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Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
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Typography

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  • Older fonts included Old Style, Decorative, Sans, Sans Serif. They were the only ones available in the beginning of DTP
  • Most family members have some physical features that similar to other members of their family
  • Transcript

    • 1. Typography
      The art of using text to produce professional looking publications.
    • 2. Wording that can be the same
      Font is also commonly called type or text
      They all mean the same thing
      You can say font face or type face but they mean the same thing
    • 3. Font/Type
      Fonts are categories of text. Common groups of fonts include:
    • Font/Type Families
      Fonts are grouped into families and given a name:
      Arial
      Garamond
      Comic
      Times
    • 8. Within a Font/Type Family there can be many members including:
      • Arial Black
      • 9. Arial Narrow
      • 10. Arial Rounded MT Bold
      • 11. Arial Unicode MS
      It’s like your own Family. We have the Smith family
      Dad- Frank Smith
      Mom- Mary Smith
      Son- Sam Smith
      Each are part of the Smith family but they are all individuals (type style) who have the same last name.
    • 12. Font/Type Style
      • Styles are applied to fonts to change the way they look. Examples of the most common type styles include:
      • 13. Bold
      • 14. Italics
      • 15. Book
      • 16. Round
      • 17. Heavy
    • If you have a type style you have:
      Sam Smith with cowboy appeal
      Mary Smith with Gothic appeal
      Frank Smith with Business appeal
      You can take away their styles but they are still members of the Smith family.
    • 18. Typeface
      A font/type becomes a typeface/ font face once a style has been applied to it. For example;
      Arial Italic
      Times New Roman narrow
      Rockwell Extra Bold
    • 19. Family
      +
      Style
      =Type/Font Face
    • 20. Fonts are used to help create a moodor a feeling in a publication. Fonts can also limit or enhance readability so choose your fonts carefully.
    • 21. Use if you have lots of type you want people to actually read:
      Serif
      Serifs on lowercase letters are slanted
      Oldstyle
      Diagonal stress
      Goudy
      Thick/thin transition in strokes
    • 22. Modern
      Not good choices for extended amounts of body copy
      Thin lines almost disappear, thick lines are prominent
      Effect on the page is called “dazzling”
    • 23. Serif
      Used in children’s books because of clean, straightforward look
      Examples:
      Times New Roman
      Californian
    • 24. Sans Serif
      “sans” (without) in French
      No thick/thin transition
      Same thickness all the way around
      Great for creating eye-catching pages
    • 25. Script
      Like cheesecake- they should be used sparingly so nobody gets sick
    • 26. Decorative
      Easy to identify. If the thought of reading an entire book in that font makes you want to throw up, it falls under decorative.
      Fun, distinctive
      Powerful use is limited
      Often used in headlines
      Juice Chillycooldots
    • 27. Serif or Sans Serif
      Serif
      A typeface with lines on curves extending from the ends of the letters
      A B C a b c
    • 28. Serif or Sans Serif
      Sans Serif
      A typeface that is straight-edged
      A B C a b c
    • 29. a x c
      All About Letters
      x-height
      The height of the body of all lowercase letters such as the letter x in a typeface. All lower case letters are designed to be no taller then the x-height.
      • Baseline
      • 30. An imaginary horizontal line on which the bottom of letters rest.
    • b x h
      Parts of Letters
      Ascender
      The lowercase letter that extend above the x-height – b, d, f, h, and l
    • 31. g x j
      Parts of Letters
      Descender
      The lowercase letters that fall below the baseline – g, j, p, and q
    • 32.
    • 33. A design element in which a letter (usually the first letter of the paragraph) is much larger font and embedded into the surrounding text.
      Drop Caps
    • 34. Character Spacing
      Tracking
      A feature that enables you to adjust the relative space characters for selected text
      Adjusts the space between a group of characters or words (applied to the whole word)
    • 35. Character Spacing
      Kerning
      The process of “fine tuning” spacing by adjusting the space between characters
      Adjusts the space between two characters
    • 36. Leading
      The vertical distant between base heights
      adjusts the space between lines
    • 37. Alignment
      The placement of text or graphics relative to the margins.
      Left
      Right
      Centered
      Justified
    • 38. Units of Measurement
      Pica
      Traditional typographic measurement of 12 points or 1/6 of an inch.
      These letters are 12 points or 1 pica high.
      Spacing is often measured in picas. For instance, in a yearbook spread, all elements should be at least one pica apart.
    • 39. Units of Measurement
      Points
      The basic measurement system used to measure the size of type. There are 72 points to an inch.
      72 point font
    • 40. Reverse Type
      Reverse Type
      White or light colored text that appears against a darker background
      Reverse Type
    • 41. Leaders
      Dots, dashes, or characters that proceed text or a tab setting.
    • 42. Small Caps
      Small caps are lettering that is in all caps, except those letters that would normally be lower case are in small caps.

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