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Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change, mw2011 (2 of 2)
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Social Media and Organizational Change, mw2011 (2 of 2)

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Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at …

Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change

Published in: Business, Technology
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Transcript

  • 1. Social Media and Organizational Change<br />Dana Allen-Greil, National Museum of American History, <br />Smithsonian Institution, USA<br />http://americanhistory.si.edu<br />Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA<br />http://www.getty.edu<br />Eric Johnson, Monticello, USA<br />http://www.monticello.org<br />
  • 2. What function in your organization is primarily responsible for actively using social media tools to engage communities?<br />Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009<br />
  • 3. What function(s) in your organization has staff assigned to use social media tools to engage communities?<br />Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009<br />
  • 4. Classic hierarchy<br />http://www.flickr.com/photos/crowdive/3533925047/<br />
  • 5. Classic hierarchy<br />
  • 6. Classic hierarchy<br />
  • 7. Center-Edge<br />Center-Edge organizations create a Center, a small group of experts that ratify, communicate, and commit decisions.<br />This Center sets policy that the Edges activate.<br />http://www.flickr.com/photos/familymwr/4921300936/<br />
  • 8. Center-Edge <br />
  • 9. Center-Edge Overlay<br />
  • 10. Center-Edge Overlay<br />
  • 11. Center-Edge Overlay<br />
  • 12.
  • 13. Pressure is mounting <br />There is a growing disconnect<br />
  • 14. Trust your colleagues<br />Distribute the work<br />Empowered social media experts<br />
  • 15. Shine a big bright light on your social media experts!<br />
  • 16. Then, empower your social media experts!<br />
  • 17. “I know nothing about the subject, but I’m happy to give you my expert opinion.”<br />
  • 18. http://museumsocialmedia.pbworks.com<br />

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