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Visitor Experiences with a Mobile In-Gallery Game

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Presentation at Western Museums Association conference on October 11, 2013 in Salt Lake City Utah on a panel titled "Family Time in Museums: Online or Unplugged?"

Presentation at Western Museums Association conference on October 11, 2013 in Salt Lake City Utah on a panel titled "Family Time in Museums: Online or Unplugged?"


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Transcript

  • 1. An In-Gallery Mobile Game at the J. Paul Getty Museum Susan Edwards J. Paul Getty Trust sedwards@getty.edu @jolifanta
  • 2. Mantra Don’t build a mobile app just for the sake of it
  • 3. How many of you have heard this? “We need an app!”
  • 4. How many of you have heard this? “We need an app!”
  • 5. Have Goals Meet the needs of your visitors Is technology the right tool?
  • 6. GettyGames
  • 7. Switch
  • 8. Have Goals Meet the needs of your visitors Is technology the right tool?
  • 9. Educational Objective: Encourage families to have fun looking at art together in the galleries
  • 10. Paper edition
  • 11. The Goals • Provide visit planning for families • Un-facilitated • Gameplay = 20-25 minutes The tool chosen  Mobile web (Pilot project)
  • 12. Benefits of Mobile Technology • • • • Easily updated and edited No printing costs (but development cost) Any visitor with a smart phone can play Provides interactivity
  • 13. Challenges of Mobile Technology • Visitors don’t look at the exhibition • Visitors don’t know the app exists • Visitors don’t use it because it doesn’t work for them
  • 14. Opposing Fears Visitors will ignore the exhibition Visitors won’t play the game
  • 15. Balance the experience of the game with the experience of visiting the museum.
  • 16. Balance
  • 17. Common Problems with in-gallery mobile • • • • • • • Visitors get lost Visitors get frustrated High rate of early drop-off Visitors are head-down in their phones We make it too complicated We don’t provide added value We don’t test and iterate enough
  • 18. Don’t make any assumptions! Test everything!
  • 19. Lessons for Success
  • 20. Build looking into the app Images: J. Paul Getty Museum
  • 21. Understand your audience
  • 22. Make it relevant to the museum experience
  • 23. Give visitors ownership
  • 24. Balance
  • 25. “It was just what I was looking for – something to increase my son’s focus on the artworks during the museum visit.”
  • 26. Parent to child: “Do you see something else next to the teapot?”
  • 27. “My brother usually hates our regular museum visits. This time, I saw him engaged for the first time.”
  • 28. The Experience • High number of players finish the game • Close looking observed in evaluation • Gives families a place to start in the museum • Empowers parents to start conversation about the art • Young players feel ownership of the museum and the artworks
  • 29. Mantra Don’t build a mobile app just for the sake of it
  • 30. Mantra Understand your audience
  • 31. Susan Edwards J. Paul Getty Trust sedwards@getty.edu @jolifanta