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The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
The Hashtag Sessions
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The Hashtag Sessions

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Discover why hashtags have become an effective way to not only organize and discover content, but to increase your organization's visibility, reach and brand awareness. Learn how hashtags help web …

Discover why hashtags have become an effective way to not only organize and discover content, but to increase your organization's visibility, reach and brand awareness. Learn how hashtags help web users search, track and participate in conversations about your brand.
This session will cover:
The evolution of the # symbol
What a hashtag is
Where and how can a hashtag be used
How to search for a hashtag
This session is geared for beginners who want to learn about hashtags and how they can be integrated to their social media strategies.

Published in: Social Media, Technology, Business
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Transcript

  • 1. Joelyn J. Bush @jojobu January 23, 2014 www.emarketinglearningcenter.org #TwitterTraining #Erie
  • 2. 1. Evolution and History 2. Definition/What are they? 3. Where can you find them? 4. How can you use them? 5. How do you search for them? 6. Building a Hashtag. 7. Best Practices #TwitterTraining #Erie
  • 3. #TwitterTraining #Erie “When did the pound sign become a hashtag?”
  • 4. #TwitterTraining #Erie # = Easy Keyboard Character 2007
  • 5. #TwitterTraining #Erie
  • 6. #ErieTwitterTraining
  • 7. #TwitterTraining #Erie 2013
  • 8. • Twitter: The # symbol… used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. • Other: o A hashtag is a word or an unspaced phrase prefixed with the hash symbol. It is a form of metadata tag. (Wikipedia) o A word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. (Google) #TwitterTraining #Erie
  • 9. Keywords or Unspaced Phrases! All you need to do is place the pound sign, #, in front of the keyword or keyword phrase, uninterrupted by spaces or punctuation, and you've got yourself a hashtag. #TwitterTraining #Erie
  • 10. #TwitterTraining #Erie Simply put, hashtags are used as a way to connect or group messages on social networks. Hashtagged content, including photos, statuses, videos or tweets, is pulled together into streams, so that people, businesses, events and other organizations have the opportunity to search, share and communicate about a particular topic. Source: OnSharp.com
  • 11. • Your content WANTS to be found. • Your content NEEDS to be found. #TwitterTraining #Erie
  • 12. • Twitter • Facebook • Instagram, Pinterest, LinkedIn, Vine, Google+, YouTube, Tumblr, Kickstarter, Flickr, etc., etc., etc. • Print Collateral, Press Releases… • OFFLINE, EVERYWHERE IN YOUR MARKETING/PR #TwitterTraining #Erie
  • 13. Hashtags can be POWERFUL when promoting content for your business. Whether you’re sharing a new blog post or attending a conference, incorporating a hashtag increases the odds of your message being found by the right audience(s).
  • 14. 1. Conversation/topic: making it easier to find those with similar interests. #TwitterTraining #Erie
  • 15. 2. Live events – encourages participation. #TwitterTraining #Erie
  • 16. 3. Witty comment: usually at the end of a tweet. #TwitterTraining #Erie
  • 17. 4. Abuse: too many hashtags – #TwitterTraining #Erie Source: VieoDesign.com
  • 18. • Create a hashtag routine o #ThrowbackThursday o #FanFriday o #FollowFriday (2009) o Event Related: #Sochi2014
  • 19. • Within platforms • Hashtags.org • Tag Board #ErieTwitterTraining
  • 20. • Ask yourself why you want to use a hashtag. (Hint hint: Increase your brand engagement) • Make it memorable • Acronyms are okay! (#SXSW, #FLOTUS) • Integrate it! Add value to the conversation that’s already happening. • Long-term strategy helps! #ErieTwitterTraining
  • 21. • What uses are you seeing? • 3 Simple Rules • Short, Concise and Clear • Create it - Identifiable, Conversation Starter, Memorable #ErieTwitterTraining
  • 22. Use them for research. #ErieTwitterTraining
  • 23. Start Sharing Information. Interact with others who are using the same hashtags as you. Topical area, Industry specific, etc. #ErieTwitterTraining
  • 24. Answer Questions. Many people use social media to ask brands, organizations and people questions. Monitor your brand related hashtags and answer questions more efficiently. #ErieTwitterTraining
  • 25. Promote! Think about all of the places you saw #AJO. Other brands offline? #ErieTwitterTraining
  • 26. 1.Lack of consistency. USE THEM! 2.Too many words. #Thisishashtagabuse 3.Irrelevant hashtags. #No #One #Best 4.Lack of promotion. 5.Carelessness. Look at what’s already out there! #ErieTwitterTraining
  • 27. • Did you use #Erie #TwitterTraining already? • Trade Shows, Events, Conferences #ErieTwitterTraining
  • 28. joelynbush@gmail.com @jojobu #TwitterTraining #Erie

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