Market Plan


Published on

Published in: Design, Business, Real Estate
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Mr. ___ and Mrs. _____ I want to thank you for the appointment to meet with you today. It is truly an honor to have this opportunity to earn your business today and to get started working together! NOTE: Always call them by their formal names until they give you permission to do otherwise.
  • Before we get too far along, I want to share with you the agenda I use in consultation meetings with sellers. I have found this agenda to be highly effective in really answering all the client’s questions and concerns with regards to selling your home. What I would like to do, with your permission, is explain the agenda and get your approval…. Alright? First, I want to start with the most important part, which is to clearly understand your goals, objectives, and expectations. I want to know what you expect from me as the one who will represent you in the sale of your home. My goal is to provide outstanding service and to do that, I need to know what that means to you. Is that ok if we start with what’s important to you? Once I understand what’s important to you, I want to know from your view what’s important about your home. What do you feel are the best selling features and benefits? You are the ones that have experienced the home and I want your insight? Once I understand you and your home we can talk about the strategy to sell your home. We are going to first talk about our local company CENTURY 21 _______________. Then I will share some of my credentials with you since I will be working the most closely with you. Since CENTURY 21 is what makes us more effective than any other company in today’s real estate market, we will then share with you the power it can bring to you in the sale of your home. CENTURY 21, my company and I all work together to get the job done for you. You see, you aren’t just hiring one individual but you are hiring an entire team.  When we conclude our discussions on CENTURY 21 services, benefits and my services and benefits, you will know why you should hire us to represent you in the sale of your home. Does that sound fair?  We will then move on to discussing the current state of the marketplace. I will reveal to you the true facts of the marketplace so you can make an informed decision. We will determine the value of your home based on today’s market conditions. Then we’ll evaluate and compare pricing strategies. There are a number of different strategies to employ. The goal is to price using the correct strategy based on your goals and desires. We will then select an initial list price for the sale of your home. Once we have done those items on the agenda I will explain the next steps to take to insure a successful sale. We then can start working together to accomplish the goals and dreams that you desire. I have found this agenda order to be highly effective in covering all the issues for my clients…again…with your approval I would like to follow this agenda order. Do you have any questions for me? Great, then let’s get started. Because my desire is to create lifelong client relationships that are enduring, I am going to spend more time here on the front end to ensure I truly under promise and over deliver in service. To do that, I must know your goals, dreams, objectives, and expectations. I will spend as little or as much time as you need so I totally understand your expectations. To do that, I will need to ask you a few questions. 
  • Additional questions:Where are you moving? Tell me about your last home sale experience?When did you sell your last home? So what you are saying is, if I provide you _?___ and _?___ and __?__we would have a solid basis for doing business together? (You will fill in the blanks with the answers they give you on the last bullet point of the slide. This allows you to focus on what is important to them and it is actually a trial-closing and will help you determine how much detail you will need to cover in your presentation. In the event they do not give you much response to the question, you might try something like….”So. Mr. and Mrs. _________ , If I show you how we can get the job done for you with the least amount of inconvenience, within the time frame you need, and at the best possible price, would there be anything that would keep us from getting started tonight? NOTE: Use the term best possible price – not highest. Highest would be if they didn’t have a specific time frame and it wasn’t contingent on market conditions, etc. BEST possible price means based on the current circumstances)Mr. ______ and Mrs.________ thank you for helping me understand your situation. It will help me provide you with the best service because I know what you want.
  • Agents should customize this page with their personal detailsYou don’t want this to be overwhelming, but consider adding things like you average LP:SP ratios, or % Listings that sell and % transaction that close is your numbers are better than the average for your market. The market information can usually be obtained from your MLS
  • Agent should enter their own accomplishments and other important and relevant personal details here.Obviously, you can see that I am excited and proud to be an agent for CENTURY 21® AllPoints Realty. It shows, doesn’t it? I truly believe the features, services and benefits that I have outlined are the best in the real estate industry. Do you have any questions or concerns about CENTURY 21 or my ability to get your home sold? NOTE: This is what we call a “trial closing”. You can use this anytime you feel the Seller may be ready to get started – usually after you have explained a valuable tool. You might want to try this after you have explained the CENTURY 21 services if you are not confident this early in the presentation.Are you as convinced as I am that I should represent you in the sale of your home?  I would be delighted to help you accomplish your goals, would you like to get started doing that? (If the sellers show concern over the market value of their home:Provided that we agree on both the value of your home and pricing strategy, will you be ready to proceed forward with me at that time?)
  • The second part of doing an exceptional job for sellers is to gain maximum exposure. By knowing the home and highlighting the homes valuable features and benefits, Coupled with the extensive marketing we do at CENTURY 21 we can increase the buyer inquires, showings, and sales. I want to talk about your home as well. Let me ask you about your home… What caused you to buy this home over all others when you were a buyer?What are some of the features about the home that you have enjoyed?Is there anything a typical buyer or even a typical REALTOR® might miss when walking through your home?Are there any other features or benefits you feel I should highlight in marketing your property that we haven’t talked about?
  •  Agents should feel free to insert photo of subject property here if available. We recommend that the agent insert a photo of the subject property or one comparable to the houses in that neighborhood)CENTURY 21® as a company, is truly the Gold Standard when it comes to real estate companies. We have a large number of tools, systems, and services that are unique and proprietary to CENTURY 21.  Many of these tools, systems, and services are designed specifically for sellers to increase the exposure of their home, to increase showings, which leads to a higher sales price for you, the seller.
  • One of the most important words for a seller in today’s real estate market is exposure. Nobody does that better than CENTURY 21. With a global network of real estate professionals in over 70 countries, your exposure is the widest in the industry. This wide exposure leads to higher probability of selling your home in today’s challenging market when you work with me. We truly give you the edge in today’s marketplace. Names____ and ____ ,for many agents and companies this marketplace has really been tough. Any market change can be a challenge, the difference is whether the company seen it before? At CENTURY 21, because of our longevity as an international brand for over 40 years, we have seen this marketplace before. We know the moves to make so we’ll get your home sold faster and for more dollars in your pocket. We have the longevity to navigate you through this marketplace.
  • Buyers in today’s market are more cautious than ever before. They are concerned, apprehensive, and taking longer to act. According to the National Association of REALTORS in 2001 the average buyer took 7 weeks to buy, last year they took 14 weeks…double the amount of time. With all that caution and concern a buyer is attracted to a name they recognize and trust. In an independent study, CENTURY 21® was determined to be the most recognized name in real estate. In a challenging market, consumers move to trusted, established brands and CENTURY 21 is that brand.
  • Having a brand where buyers come to you is a huge advantage for a seller. My commitment is to find a buyer for your home. We won’t be just waiting around. I am going to take action!
  • Because of the internet’s reach attracting buyers for your home, an effective marketing strategy starts with the internet.  More than 90% of home buyers use the internet to search for a new home. In every age demographic except the 65+, the first step a buyer takes is to start looking for homes on the internet. The internet will play a vital role in the sale of your home.  We at CENTURY 21® have a multi layer approach to internet marketing to generate leads, create showings, and the sales of your home. Your home will be positioned out in front, where buyers are looking. My first job is to get your home noticed. I do that by getting your strategic placement on Homefinder, Zillow, Yahoo Real Estate and other top real estate Web sites.
  • Real estate has dramatically changed in the last few years with only 4% of the consumers using the newspaper and 90% using the internet. Consumers are on the Web earlier in the search period looking at homes. They are learning about the home buying process, researching, shopping restaurants, schools, and what it feels like to live in you neighborhood. Capturing them early in that search period and servicing them effectively needs to be mastered, we have done that at CENTURY 21®. In real estate sales you must have tremendous Web traffic and Web strategy; we have both at CENTURY 21. Our site has over 2 million visitors a month! That level of traffic will create the buyer we need for your home. We also make it easy for buyers to connect with us and find your home, that’s the strategy. Internet buyers want fast and easy; find the information they want and need or they are gone to another site.
  • Today’s real estate buyer can come through a lot of open portals. That’s why we connect with so many different open channels to reach a buyer for your home. We position your home more prominently with more compelling copy, more photos than most agents so it grabs the prospects attention. We have you covered locally, nationally and globally with internet lead generation. We are able to convert the buyer to a click….a call…and then a closing so you get moved.
  • We create the internet traffic down to specific targeted pages in our local market place. These pages can have significant exposure to ready buyers; the buyers who need a home now. There are over 500 plus sites listed here, but lets look at the ones that will most influence our success in selling your home. The ?___ site has _?__ unique visitors a month. The real estate section of the site has __?_ visitors. Did any of the other agents you interviewed share with you this level of information?NOTE: You can find current statistics for hits on on 21Online > click on Managing Your Business tab at the top>one the left side of the page, click on My Reports>then National Website
  • We have talked a lot about exposure and leads. ___Name____ and ___Name____, leads are really important because they represent potential buyers…showings…and a sale. How a company and agent handles and converts the leads could make the difference between a For Sale sign and a Sold sign in your yard. Creating leads is one thing, converting leads is entirely different. For this reason CENTURY 21® has a system called LeadRouter. ONE CAVO, a company specializing in internet lead responses, conducted an internet shopping study of real estate companies recently. They found over 46% of internet inquiries went unanswered. Additionally they found that 23% of the buyers who got responses received them on average, 8 hours after they submitted their forms. Internet consumers expect quick response rates. LeadRouter insures rapid response and rapid service. When a lead comes into our Web site it is instantly routed to an agent. That agent has minutes to accept the lead, respond to the lead, call the lead, connect with the lead, email the lead, text the lead or the lead is routed to another agent. With LeadRouter you are assured that the leads for your home will be responded to quickly, and converted to appointments at high conversion rates.  Additionally, we can track the ongoing communication process with that lead, see what the lead is viewing, what stage of their looking process they are in, how they are responding to our email communication. It aids us in determining what to send, when to send it and when to call. There are automated processes as well, so leads don’t fall through the cracks. With this system if the prospect lead is viable, we will have a better chance of selling them your home. We recommend that the agent do a live demonstration of a Lead Router call provided they are confident with the process. Remember: showing is better than telling
  • See where buyers are coming from, both the search engine and the town and state!The Golden Ruler is a Century 21 exclusive tool. The Golden Ruler is truly asignificant benefit for you, the seller in two different ways. First, it provides usinstant real time communication and feedback on our progress. You will be informed about our marketing efforts. You won’t ever wonder what we are_____ doing to market your home. You will be emailed a report every two weeks. Secondly, with all these web sites to manage, different marketing strategies toimplement, variations based on type of home, time of year, buyers groups totarget, economic conditions, market trends. I want to know am I making gooddecisions for you and if we make adjustments are we making them correctly.The Golden Ruler is a service that only Century 21 has, do you see the benefit toyou, our clients?Use a report from one of your company’s other listings to demonstrate
  • A close up to the Golden Ruler Reports.
  • Century 21 Is the NUMBER ONE BRAND in real estate search!
  • has a clean search welcome page, type in the area you are looking for, narrow by price, and find your home!
  • Pictures, descriptions, slide shows…
  • Map!
  • Demographics, and the weather!
  • Every school in town, and the distance from your home.
  • the # one search site for real estate in the US!
  • An average listing has 4 pictures – CENTURY 21 AllPoint’s listings have up to 25, video, and unlimited descriptions
  • also has the mapping feature and slide shows, when you list with Century 21 AllPoints Realty!
  • All Century 21 Listings have Video on Youtube! – We also have all of our listings on Trulia!
  • Although we have shifted dollars to television this does not mean we are cutting back on our digital strategy. Consumers are consuming all kinds of media and 90% start their home search online. We will continue to advertise to consumers and the industry on sites such as,,, etc.
  • CENTURY 21 Real Estate clients and prospects put theC21 Mobile App on their phoneC21 Mobile App clients search all IDX listings by GPS location, address, city or zip codeC21 Mobile, Broker Mobile and Agent Mobile are all linked together
  • In giving you the right market overview, you have to know and understand not only where the marketplace is today but also where it is trending to. That knowledge can mean the difference between a For Sale sign and a Sold sign for you. It is one of the reasons why I invest the time with my clients to show complete marketplace numbers, in addition to what is happening in their neighborhood. This gives you the confidence that you are making the best decision for you and your family.NOTE: Don’t ever tell them something should can show them. In other words, show them copies of data that you used to determine market overview. This might be MLS, RDS, etc. If you can show them, at least name some of your sources. All of this will give you more credibility when you start discussing market conditions and price. 
  • Let’s look at market conditions, market competition, inventory levels and buyer levels so you can better understand the current state of the marketplace.  The total number of homes sold in the last few months was ___________. You can see how I have broken that down in different price ranges. The average sales price in our marketplace is ____________. That is _______ from a peak of _________ in our marketplace. There are certainly more buyers below that number than above that number based on the market report. We have a competitive market today. We have a market where homes are selling in today’s marketplace. We have to be price sensitive as it relates to the value of your property to achieve a sale. Let’s look at what influences the value of your home.
  • Number of homes sold up 2%Average Price down 21%
  • Number of homes sold is up 12%Sales Prices are up 2% on average
  • Number of Homes Sold is Up: 3%Average Price is down: 2%
  • Number of Closed Properties is up 10%
  • Number of Homes Sold is Up: 3%Average Price is also Up: 3%
  • The value of your home is influenced by a number of key forces.  Market conditions, we looked at those in terms of competition, but we also have interest rates which are favorable and financing which is a little restrictive compared to what has been in the past. Demand is a little lower because of the economic concerns that many have today..With the exposure we can give to your property, coupled with you offering terms that are competitive, we should see some outstanding results. We have looked at the overall picture of the marketplace and it is __________. How do you feel about what we have discussed so far?We must also explore and understand some of the factors that don’t influence marketplace value. Unfortunately, neither the marketplace nor the buyer will be influenced by what you paid for the home. They also won’t be influenced by what you have invested into the home or what you might need to net from the sale. I care about your situation and needs but what I’m saying to you is that the market and buyer probably won’t.
  • Now that we have reached an agreement on the value of your home, we need to discuss pricing your home so we can achieve a successful sale. The initial period when your home is a new listing is the most important time period. Potential buyers have a higher level of excitement and urgency to buy because you are new on the market. If we price your home too far away from the value, we could lose the right buyer. This is one of the effects of overpricing, loss of urgency in the buyer, or longer market time, eventually selling for less money or not selling at all. Where are you thinking you want to price your home at initially? You are ____________% above the market value we are finding in today’s economy. That percentage gap will lead to much lower activity on your home, is that what you want? You will need to be within _______% of market value to generate buyer interest, showing activity, quality offers and ultimately the sale we are both working toward. Should we start at ____________? That is the price that will enable you to reach your goals and objectives, can we start there?
  • (The next steps talk track is dependent on your client. Are they ready to sign? Do they need greater explanation ofyour services? Do they need more depth of your specifics on marketing? Are they an inexperienced seller versus an experienced seller? You will need to gauge their reaction on the trial closes that have been strategically inserted throughout the presentation).Some sample closing questions:“As you can see, CENTURY 21, my company and I have a comprehensive plan for getting your property sold and help you accomplish your goals. Aren’t you ready to put all of this to work for you?”If I showed you how you get to hold me accountable for everything I have promised you, would you be ready to get started? (Then go to next slide about Seller’s Service Pledge)
  • Agent should consider displaying actual Service Pledge form here.I am so committed to achieving a long term successful client relationship with you that I am going to offer you our CENTURY 21® Service Pledge. It’s my personal promise of service to you, my client, of the 21 things that I commit to do for you. I am going to do much more than just these listed, but as the only international brand with a bold service pledge, CENTURY 21 is committed to our clients.  The last part is the most important for you. It says that you have the right to cancel our agreement if I don’t follow through on these commitments. In essence, what I have given you is a no risk opportunity to do business with me, because you can cancel our agreement if I do not perform. You have zero risk in working with me.The CENTURY 21® Service Pledge is a great “closing” tool. You can insert it anywhere in the presentation, especially if you have used some trial closings and you feel they may be ready. Here you could use it with the track “Mr. and Mrs. _________, I know I have promised you a lot of things we are going to do to get your property sold. We don’t just make the promises, we back them up in writing with our CENTURY 21® Service Pledge. As you can see, if we don’t perform as outlined you can cancel our agreement as outlined.”NOTE: AGENTS PLEASE MAKE SURE YOU KNOW WHAT YOU ARE PROMISING, WHAT SHOULD AND SHOULD NOT BE PUT ON THE BLANK LINES AND THE REVOCATION PROCESS). You might want to also talk about the Quality Service Survey – give them the brochure so they know they can hold you accountable in several ways.
  • _Name_______ and ________ , we have covered a lot of information in a short period of time. We started with really understanding your goals, expectations and objectives. What you really wanted and expected from me, your agent. Those are still the most important items of the agenda, to make sure that we exceed all your expectations in the time frame you want. I have no doubt that we can _______ and ________ and _________ (These blanks get filled in with the things they told you earlier were important to them, or if they didn’t have much to say, use “within the time frame you need, with the least amount of inconvenience, and at the best possible price . We are ready to make those things a reality for you, so let’s get started.
  • Market Plan

    1. 1. Real Estate Services ProposalJoanna Champagne Prepared Especially for:REALTOR You!860-538-5029117 North Main Street, Southington CT477 South Broad Street, Meriden CT1236 Main Street, Branford CT265 Hazard Avenue, Enfield CT
    2. 2. The Purpose of this Presentation• Understand your goals, objectives and • Discuss current market conditions and market expectations…it’s all about you! data to establish the market value of your home.• Understand your home and its valuable features and benefits. • Discuss your pricing thoughts and pricing strategies.• Discuss the benefits of the CENTURY 21 brand. • Select the listing price for your home.• Discuss our local market presence and my professional representation services. • Explain my plan of action• Assure your confidence in our service. • Start getting your home SOLD!!
    3. 3. Working Together to Achieve Your GoalsYour goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order toset the foundation for a successful transaction for your home, let’s discuss the following topics:• Why you are selling your home?• Tell me about the time frame for your move?• What is determining that specific deadline?• Are there any challenges that you anticipate that we might have in selling your home?• Are there specific services that you want from me?• What would it take for you to be confident my services would meet your requirements?CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood. Ourknowledge, expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.
    4. 4. BioJoanna Champagne 860.538.5029•Sales Agent with the Number Once Brand in Real Estate – CENTURY 21•Sales Agent with the Number Once Century 21 Office in Connecticut! CENTURY 21 AllPoints Realty!•20 years in Real Estate & Residential Construction•Insurance Executive / Property Casualty until 2011•Treasurer for Georgetown Condominium Association•REALTOR with the National Association of Realtors•Member of the Connecticut Association of Realtors•Member of the Hartford Board of Realtors•Member of the Connecticut MLS•Member of the Southington Chamber of CommerceCharities: Easter Seals / JDRFMother of two successful adult daughtersKnown for Great Service, Great Communicator , I believe in giving the best information to help people make the wisedecisions for their largest investments!
    5. 5. My Commitment to YouGreat Service Great * Communication * Great Results Joanna Champagne REALTOR 860-538-5029 117 North Main Street, Southington CT 477 South Broad Street, Meriden CT 1236 Main Street, Branford CT 265 Hazard Avenue, Enfield CT Let me go to work for you now!
    6. 6. The Unique Value of Your HomeIn order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is importantthat we get to know your home as well as you do. Let’s use the following points of discussion to explore thefeatures of your home that might be most attractive to a potential buyer:• What caused you to buy this home?• Which features of the home have you enjoyed?• Features that a typical buyer might miss when walking through?• Other features or benefits to highlight?Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value itdeserves.
    7. 7. CENTURY 21®: The Gold Standard
    8. 8. CENTURY 21® at a Glance There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries. • Century 21 Real Estate LLC is the franchisor of the worlds largest residential real estate sales organization • Founded in 1971 • Part of the Realogy Franchise Group • Operate in approximately 8,000 offices around the world • Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when consumers think of real estate services We strive every day to better understand your needs to help you complete a successful transaction for your home. We embrace your goals as our own. CENTURY 21® has the longevity to navigate you through this marketplace* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold ahome within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a marginof error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
    9. 9. An Industry Leader For the past decade, CENTURY 21® has reigned as the nation’s most recognized brand in real estate!Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers andwho have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading globalmarket research organization.
    10. 10. Finding Buyers For Your Home
    11. 11. Attracting Buyers Did you know... • 90% of home buyers use the internet to search for a new home* • 38 million home buyers search the internet each month for real estate information* • Only 9% of home buyers used newspapers as a source of information when purchasing a home* The internet is the place to be and CENTURY 21® is there! *2010 National Association of Realtors Profile of Home Buyers and SellersWe get your property noticed!
    12. 12. A World Class Web site century21.comMore than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposureand will include detailed information about the property and the surrounding community.Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers andsellers, including: • An award-winning online marketing program that helps drive over 2 million visitors to our site each month • A new expanded search that features one-click access to millions of listings • Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
    13. 13. A Powerful Web Presence It’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our listings on many of the Internet’s most visited real estate Web sites, including:CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    14. 14. A Powerful Web Presence – 500+ Websites!AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus NewsAL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community NewspapersAL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUEAL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXANAL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for SaleAL The Cullman Times ID KTVB MI Wood TV OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count NewsAL The Leeds News ID 2 News MN ABC Newspapers OH WDTN TN TX KDH Real EstateAL The News Courier ID Zidaho MN ER Star News OK TN Crossville Chronicle TX Get Homes HoustonAK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald BannerAZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald BannerAZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Woodward News TN Grundy County Herald TX Commerce JournalAZ The Phoenix IL Commercial News MN Southwest Homes Now OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek PilotAZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily ReviewAZ IL Mt. Vernon Register News MN This Week LiveAZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times ReviewCA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK The American TN Tullahoma News TX Corsicana Daily SunCA ASUN IN Goshen News MS Jackson Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily RegisterCA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald BannerCA Coast Sider IN The Herald Bulletin MS The Meridian Star OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville ItemCA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily ProgressCA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells IndexCA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald OK Chickasha Express Star TX Pegasus News TX The Orange LeaderCA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for SaleCA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-PressCA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The Duncan Banner TX KVUE TX The Port Arthur NewsCA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK Edmond Sun TX KXAN TX San Marcos Daily RecordCA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK Enid News & Eagle TX Hood Count News TX Weatherford DemocratCA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK The McAlester News Capital OR KGW UT St. George Homes for SaleCA SDNN IN Kokomo Tribune MO RFT OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for SaleCA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK The Norman Transcript OR KVAL VA The Central VirginianCA SF Examiner IN The Pharos-Tribune MO New Haven Leader OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland EchoCA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser CourierCA Silvar IN The Tribune Star MO Bowling Green Times OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck NewsCA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OK Tahlequah Daily Press PA Erie Homes VA NV DailyCA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR Salem Homes for Sale PA The Daily Item VA Caroline ProgressCA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR PA The Danville News VA Gooch Land CourierCA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR My Central Oregon PA Allied News VA WavyCA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale OR KATU PA The Tribune-Democrat VA Herald ProgressCA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate OR KGW PA The Meadville Tribune VA Hampton Roads Homes for SaleCA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal OR Best Buy Real Estate PA New Castle News VA Staunton Homes for SaleCA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas SunCA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale OR KVAL PA The Herald WA Bellingham Homes for SaleCA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for SaleCA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for SaleCO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for SaleCO IA The Oskaloosa Herald NJ Morristown Homes for Sale PA The Daily Item SC Greenville Homes for Sale WA KOMO NewsCO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman HomesCT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagitCT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City PA The Tribune-Democrat SC CCP WA Seattle WeeklyCT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil HomesCT Metro Hartford Homes KY Homebuyer KY NJ North Jersey PA The Meadville Tribune SC Shemcreek WA King5CT WTNH KY Grayson Journal Enquirer NJ Inside Today PA New Castle News SC Rock Hill Homes for Sale WA KREMDE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.comDE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington PostFL Bradenton Homes for Sale KY Morehead News NM KRGE SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for SaleFL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Columbia Homes for Sale TN WV Herald Dispatch HomesFL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SC Greenville Homes for Sale OR KGW WV Montgomery HeraldFL Miami New Times KY The Independent NY Ithaca Homes for Sale SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette TribuneFL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for SaleFL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton TimesFL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register HeraldFL MicoHomes KY Commonwealth Journal NY Residential NYC SC Shemcreek PA State College Homes for Sale WV Bluefield Daily TelegraphCA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice SC Rock Hill Homes for Sale PA Erie Homes WV Times West VirginianCA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 OnlineCA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for SaleCA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier TN Citizen Tribune PA Allied News WI Green Bay Homes for SaleCA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal TN PA The Tribune-Democrat WI Manitowoc Homes for SaleCA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-RegisterCO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for SaleCO LA New Orleans Home NY WIVB TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for SaleCO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale TN Elk Valley Times PA The Herald WI Sheboygan Homes for SaleCT All About Darien ME Bangor Daily News NC Asheville Homes for Sale TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for SaleCT American Towns ME Maine Home Seller NC Charlotte Homes for Sale OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for SaleCT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for SaleCT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale OR SC Greenville Homes for Sale NAT’L CNN MoneyCT WTNH MD Cumberland Times News NC Salisbury Post OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHPDE DE ZapHomes MD MD ZapHomes NC WavyDE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press OR KATU SC Myrtle Rock Homes for Sale NAT’L FizberFL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide OR KGW SC CCP NAT’L Fox BusinessFL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail HomesFL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L GethomeshFL Miami New Times MA The Salem News OH Fremont Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L IntagentFL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L KiplingerFL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.comFL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale PA The Daily Item TN NAT’L Lycos ClassifieldsFL MicoHomes MI Battle Creek Homes for Sale OH Dayton.comGA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo PA The Danville News TN Crossville Chronicle NAT’L MainevilleGA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon PA Allied News TN Jackson Homes for Sale NAT’L Media GeneralGA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale PA The Tribune-Democrat TN Elk Valley Times NAT’L PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network PA New Castle News TN Herald Chronicle NAT’L My Bank Loans PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy SC CCP TX Killeen Daily Herald
    15. 15. LEADROUTERThe CENTURY 21® LeadRouter System is a software application empowering CENTURY 21 agents to receivebuyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when apotential buyer inquires about your property, enabling me to respond immediately. This means thatbuyers interested in your property will be able to reach me quickly and according to the 2010 NationalAssociation of Realtor’s® Profile of Homebuyers and Sellers, 64% of buyers used the first agent thatcontacted them.
    16. 16. Keeping You Informed Online Marketing SummaryOur exclusive "Golden Ruler" tool is a listingmeasurement device that provides reports on thenumber of consumer views and leads on your onlineproperty listing. See Next Page!
    17. 17. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    18. 18. As a CENTURY 21® professional I will... Provide you with professional, personalized service Monitor details and coordinate marketing activities Marketing for the sale of your home Show your property to qualified buyers Present all written offers Facilitate the closingOur proven Marketing System also offers traditional and proprietarymarketing tools, systems and services to help get your homesold, including: Website Listing Distribution Network National Advertising CENTURY 21 Internet Marketing Program: Local Advertising Global Referral Network Seller Service Pledge® Neighborhood Profiles Mortgage℠ Services Targeted E-mail Communication Preferred Client Club Marketing Social Media Website Direct Mail Marketing - Facebook Fine Homes & Estates Digital Magazine - Twitter Buyer lead distribution program - YouTube (LeadRouter) - Flickr Client lead reporting tool (Golden Ruler)
    19. 19. My OfficesUnder Regional President Beverly A. Peterson
    20. 20. IN 2008 - 2011Under Beverly A. Peterson we were the #1 CENTURY 21 Office in Connecticut!
    21. 21. Also, under CEO & President Beverly A. Petersonwe were awarded the Technology Company of the Year for Century 21!
    22. 22. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Market Share Century 21 AllPoints Realty 2009Page 23
    23. 23. Market Share 2010
    24. 24. Market Share YTD 2012 Corp Office Location
    25. 25. Offices Under President & CEO Beverly A. PetersonSouthington, CT Office Meriden, CT Office Branford, CT Office117 North Main Street 477 South Broad Street 1236 Main StreetSouthington, CT 06489 Meriden, CT 06450 Branford, CT 06405 Phone: 203-481-7247Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075Fax: 860-276-8032 Fax: 203-237-4142 C21 AllPoints RealtyEnfield, CT Office The Real Estate Career Development Center Development Center265 Hazard Avenue 143 North Main StreetEnfield, CT 06082 Pre-License School 143 North Main Street Phone: 860-378-1456Phone: 860.745.2121 Toll Free:1-800-525-7793Fax: 860-763-1445 Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369
    26. 26. SouthingtonSouthington, CT Office117 North Main StreetSouthington, CT 06489Toll Beverly Peterson Broker / Owner
    27. 27. BranfordWe’ve Moved! Ryan Peterson General Manager Century 21 AllPoints Realty CENTURY 21 AllPoints Realty 1236 Main Street Lockworks Square Branford, CT 06405
    28. 28. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Our Purpose Fax: 203-237-4142To establish lifelong relationships with the families and households in ourmarketplaces by providing sound advice, outstanding service and reliable resultswhen it comes to any of their real estate needs. Kelly Peterson Coach & Manager of the Meriden Office 203-634-1876 Serving the Great State of Connecticut
    29. 29. Enfield CENTURY 21 AllPoints Realty 265 Hazard Avenue Enfield CT Phone 860.745.2121 Toll Free: 800.525.7793 www.c21allpointsrealty.comBeverly Peterson President & CEORyan Peterson General Manager
    30. 30. The Career Center, New Homes Div. & Strategic Marketing Coaching & Mentoring is available to New and Experienced Agents in the following areas: •Advanced CMA workshops for target marketing and statistics •Technology including Social Networking •Online Slide Show Presentations •Foreclosures purchasing at Auctions Coaching & Training is done Via Apple •Short Sale & Commercial Training TV through all Service Centers! through C21 Corporate, work shops and online. •Century 21 Corporate Partnership The New Homes & Marketing Coaching PEP Center •Century 21 Online Sessions 143 North Main Street Southington, CT 06489 •Sales Technique Workshops & and Phone: 860-621-8378 MORE! Toll Free:1-800-525-7793 Fax: 860-276-0369
    31. 31. Call Center Open 7 Days a Week to Capture All Calls and Internet Leads, and to set up showings on company listings. While we are doing what we do, leads that come in on the sale of your home, won’t fall through the cracks!1. Capture Lead - Transfer to Agent who knows the most about that property2. Record and put in a follow up plan based on agent feedback.3. Incubate leads – good service – more sales
    32. 32.
    33. 33. Our Commitment to YouSeller Service PledgeAs an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional,courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services:1. Dedicate ourselves to making the process of selling your home as easy and successful as possible2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate practices3. Hold your best interests in the highest regard throughout the process4. Value and respect your time, being as efficient and effective as possible5. Understand your needs and respond quickly6. Utilize my knowledge, resources and training to best serve you7. Provide regular progress reports throughout the process and discuss with you comments received about your property8. Explain each step of the process and act as a guide to help you make informed decisions9. Make recommendations to enhance the marketability of your property10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your home and receive the value it deserves11. Review various financing alternatives12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your property13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances14. Post your property on, a site which receives millions of visitors each month15. Explain local real estate procedures and regulations16. Show your property to potential buyers17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices worldwide19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all implications prior to the acceptance of any offer20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location
    34. 34. Quality ServiceQuality service is my goal. Aftereach sale, to help us maintain a highlevel of customer service, we inviteour clients to complete a QualityService Survey and return it to anindependent research group.
    35. 35. Your Marketing Plan
    36. 36. Steps and Strategiesfor Successful SellingSelling Process: The Basics Choose the right agent Set a fair price - Use a Comparative Market Analysis Sign the Listing Agreement Prepare your home for prospective buyers - Neat and clean and repaired or painted where necessary Agree on a Marketing Plan relevant to today’s market - Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* - Hold an Open House Present all offers Negotiate the Selling Price Buyer Home Inspections Close the deal* Source: 2010 NAR Profile of Homebuyers and Sellers
    37. 37. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan.1. Recommend a pre-listing inspection and hiring a 13. Prepare full color property flyers and brochures to showcase professional home staging service your home to buyers and other agents2. Develop a Comparative Market Analysis (CMA) 14. Offer the CENTURY 21 Home Protection Plan that can help3. Create a photo slideshow or virtual tour to post on listing attract buyers to your property websites 15. Schedule email marketing pieces to my entire list of contacts4 Enter your listing into local Multiple Listing Service and past clients as well as area REALTORS®5 Place the CENTURY 21® “For Sale” yard sign 16. Print (newspaper) and direct mail advertising in our local6. Announce your listing to Agents in my office and other area CENTURY 21 Offices in the area - Just Listed Cards7. Place a “Lock Box” on your door to provide easy access for - Open House Cards other agents 17. Hold an Open House for area REALTORS and the public8. Place your listing on our website 18. Tour your home with prospective buyers9. Distribute your listing to hundreds of Listing Partners 19. Provide you with constant feedback from buyer showings10. Place your listing on social media sites like Facebook, Twitter 20. Send you weekly online activity reports on your property and YouTube 21. Negotiate with potential buyers on your behalf to help get11. Place your listing on my personal website you to the closing table12. Create an Individual property website for your listing
    38. 38. Home StagingEight seconds. That’s all it takes for most buyers to form a first opinion of your house.It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftlymake an offer before it’s gone from the market.We are dedicated to selling your property at the best price possible in the shortest amount of time. Homestaging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.Following simple exterior and interior design ideas and home-improvement suggestions such as the onesfound on page 43 of this presentation can maximize your home’s attractiveness and create a captivatingfirst impression.
    39. 39. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    40. 40. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    41. 41. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    42. 42. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    43. 43. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    44. 44. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    45. 45. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    46. 46. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    47. 47. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    48. 48. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    49. 49. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    50. 50. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    51. 51. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    52. 52. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    53. 53. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    54. 54. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    55. 55. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    56. 56. A Powerful Web PresenceCENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
    57. 57. Search Engine MarketingWhat does Search Engine Marketing (SEM) do? • Drives more traffic to your web site by paying for targeted keyword search results with search engines. • Brand, Generic, and Regional terms • The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords
    58. 58. Online Banner Ads
    59. 59. CENTURY 21 ® Social Media
    60. 60. Ahead of the Real Estate Companies with Mobil Technology Apps, & Games!! The CENTURY 21 Smart Phone Apps New Mobile App allows consumers to search all IDX listings, and is available on all smartphone devices We City iPhone Game - Cutting Edge technology that will appear to the younger generation
    61. 61. We Leverage Technology to Get Your Home Sold The tools and systems listed below collectively demonstrate that the CENTURY 21 System uses every effective medium to find the right buyer for your house!SOCIAL MEDIAThe CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels likeYouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home.Facebook alone has over 500 million monthly users.CENTURY21.COMOur consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well asneighborhood information to attract buyers.MOBILE MARKETINGCENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhoneapp to accessing via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.LEADROUTERThe CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your propertyinstantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respondimmediately. This means that buyers interested in your property will be able to reach me quickly.VIDEO TOURSGiving potential buyers a virtual walk-through can help your home stand out from the competition.OPEN HOUSE PLANNERA helpful tool that helps buyers plan a day of open house tours.
    62. 62. Relocation ServicesMost anywhere you live or almost anywhere in the world you are Moving out of the area?moving to, we can assist in finding a great CENTURY 21® Office We are connected to thousands of CENTURY 21 Offices locatedand an experienced sales professional. in over 70 countries around the world. Whether you are moving across the state, the country or the world, we can help:We offer the ultimate in relocation services. We can: • Connect you with a professional CENTURY 21 Sales agent at• Send you a customized relocation packet designed to meet your destination your specific needs, including community and school • Provide a detailed market analysis of your current home information • Coordinate the sale of your current home and the purchase of• Provide cost of living analysis your new home• Select an experienced CENTURY 21 Sales associate, trained in • Work with mortgage services including obtaining loan pre- relocation services, to represent you approval for your new home• Provide mortgage service information, including loan pre- • Work hand-in-hand with your Corporate Relocation Program approval• Help you get to know the community you are moving to• Provide a city-to-city comparison of your current location to your new location
    63. 63. Market Overview
    64. 64. The Current State of the Marketplace CENTURY 21 AllPoints Realty Branford Market Place This YearTotal number of Homes Sold or under deposit This Year: 111Average Sales Price in this Market: 334,451Peak Sales Price in this Market: 2,800,000
    65. 65. The Current State of the Marketplace CENTURY 21 AllPoints Realty Branford Market Place Last Year, 2011, Same Time FrameTotal number of Homes Sold or under deposit Last Year: 109Average Sales Price in this Market: 422,204Peak Sales Price in this Market: 1,850,000
    66. 66. The Current State of the Marketplace CENTURY 21 AllPoints Realty Southington Market Place Year to DateTotal number of Homes Sold or under deposit This Year: 223Average Sales Price in this Market: 288,972Peak Sales Price in this Market: 1,025,000
    67. 67. The Current State of the Marketplace CENTURY 21 AllPoints Realty Southington Market Place Last Year Same Time FrameTotal number of Homes Sold or under deposit Last Year: 206Average Sales Price in this Market: 282,035Peak Sales Price in this Market: 706,339
    68. 68. The Current State of the Marketplace CENTURY 21 AllPoints Realty Enfield Market Place Year to DateTotal number of Homes Sold or under deposit This Year: 223Average Sales Price in this Market: 172,829Peak Sales Price in this Market: 420,000
    69. 69. The Current State of the Marketplace CENTURY 21 AllPoints Realty Enfield Market Place Last Year Same Time FrameTotal number of Homes Sold or under deposit Last Year: 216Average Sales Price in this Market: 169,736Peak Sales Price in this Market: 395,800
    70. 70. The Current State of the Marketplace CENTURY 21 AllPoints Realty Meriden Market Place This Year So FarTotal number of Homes Sold or under deposit This Year: 296Average Sales Price in this Market: 146,366Peak Sales Price in this Market: 340,000
    71. 71. The Current State of the Marketplace CENTURY 21 AllPoints Realty Meriden Market Place Last Year Same Time FrameTotal number of Homes Sold or under deposit Last Year: 265Average Sales Price in this Market: 150,246Peak Sales Price in this Market: 390,000
    72. 72. Factors that Influence the Value of your home FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME: • What you paid for it • Certain investments made in the property • What you want to net from the sale • What those outside the industry believe the property is worth
    73. 73. Pricing Your Home To SellIntelligent Pricing Activity vs. TimingBy pricing your property at market value, you A property attracts the mostexpose it to a much greater percentage of attention, excitement and interest from the realprospective buyers. estate community and potential buyers when it is first listed on the market.This increases your chances for a sale whileensuring a final sale price that properly reflects Improper pricing at the time of initial listing missesthe market value of your home. out on this peak interest period and may result in your property languishing on the market.The Effect of OverpricingImproper pricing may lead to a below marketvalue sale price, or even worse, no sale at all.Your home has the highest chances for a fruitfulsale when it is new on the market and the priceis reasonably established
    74. 74. Next Steps Towards Selling Your Home - Submit Open House announcement to MLS & Office Sales-Enter listing into MLS system. meeting.-Send out an announcement to our office and select realtors. -Prepare and distribute special Open House flyer.- Put up "For Sale" sign. - Hold Sunday Open House.- Install lock box. On-going- Take property photos. - Handle incoming calls and schedule showing appointments.- Prepare property flyer/brochure. - Update owner on showings.- Submit property listing with photos to select real estate websites. - Pre-qualify buyers.- Including Enhanced (up to 25 pictures) - Present all offers and recommend counter-offer strategies.- - Review price based on agent input & market ASAP-Schedule Virtual Presentation for Office - Obtain an acceptable contract on your property!-Schedule Town Caravan - Coordinate home inspection - Accompany you to closing.
    75. 75. Our Commitment to You This CENTURY 21® Seller Service Pledge Certificate applies only to an exclusive right to sell agreement of not less than 180 days. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point Seller Service Pledge Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that our CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.
    76. 76. Thank You for taking time to review the steps we plan to take to sell your home. Do you have any questions about what we have discussed?Are you ready to list your home for sale with CENTURY21 AllPoints Realty and me?
    77. 77. Seller Resources
    78. 78. Staging Your Home ChecklistWhen it comes time to prepare your home for showing you might want to considerhiring a professional to help. If you choose to do it yourself here are some tips foryou to think about. In doing this, you will be ahead of most of the sellers already onthe market in the way your home shows. INSIDE  Clear all unnecessary objects from furniture throughout the house  Clear all unnecessary objects from the kitchen countertops OUTSIDE  In the bathroom, remove items from the countertops, tubs, shower stalls and commode  Go around perimeter of the house and remove tops all garbage cans, discarded wood scraps, extra  Be sure that the bathroom tubs, tile, sinks, shower building materials, etc, into the garage or trash floor and ceiling and toilet bowls are free of  Check gutters and/or roof for leaks and/or dry rot mildew and look sparkling clean  Weed and then mulch all planting areas  Rearrange or remove some of the furniture if  Clear patios and decks of all small items, such as necessary small planters, flowerpots, charcoal, barbecues,  Take down or rearrange pictures or objects on toys, etc walls  Check paint condition on the house, especially  Patch and paint where necessary  Review the house inside room by room, and: the front door and trim - Paint any room needing paint  Review if shutters, shingles, stone or bricks need - Clean carpets and vacuum drapes that need it replacing - Clean windows and cobwebs from ceilings and chandeliers  Check exterior stairs and handrails; walkways,  Make sure the closets and garage are not “too full” screens, screen doors  Replace burned out light bulbs and repair any faulty switches IN GENERAL  Repairs and improvements will facilitate a sale  Try to look at your house “through a buyer’s eyes” being made as though you have never seen it before  Make certain all rooms are odor-free
    79. 79. Moving Checklist6-8 WEEKS BEFORE MOVING DAY Set the date Interview moving companies and get estimates Get costs from truck rental companies if you are planning to move yourself Inventory household goods Choose a mover 2 WEEKS BEFORE MOVING DAYAT LEAST 4 WEEKS BEFORE MOVING DAY  Return any borrowed or rented items Contact utility companies to arrange for - Cable Boxes transfer or shut off - Furniture File change of address forms - Library books - Don’t forget to notify creditors and anyone - Etc. else who sends you monthly mail or  Pick up any personal items publications - Cleaning Notify friends and family of new address - Tools Start organizing items to be moved or packed - Etc. - Fragile vs. non-fragile  Begin to clear out refrigerator and freezer - Immediate need in new home 1 WEEKS BEFORE MOVING DAY Kitchen items  Confirm arrangements with the movers Clothing  Notify friends and neighbors that you may need Toiletries their help Tools  Make arrangements for care of small children Hold a yard sale to get rid of unnecessary items and pets for the day and junk
    80. 80. Moving Checklist (continued) 1 DAY BEFORE MOVING DELIVERY DAY  Make sure each person has a bag packed for  Make sure you understand how mover expects essentials at the new address to be paid  Defrost refrigerator/freezer  Supervise unloading and any unpacking  Confirm arrival time of movers  Confirm receipt of all items on inventory sheets  Welcome to your new home! DAY OF THE MOVE  Get an early start  Make sure movers have your contact information during the move  Be available to movers for questions  Perform final check of the home once movers have left - Make sure any appliances left behind are turned off - Be sure to leave keys and garage door openers  All rooms should be at least broom clean and prepared for buyer walk through inspection
    81. 81.