Typography
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Typography

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  • Older fonts included Old Style, Decorative, Sans, Sans Serif. They were the only ones available in the beginning of DTP
  • Most family members have some physical features that similar to other members of their family

Typography Typography Presentation Transcript

  • Typography
    The art of using text to produce professional looking publications.
  • Wording that can be the same
    Font is also commonly called type or text
    They all mean the same thing
    You can say font face or type face but they mean the same thing
  • Font/Type
    Fonts are categories of text. Common groups of fonts include:
    • Times New Roman
    • Arial
    • Garamond
    • Script
    • Comic
  • Font/Type Families
    Fonts are grouped into families and given a name:
    Arial
    Garamond
    Comic
    Times
  • Within a Font/Type Family there can be many members including:
    • Arial Black
    • Arial Narrow
    • Arial Rounded MT Bold
    • Arial Unicode MS
    It’s like your own Family. We have the Smith family
    Dad- Frank Smith
    Mom- Mary Smith
    Son- Sam Smith
    Each are part of the Smith family but they are all individuals (type style) who have the same last name.
  • Font/Type Style
    • Styles are applied to fonts to change the way they look. Examples of the most common type styles include:
    • Bold
    • Italics
    • Book
    • Round
    • Heavy
  • If you have a type style you have:
    Sam Smith with cowboy appeal
    Mary Smith with Gothic appeal
    Frank Smith with Business appeal
    You can take away their styles but they are still members of the Smith family.
  • Typeface
    A font/type becomes a typeface/ font face once a style has been applied to it. For example;
    Arial Italic
    Times New Roman narrow
    Rockwell Extra Bold
  • Family
    +
    Style
    =Type/Font Face
  • Fonts are used to help create a moodor a feeling in a publication. Fonts can also limit or enhance readability so choose your fonts carefully.
  • Use if you have lots of type you want people to actually read:
    Serif
    Serifs on lowercase letters are slanted
    Oldstyle
    Diagonal stress
    Goudy
    Thick/thin transition in strokes
  • Modern
    Not good choices for extended amounts of body copy
    Thin lines almost disappear, thick lines are prominent
    Effect on the page is called “dazzling”
  • Serif
    Used in children’s books because of clean, straightforward look
    Examples:
    Times New Roman
    Californian
  • Sans Serif
    “sans” (without) in French
    No thick/thin transition
    Same thickness all the way around
    Great for creating eye-catching pages
  • Script
    Like cheesecake- they should be used sparingly so nobody gets sick
  • Decorative
    Easy to identify. If the thought of reading an entire book in that font makes you want to throw up, it falls under decorative.
    Fun, distinctive
    Powerful use is limited
    Often used in headlines
    Juice Chillycooldots
  • Serif or Sans Serif
    Serif
    A typeface with lines on curves extending from the ends of the letters
    A B C a b c
  • Serif or Sans Serif
    Sans Serif
    A typeface that is straight-edged
    A B C a b c
  • a x c
    All About Letters
    x-height
    The height of the body of all lowercase letters such as the letter x in a typeface. All lower case letters are designed to be no taller then the x-height.
    • Baseline
    • An imaginary horizontal line on which the bottom of letters rest.
  • b x h
    Parts of Letters
    Ascender
    The lowercase letter that extend above the x-height – b, d, f, h, and l
  • g x j
    Parts of Letters
    Descender
    The lowercase letters that fall below the baseline – g, j, p, and q
  • A design element in which a letter (usually the first letter of the paragraph) is much larger font and embedded into the surrounding text.
    Drop Caps
  • Character Spacing
    Tracking
    A feature that enables you to adjust the relative space characters for selected text
    Adjusts the space between a group of characters or words (applied to the whole word)
  • Character Spacing
    Kerning
    The process of “fine tuning” spacing by adjusting the space between characters
    Adjusts the space between two characters
  • Leading
    The vertical distant between base heights
    adjusts the space between lines
  • Alignment
    The placement of text or graphics relative to the margins.
    Left
    Right
    Centered
    Justified
  • Units of Measurement
    Pica
    Traditional typographic measurement of 12 points or 1/6 of an inch.
    These letters are 12 points or 1 pica high.
    Spacing is often measured in picas. For instance, in a yearbook spread, all elements should be at least one pica apart.
  • Units of Measurement
    Points
    The basic measurement system used to measure the size of type. There are 72 points to an inch.
    72 point font
  • Reverse Type
    Reverse Type
    White or light colored text that appears against a darker background
    Reverse Type
  • Leaders
    Dots, dashes, or characters that proceed text or a tab setting.
  • Small Caps
    Small caps are lettering that is in all caps, except those letters that would normally be lower case are in small caps.