: What If…?Don asked participants to assess the Systems Map from the point of view of ONE of the following five lenses, keeping twoquestions in mind: Five Lenses Two Questions 1 1. Expand the definition of ‘arts’ How might variables and/or pathways change? 2. ‘Consumer’ versus ‘maker’ perspective3. What about technology and new mediums 2 4. What about markets and subsidies Which parts become more or less important? 5. What about politics 10

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