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Typography<br />The art of using text to produce professional looking publications.<br />
Wording that can be the same<br />Font is also commonly called type or text<br />They all mean the same thing<br />You can...
Font/Type<br />Fonts are categories of text. Common groups of fonts include:<br /><ul><li>Times New Roman
Arial
Garamond
Script
Comic</li></li></ul><li>Font/Type Families<br />Fonts are grouped into families and given a name:<br />Arial<br />Garamond...
Within a Font/Type Family there can be many members including:<br /><ul><li>Arial Black
Arial Narrow
Arial Rounded MT Bold
Arial Unicode MS</li></ul>It’s like your own Family. We have the Smith family<br />Dad- Frank Smith<br />Mom- Mary Smith<b...
Font/Type Style<br /><ul><li>Styles are applied to fonts to change the way they look.  Examples of the most common type st...
Bold
Italics
Book
Round
Heavy</li></li></ul><li>If you have a type style you have:<br />Sam Smith with cowboy appeal <br />Mary Smith with Gothic ...
Typeface<br />A font/type becomes a typeface/ font face once a style has been applied to it.  For example;<br />Arial Ital...
Family<br />+<br />Style <br />=Type/Font Face<br />
Fonts are used to help create a moodor a feeling in a publication.  Fonts can also limit or enhance readability so choose ...
Use if you have lots of type you want people to actually read:<br />Serif<br />Serifs on lowercase letters are slanted<br ...
  Modern<br />Not good choices for extended amounts of body copy<br />Thin lines almost disappear, thick lines are promine...
Serif<br />Used in children’s books because of clean, straightforward look<br />Examples:<br />Times New Roman<br />Califo...
Sans Serif<br />“sans” (without) in French<br />No thick/thin transition <br />Same thickness all the way around<br />Grea...
Script<br />Like cheesecake- they should be used sparingly so nobody gets sick<br />
Decorative<br />Easy to identify.  If the thought of reading an entire book in that font makes you want to throw up, it fa...
Serif or Sans Serif<br />Serif<br />A typeface with lines on curves extending from the ends of the letters<br />A B C a b ...
Serif or Sans Serif<br />Sans Serif<br />A typeface that is straight-edged<br />A B C a b c<br />
a x c<br />All About Letters<br />x-height<br />The height of the body of all lowercase letters such as the letter x in a ...
An imaginary horizontal line on which the bottom of letters rest.</li></li></ul><li>b x h<br />Parts of Letters<br />Ascen...
g x j<br />Parts of Letters<br />Descender<br />The lowercase letters that fall below the baseline – g, j, p, and q<br />
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Typography

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  • Older fonts included Old Style, Decorative, Sans, Sans Serif. They were the only ones available in the beginning of DTP
  • Most family members have some physical features that similar to other members of their family
  • Transcript of "Typography"

    1. 1. Typography<br />The art of using text to produce professional looking publications.<br />
    2. 2. Wording that can be the same<br />Font is also commonly called type or text<br />They all mean the same thing<br />You can say font face or type face but they mean the same thing<br />
    3. 3. Font/Type<br />Fonts are categories of text. Common groups of fonts include:<br /><ul><li>Times New Roman
    4. 4. Arial
    5. 5. Garamond
    6. 6. Script
    7. 7. Comic</li></li></ul><li>Font/Type Families<br />Fonts are grouped into families and given a name:<br />Arial<br />Garamond<br />Comic<br />Times<br />
    8. 8. Within a Font/Type Family there can be many members including:<br /><ul><li>Arial Black
    9. 9. Arial Narrow
    10. 10. Arial Rounded MT Bold
    11. 11. Arial Unicode MS</li></ul>It’s like your own Family. We have the Smith family<br />Dad- Frank Smith<br />Mom- Mary Smith<br />Son- Sam Smith<br />Each are part of the Smith family but they are all individuals (type style) who have the same last name.<br />
    12. 12. Font/Type Style<br /><ul><li>Styles are applied to fonts to change the way they look. Examples of the most common type styles include:
    13. 13. Bold
    14. 14. Italics
    15. 15. Book
    16. 16. Round
    17. 17. Heavy</li></li></ul><li>If you have a type style you have:<br />Sam Smith with cowboy appeal <br />Mary Smith with Gothic appeal<br />Frank Smith with Business appeal<br />You can take away their styles but they are still members of the Smith family.<br />
    18. 18. Typeface<br />A font/type becomes a typeface/ font face once a style has been applied to it. For example;<br />Arial Italic<br />Times New Roman narrow<br />Rockwell Extra Bold<br />
    19. 19. Family<br />+<br />Style <br />=Type/Font Face<br />
    20. 20. Fonts are used to help create a moodor a feeling in a publication. Fonts can also limit or enhance readability so choose your fonts carefully.<br />
    21. 21. Use if you have lots of type you want people to actually read:<br />Serif<br />Serifs on lowercase letters are slanted<br />Oldstyle<br />Diagonal stress<br />Goudy<br />Thick/thin transition in strokes<br />
    22. 22. Modern<br />Not good choices for extended amounts of body copy<br />Thin lines almost disappear, thick lines are prominent<br />Effect on the page is called “dazzling”<br />
    23. 23. Serif<br />Used in children’s books because of clean, straightforward look<br />Examples:<br />Times New Roman<br />Californian<br />
    24. 24. Sans Serif<br />“sans” (without) in French<br />No thick/thin transition <br />Same thickness all the way around<br />Great for creating eye-catching pages<br />
    25. 25. Script<br />Like cheesecake- they should be used sparingly so nobody gets sick<br />
    26. 26. Decorative<br />Easy to identify. If the thought of reading an entire book in that font makes you want to throw up, it falls under decorative.<br />Fun, distinctive<br />Powerful use is limited<br />Often used in headlines<br />Juice Chillycooldots<br />
    27. 27. Serif or Sans Serif<br />Serif<br />A typeface with lines on curves extending from the ends of the letters<br />A B C a b c<br />
    28. 28. Serif or Sans Serif<br />Sans Serif<br />A typeface that is straight-edged<br />A B C a b c<br />
    29. 29. a x c<br />All About Letters<br />x-height<br />The height of the body of all lowercase letters such as the letter x in a typeface. All lower case letters are designed to be no taller then the x-height.<br /><ul><li>Baseline
    30. 30. An imaginary horizontal line on which the bottom of letters rest.</li></li></ul><li>b x h<br />Parts of Letters<br />Ascender<br />The lowercase letter that extend above the x-height – b, d, f, h, and l<br />
    31. 31. g x j<br />Parts of Letters<br />Descender<br />The lowercase letters that fall below the baseline – g, j, p, and q<br />
    32. 32.
    33. 33. A design element in which a letter (usually the first letter of the paragraph) is much larger font and embedded into the surrounding text.<br />Drop Caps<br />
    34. 34. Character Spacing<br />Tracking <br />A feature that enables you to adjust the relative space characters for selected text<br />Adjusts the space between a group of characters or words (applied to the whole word)<br />
    35. 35. Character Spacing<br />Kerning<br />The process of “fine tuning” spacing by adjusting the space between characters<br />Adjusts the space between two characters<br />
    36. 36. Leading<br />The vertical distant between base heights<br />adjusts the space between lines <br />
    37. 37. Alignment<br />The placement of text or graphics relative to the margins.<br />Left<br />Right<br />Centered<br />Justified<br />
    38. 38. Units of Measurement<br />Pica<br />Traditional typographic measurement of 12 points or 1/6 of an inch. <br />These letters are 12 points or 1 pica high. <br />Spacing is often measured in picas. For instance, in a yearbook spread, all elements should be at least one pica apart. <br />
    39. 39. Units of Measurement<br />Points<br />The basic measurement system used to measure the size of type. There are 72 points to an inch.<br />72 point font<br />
    40. 40. Reverse Type<br />Reverse Type<br />White or light colored text that appears against a darker background<br />Reverse Type<br />
    41. 41. Leaders<br />Dots, dashes, or characters that proceed text or a tab setting.<br />
    42. 42. Small Caps<br />Small caps are lettering that is in all caps, except those letters that would normally be lower case are in small caps.<br />
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