Jojo project and Social Media

1,257 views
1,188 views

Published on

The power of Social Media for a young and innovative shoe brand: Jojo Project

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,257
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • JOJO at Vlerick Entrepreneurship Event
  • Jojo project and Social Media

    1. 1. The power of social media for a new & young brand: JOJO PROJECT …
    2. 2. On the menu: JOJO’s birth Who is JOJO ? The power of Social Media What’s Next Take away
    3. 3. 1. JOJO’S BIRTH
    4. 4. <ul><li>Team </li></ul><ul><li>Trip </li></ul><ul><li>Meeting </li></ul><ul><li>First development </li></ul><ul><li>Concept </li></ul><ul><li>IDEA </li></ul><ul><li>Create & distribute a product that carries with it a positive action for the environment </li></ul>1) JOJO’s birth
    5. 5. 2. WHO IS JOJO ?
    6. 6. <ul><li>Video - </li></ul>2) Who is JOJO?
    7. 7. <ul><li>Concept </li></ul>2) Who is JOJO?
    8. 8. <ul><li>Choose </li></ul>2) Who is JOJO? ? ?
    9. 9. <ul><li>Act </li></ul>2) Who is JOJO?
    10. 10. <ul><li>Check – www.jojoproject.com </li></ul>2) Who is JOJO? Planted trees In Niger People with 1 year of clean water
    11. 11. 3. THE POWER OF SOCIAL MEDIA
    12. 12. <ul><li>How can we make ourselves known with a marketing & communication budget close to zero? </li></ul>3) The power of Social Media
    13. 13. <ul><li>Limited budget for: Website + Online Shop </li></ul><ul><li>3 strategic fields of action </li></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul><ul><ul><ul><li>P.R./Press Relations </li></ul></ul></ul><ul><ul><ul><li>Events/pop-up stores: Launching event, Collaboration/Taschen, Winter Sale (small budget, sponsors etc.) </li></ul></ul></ul>3) The power of Social Media
    14. 14. Our action plan for Social Media 3) The power of Social Media
    15. 15. <ul><ul><ul><li>Step 1 : Raise interest </li></ul></ul></ul><ul><ul><ul><ul><li>http://jojoproject.tumblr.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Road book from conception to production via our blog. </li></ul></ul></ul></ul><ul><ul><ul><li>Step 2 : Create our fan base </li></ul></ul></ul><ul><ul><ul><ul><li>http://facebook.com/jojoproject </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Launch of our Facebook fanpage & video </li></ul></ul></ul></ul><ul><ul><ul><li>Step 3 : Product launch </li></ul></ul></ul><ul><ul><ul><ul><li>http://www.jojoproject.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Website, e-shop + Jojo sold in 4 point of sales </li></ul></ul></ul></ul><ul><ul><ul><li>Step 4 : Manage + Keep our community growing & moving </li></ul></ul></ul><ul><ul><ul><li> Jojo’s ORM, Updates, Press review,… </li></ul></ul></ul>3) The power of Social Media
    16. 16. 3) The power of Social Media <ul><ul><ul><li>Step 1 : Raise interest </li></ul></ul></ul><ul><ul><ul><ul><li>Blog – Daily posts about 2 young guys building their project </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Teasing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create « followers »: brand loyalty, brand recognition,... </li></ul></ul></ul></ul>
    17. 17. 3) The power of Social Media <ul><ul><ul><li>Step 1 : Raise interest </li></ul></ul></ul><ul><ul><ul><ul><li>Offer “breaking news&quot; to followers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Understood power of social media </li></ul></ul></ul></ul>
    18. 18. 3) The power of Social Media <ul><ul><ul><li>Step 2 : Create our fan base </li></ul></ul></ul><ul><ul><ul><ul><li>FB = what you do with it – Good Balance needed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mat, Chris & more </li></ul></ul></ul></ul>
    19. 19. 3) The power of Social Media <ul><ul><ul><li>Step 2 : Create our fan base </li></ul></ul></ul><ul><ul><ul><ul><li>Around a friendly & human image </li></ul></ul></ul></ul>
    20. 20. 3) The power of Social Media <ul><ul><ul><li>Step 2 : Create our fan base </li></ul></ul></ul><ul><ul><ul><ul><li>Where ecological projects play an important role </li></ul></ul></ul></ul>
    21. 21. 3) The power of Social Media <ul><ul><ul><li>Step 3 : Product launch </li></ul></ul></ul>
    22. 22. 3) The power of Social Media <ul><ul><ul><li>Step 3 : Product launch </li></ul></ul></ul><ul><ul><ul><ul><li>Spread the info on every tools: FB, TW, Blog, etc… </li></ul></ul></ul></ul>
    23. 23. 3) The power of Social Media <ul><ul><ul><li>Step 4: “Move” the community </li></ul></ul></ul><ul><ul><ul><ul><li>Marketing actions </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ Fêtes des paires”, world cup, etc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Participation in events </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Car-free sunday, etc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Other actions: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Personal deliveries, reply to all </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>comments, Post-its,… </li></ul></ul></ul></ul></ul>
    24. 24. 3) The power of Social Media <ul><ul><ul><li>Step 4: “Move” the community </li></ul></ul></ul><ul><ul><ul><ul><li>Cultivate a human image </li></ul></ul></ul></ul>
    25. 25. Facts & Figures (Community, press, social network and sales) 3) The power of Social Media
    26. 26. 3) The power of Social Media <ul><ul><ul><li>Results: The community takes over naturally </li></ul></ul></ul>
    27. 27. 3) The power of Social Media <ul><ul><ul><li>Results: The community takes over naturally </li></ul></ul></ul><ul><ul><ul><ul><li>INSERT VIDEO (Lima + Fan de tes Jojos) </li></ul></ul></ul></ul>
    28. 28. 3) The power of Social Media <ul><ul><ul><li>Result: Press coverage </li></ul></ul></ul>
    29. 29. 3) The power of Social Media <ul><ul><ul><li>Result: Web coverage </li></ul></ul></ul>
    30. 30. 3) The power of Social Media
    31. 31. 3) The power of Social Media <ul><ul><ul><li>Sales result </li></ul></ul></ul><ul><ul><ul><ul><li>Total </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1.200+ pairs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Internet </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>250+ pairs </li></ul></ul></ul></ul></ul>
    32. 32. Tools (Statistics, ORM , etc.) 3) The power of Social Media
    33. 33. 3) The power of Social Media <ul><ul><ul><li>Tool 1: Statistics – Google Analytics </li></ul></ul></ul>
    34. 34. 3) The power of Social Media <ul><ul><ul><li>Tool 2: Statistics – Youtube </li></ul></ul></ul>
    35. 35. 3) The power of Social Media <ul><ul><ul><li>Tool 2: Audience attention – Youtube </li></ul></ul></ul>
    36. 36. 3) The power of Social Media <ul><ul><ul><li>Tool 3: Community – Demographic (Facebook) </li></ul></ul></ul>
    37. 37. 3) The power of Social Media <ul><ul><ul><li>Tool 3: Community – Activity (Facebook) </li></ul></ul></ul>
    38. 38. 3) The power of Social Media <ul><ul><ul><li>Tool 4: ORM (Google) </li></ul></ul></ul>
    39. 39. 3) The power of Social Media <ul><ul><ul><li>Tool 5: Sales Tracking </li></ul></ul></ul>
    40. 40. 4. WHAT’S NEXT ?
    41. 41. <ul><ul><ul><li>Increase our retail network in Belgium </li></ul></ul></ul><ul><ul><ul><li>International distribution </li></ul></ul></ul><ul><ul><ul><ul><li>France, Germany, Luxembourg & Switzerland </li></ul></ul></ul></ul><ul><ul><ul><li>Increase our product range </li></ul></ul></ul><ul><ul><ul><ul><li>Winter model, new colours, new materials </li></ul></ul></ul></ul><ul><ul><ul><li>Looking to support new projects (environmental & social) </li></ul></ul></ul>4) What’s next
    42. 42. 5. TAKE AWAY
    43. 43. <ul><ul><ul><li>Having a good & reliable producer is the most important thing </li></ul></ul></ul><ul><ul><ul><li>Product is everything </li></ul></ul></ul><ul><ul><ul><li>Team: Friend Vs Business partner </li></ul></ul></ul><ul><ul><ul><li>Power of social media – Be what you want for free </li></ul></ul></ul><ul><ul><ul><li>Good to underestimate all the difficulties that you will face </li></ul></ul></ul><ul><ul><ul><li>Entrepreneurship is so exciting – enjoy the journey </li></ul></ul></ul>5) Take away
    44. 44. <ul><ul><ul><li>For our fanbase: </li></ul></ul></ul><ul><ul><ul><li>www.facebook.com/jojoproject </li></ul></ul></ul><ul><ul><ul><li>@jojoproject </li></ul></ul></ul><ul><ul><ul><li>Pass the word. </li></ul></ul></ul>We need you Thank you.

    ×