Social Media and Organizational Change<br />Dana Allen-Greil, National Museum of American History, <br />Smithsonian Insti...
What function in your organization is primarily responsible for actively using social media tools to engage communities?<b...
What function(s) in your organization has staff assigned to use social media tools to engage communities?<br />Source: Ros...
Classic hierarchy<br />http://www.flickr.com/photos/crowdive/3533925047/<br />
Classic hierarchy<br />
Classic hierarchy<br />
Center-Edge<br />Center-Edge organizations create a Center, a small group of experts that ratify, communicate, and commit ...
Center-Edge <br />
Center-Edge Overlay<br />
Center-Edge Overlay<br />
Center-Edge Overlay<br />
Pressure is mounting <br />There is a growing disconnect<br />
Trust your colleagues<br />Distribute the work<br />Empowered social media experts<br />
Shine a big bright light on your social media experts!<br />
Then, empower your social media experts!<br />
“I know nothing about the subject, but I’m happy to give you my expert opinion.”<br />
http://museumsocialmedia.pbworks.com<br />
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Social Media and Organizational Change, mw2011 (2 of 2)

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Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change

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Social Media and Organizational Change, mw2011 (2 of 2)

  1. 1. Social Media and Organizational Change<br />Dana Allen-Greil, National Museum of American History, <br />Smithsonian Institution, USA<br />http://americanhistory.si.edu<br />Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA<br />http://www.getty.edu<br />Eric Johnson, Monticello, USA<br />http://www.monticello.org<br />
  2. 2. What function in your organization is primarily responsible for actively using social media tools to engage communities?<br />Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009<br />
  3. 3. What function(s) in your organization has staff assigned to use social media tools to engage communities?<br />Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009<br />
  4. 4. Classic hierarchy<br />http://www.flickr.com/photos/crowdive/3533925047/<br />
  5. 5. Classic hierarchy<br />
  6. 6. Classic hierarchy<br />
  7. 7. Center-Edge<br />Center-Edge organizations create a Center, a small group of experts that ratify, communicate, and commit decisions.<br />This Center sets policy that the Edges activate.<br />http://www.flickr.com/photos/familymwr/4921300936/<br />
  8. 8. Center-Edge <br />
  9. 9. Center-Edge Overlay<br />
  10. 10. Center-Edge Overlay<br />
  11. 11. Center-Edge Overlay<br />
  12. 12.
  13. 13. Pressure is mounting <br />There is a growing disconnect<br />
  14. 14. Trust your colleagues<br />Distribute the work<br />Empowered social media experts<br />
  15. 15. Shine a big bright light on your social media experts!<br />
  16. 16. Then, empower your social media experts!<br />
  17. 17. “I know nothing about the subject, but I’m happy to give you my expert opinion.”<br />
  18. 18. http://museumsocialmedia.pbworks.com<br />
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