Your SlideShare is downloading. ×
0
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Mutts & Mittens
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mutts & Mittens

192

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
192
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mutts and Mittens We are pet lovers too! Master Brand Identity Guidelines
  • 2. One : Introduction to Mutts and Mittens
  • 3. Master Brandmark Navy blue is hardly considered a fanciful colour, and therefore specially chosen andBrand Rationale - Mutts and Mittens used extensively in the logo to re ect the brand values of sincerity, honesty, credibil- ity, reliability and professionalism. Though dark in colour, the blue is still relatively bright so as to appeal to children, which is one of Mutts and Mittens’ main target audience. The logo is designed on the basis of the company’s corporate philosophy and brand values. The cat and the dog are drawn in a way that they both touch each Mutts and Mittens other, suggesting closeness and love. The logo is designed with simplicity in We are pet lovers too! mind. The entire logo is constructed with a single line and colour. It portrays trust- worthiness professionalism, hence giving customers a sense of assurance that they will be treated with excellent service with every visit to Mutts and Mittens.
  • 4. Master BrandmarkMutts and Mittens Colour PaletteMain Corporate ColoursPantone 7455 CSupporting Colours - ApplicationsPantone 143 C Pantone 297 C Pantone 157 C Pantone 1805 C
  • 5. Two : Master Brandmark
  • 6. Master BrandmarkPrimary Version Mutts and Mittens We are pet lovers too!Pantone 7455 C
  • 7. Master BrandmarkPrimary Version - Reverse Mutts and Mittens We are pet lovers too!Pantone 7455 C
  • 8. Master BrandmarkPrimary Version - Greyscale Mutts and Mittens We are pet lovers too!Pantone Cool Gray 9 C
  • 9. Master BrandmarkPrimary Version - Greyscale Reverse Mutts and Mittens We are pet lovers too!Pantone Cool Gray 4 C Pantone Black
  • 10. Master BrandmarkPrimary Version - Minimum Height 39 mm Mutts and Mittens We are pet lovers too!The minimum height of this logo is39mm / 1.56in
  • 11. Master BrandmarkInappropriate UsageMutts and Mittens Mutts and Mittens We are pet lovers too! We are pet lovers too!Do not distort, stretch or skew the Mutts and Mittens logo Do not place the logo on a busy background.in any way. dlovMi!tte ns u tts an ers too Mutts and Mittens M We are p et We are pet lovers too!Do not tilt the Mutts and Mittens logo. Do not alter the colours of the Mutts and Mittens logo.
  • 12. Master BrandmarkInappropriate Usage Mutts and Mittens Mutts and Mittens Mutts and Mittens We are pet lovers too! We are pet lovers too! We are pet lovers too!Do not place the Mutts and Mittens logo on a gradient Do not print the Mutts and Mittens logo with a dropbackground. Mutts and Mittens Mutts and Mittens We are pet lovers too! We are pet lovers too!Do not place the logo inside a shape smaller than the Do not corrupt the shape of the Mutts and Mittens logo inminimum protected space. any way.
  • 13. -------------------------------------------------------------------- 4x -------------------------------------------------------------------- -------------------------------------------------------------------- x -------------------------------------------------------------------- Master Brandmark Primary Version - Clearspace Zone 3x -------------------------------------------------------------------- -------------------------------------------------------------------- 3x ---------------------------------------------------------------------------------------------------------------------------------------- We are pet lovers too! Mutts and Mittens -------------------------------------------------------------------- 4x --------------------------------------------------------------------
  • 14. Three : Stationery
  • 15. StationeryNamecard Lorem ipsum dolor sit amet, consectetur Mutts and Mittens adipiscing elit. Sed aliquam varius eros. Phasel- We are pet lovers too! lus quis turpis. Donec nulla risus, bibendum A my Koh nec, fermentum a, cursus sed, erat. Mauris Accounts Executive accumsan, libero vel blandit dapibus, elit tellus Mutts and Mittens elementum nisi, nec tempor ante lorem in Arena Building 469 Bukit Timah Road Singapore 259756 ante. Sed velit nisl, volutpat a, ultricies et, t +65 6822 0100 m +65 9575 4420 accumsan vulputate, pede. Nam est tellus, f +65 6836 3486 e amyk@muttsnmittens.sg tincidunt et, mollis sed, aliquet eu, orci. Viva- www.muttsnmittens.sg mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen- tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero. Pet advice | Obedience training | Grooming service | Veterinarian service
  • 16. StationeryLetterhead Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- lus quis turpis. Donec nulla risus, bibendum Mutts and Mittens We are pet lovers too! nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in 25 November 2008 Ms Alexial Teo ante. Sed velit nisl, volutpat a, ultricies et, General Manager Arasia Pte Ltd accumsan vulputate, pede. Nam est tellus, 97 Princep Avenue #23-694 Wallace Building Singapore 354153 tincidunt et, mollis sed, aliquet eu, orci. Viva- mus a nisi. Fusce elit est, iaculis tincidunt, Dear Ms Teo, elementum at, ornare vitae, ante. Aliquam Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarum voluntatum atque appetitionum sunt non causae naturales at antecedentes; nam nihil pulvinar mollis nunc. Proin at mi sit amet esset in nostra potestate si res ita se haberet consequat. lorem vulputate venenatis. Donec lacus. Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii alia propensiores sunt propter causas naturales et antece dentes, idciro etiam reshu nostraru quide aut. Haec disserens qua de re agatur et in quo causa consistat non videt. Non Aliquam tempus erat et magna. si alii adt alia propensiores sunt propter causas naturales et rte antecedentes, idciro etiamt non nostrarum. potestate si ita se haberet. Nunc vero fatemur, acut noi consistat hebetesne, vale imbecilline quamque rem res. Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad Nunc quis justo quis lacus suscipit tempus. propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarum voluntatum atque appetitionum sunt non causae. Donec facilisis. Aliquam in arcu. Nunc eget Yours Sincerely, sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, Amy Koh Senior Manager accumsan sed, augue. Curabitur at est. Pellen- tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero. Pet advice | Obedience training | Grooming service | Veterinarian service Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg
  • 17. StationeryEnvelope Lorem ipsum dolor sit amet, consectetur Mutts and Mittens adipiscing elit. Sed aliquam varius eros. Phasel- We are pet lovers too! lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva- mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen- Pet advice | Obedience training | Grooming service | Veterinarian service tesque hendrerit. Aliquam erat volutpat. Fusce Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg porta tempor libero.
  • 18. Four : Applications
  • 19. ApplicationCarrier Bags Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- Mutts and Mittens We are pet lovers too! lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris Fedale Complex Obedience training accumsan, libero vel blandit dapibus, elit tellus Merinda Square Pet advice elementum nisi, nec tempor ante lorem in Eastview Point Grooming service ante. Sed velit nisl, volutpat a, ultricies et, Tinvale Mall Veterinarian service accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva- mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc egetM sapien facilisis justo sollicitudin aliquet. ut ts W e an ar e pe d M Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen- t lo ve rs it t to o! e ns Fe d ale g tesque hendrerit. Aliquam erat volutpat. Fusce trainin ience M er in da Co m pl ex Obed Pet ad vice porta tempor libero. Ea Sq st ua e vie re servic ming Ti w Po Groo nv ale in t n se rvice inaria M all Veter
  • 20. ApplicationStaff Tee Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in Ja cin th a I’M A ante. Sed velit nisl, volutpat a, ultricies et, PET LOVER! accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva- mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Mutts and Mittens Aliquam tempus erat et magna. We are pet lovers too! Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen- tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
  • 21. ApplicationApron Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, Jacintha accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva- mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. I’M A Nunc quis justo quis lacus suscipit tempus. PET LOVER! Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen- tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
  • 22. ApplicationVehicle Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris Mutts and Mittens Tel: +65 68220154 Fax: +65 68366486 accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva- mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. Mutts and Mittens We are pet lovers too! Nunc quis justo quis lacus suscipit tempus. Pet advice | Obedience training | Grooming service | Veterinarian service Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. www.muttsnmittens.sg Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen- tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
  • 23. ApplicationMembership Card i Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- p ts lus quis turpis. Donec nulla risus, bibendum love nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva- Alexandra Marie Tan mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. Terms & Conditions • 10% discount on all Mutts and Mittens items. • Not valid for items on offer or items designated by the company. Nunc quis justo quis lacus suscipit tempus. • Valid only at Mutts and Mittens shops in Singapore. Donec facilisis. Aliquam in arcu. Nunc eget • Cards must be presented prior to any purchase made. • Cards are non-transferable. sapien facilisis justo sollicitudin aliquet. • The discount privilege and conditions may be amended or withdrawn at the sole discretion of the company. Aliquam tortor erat, molestie vel, porta vitae, • If found, please return to: accumsan sed, augue. Curabitur at est. Pellen- Mutts and Mittens Arena Building 469 Bukit Timah Road Singapore 259756 tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero. Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg
  • 24. ApplicationDirect Mailer Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel- lus quis turpis. Donec nulla risus, bibendum IT’S OUR B nec, fermentum a, cursus sed, erat. Mauris IR T HDAY! accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in Bring ante. Sed velit nisl, volutpat a, ultricies et, me to ... accumsan vulputate, pede. Nam est tellus, Blk 351 Ubi Rd 244 #25-206 tincidunt et, mollis sed, aliquet eu, orci. Viva- Singapore 013351 mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna. Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, Things to do accumsan sed, augue. Curabitur at est. Pellen- tesque hendrerit. Aliquam erat volutpat. Fusce Mutts and Mittens porta tempor libero. to enjoy 20% discount off for all items! Mutts and Mittens
  • 25. ApplicationPictogramsVeterinarian Service Pet Grooming AccessoriesDog & Cat Food Toys & Paraphernanalia
  • 26. Five : Typography
  • 27. TypographyMain Corporate FontsFor headings and subheadsAlbertinoABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0 ? ! $ % & () ” ” , .
  • 28. TypographySecondary FontsBody Copy and Administrative ApplicationsMyriad RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .Myriad BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .
  • 29. TypographySecondary FontsBody Copy and Administrative ApplicationsMyriad ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .Myriad Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

×