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Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
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Typography

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  • Older fonts included Old Style, Decorative, Sans, Sans Serif. They were the only ones available in the beginning of DTP
  • Most family members have some physical features that similar to other members of their family
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    • 1. Typography<br />The art of using text to produce professional looking publications.<br />
    • 2. Wording that can be the same<br />Font is also commonly called type or text<br />They all mean the same thing<br />You can say font face or type face but they mean the same thing<br />
    • 3. Font/Type<br />Fonts are categories of text. Common groups of fonts include:<br /><ul><li>Times New Roman
    • 4. Arial
    • 5. Garamond
    • 6. Script
    • 7. Comic</li></li></ul><li>Font/Type Families<br />Fonts are grouped into families and given a name:<br />Arial<br />Garamond<br />Comic<br />Times<br />
    • 8. Within a Font/Type Family there can be many members including:<br /><ul><li>Arial Black
    • 9. Arial Narrow
    • 10. Arial Rounded MT Bold
    • 11. Arial Unicode MS</li></ul>It’s like your own Family. We have the Smith family<br />Dad- Frank Smith<br />Mom- Mary Smith<br />Son- Sam Smith<br />Each are part of the Smith family but they are all individuals (type style) who have the same last name.<br />
    • 12. Font/Type Style<br /><ul><li>Styles are applied to fonts to change the way they look. Examples of the most common type styles include:
    • 13. Bold
    • 14. Italics
    • 15. Book
    • 16. Round
    • 17. Heavy</li></li></ul><li>If you have a type style you have:<br />Sam Smith with cowboy appeal <br />Mary Smith with Gothic appeal<br />Frank Smith with Business appeal<br />You can take away their styles but they are still members of the Smith family.<br />
    • 18. Typeface<br />A font/type becomes a typeface/ font face once a style has been applied to it. For example;<br />Arial Italic<br />Times New Roman narrow<br />Rockwell Extra Bold<br />
    • 19. Family<br />+<br />Style <br />=Type/Font Face<br />
    • 20. Fonts are used to help create a moodor a feeling in a publication. Fonts can also limit or enhance readability so choose your fonts carefully.<br />
    • 21. Use if you have lots of type you want people to actually read:<br />Serif<br />Serifs on lowercase letters are slanted<br />Oldstyle<br />Diagonal stress<br />Goudy<br />Thick/thin transition in strokes<br />
    • 22. Modern<br />Not good choices for extended amounts of body copy<br />Thin lines almost disappear, thick lines are prominent<br />Effect on the page is called “dazzling”<br />
    • 23. Serif<br />Used in children’s books because of clean, straightforward look<br />Examples:<br />Times New Roman<br />Californian<br />
    • 24. Sans Serif<br />“sans” (without) in French<br />No thick/thin transition <br />Same thickness all the way around<br />Great for creating eye-catching pages<br />
    • 25. Script<br />Like cheesecake- they should be used sparingly so nobody gets sick<br />
    • 26. Decorative<br />Easy to identify. If the thought of reading an entire book in that font makes you want to throw up, it falls under decorative.<br />Fun, distinctive<br />Powerful use is limited<br />Often used in headlines<br />Juice Chillycooldots<br />
    • 27. Serif or Sans Serif<br />Serif<br />A typeface with lines on curves extending from the ends of the letters<br />A B C a b c<br />
    • 28. Serif or Sans Serif<br />Sans Serif<br />A typeface that is straight-edged<br />A B C a b c<br />
    • 29. a x c<br />All About Letters<br />x-height<br />The height of the body of all lowercase letters such as the letter x in a typeface. All lower case letters are designed to be no taller then the x-height.<br /><ul><li>Baseline
    • 30. An imaginary horizontal line on which the bottom of letters rest.</li></li></ul><li>b x h<br />Parts of Letters<br />Ascender<br />The lowercase letter that extend above the x-height – b, d, f, h, and l<br />
    • 31. g x j<br />Parts of Letters<br />Descender<br />The lowercase letters that fall below the baseline – g, j, p, and q<br />
    • 32.
    • 33. A design element in which a letter (usually the first letter of the paragraph) is much larger font and embedded into the surrounding text.<br />Drop Caps<br />
    • 34. Character Spacing<br />Tracking <br />A feature that enables you to adjust the relative space characters for selected text<br />Adjusts the space between a group of characters or words (applied to the whole word)<br />
    • 35. Character Spacing<br />Kerning<br />The process of “fine tuning” spacing by adjusting the space between characters<br />Adjusts the space between two characters<br />
    • 36. Leading<br />The vertical distant between base heights<br />adjusts the space between lines <br />
    • 37. Alignment<br />The placement of text or graphics relative to the margins.<br />Left<br />Right<br />Centered<br />Justified<br />
    • 38. Units of Measurement<br />Pica<br />Traditional typographic measurement of 12 points or 1/6 of an inch. <br />These letters are 12 points or 1 pica high. <br />Spacing is often measured in picas. For instance, in a yearbook spread, all elements should be at least one pica apart. <br />
    • 39. Units of Measurement<br />Points<br />The basic measurement system used to measure the size of type. There are 72 points to an inch.<br />72 point font<br />
    • 40. Reverse Type<br />Reverse Type<br />White or light colored text that appears against a darker background<br />Reverse Type<br />
    • 41. Leaders<br />Dots, dashes, or characters that proceed text or a tab setting.<br />
    • 42. Small Caps<br />Small caps are lettering that is in all caps, except those letters that would normally be lower case are in small caps.<br />

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