Social Media Marketing 101 Brand Your Business


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Is it too late to create your social media strategy? Heck no - it's prime time. Here's a short presentation on how to do this right. As you learn more, you'll be able to implement tools to cut the time you are spending online to brand yourself as the expert in your business.

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  • Social Media Marketing 101 Brand Your Business

    1. 1. Social Media Marketing 101 Brand Your Company Presented by: Jo Guerra [email_address] 303.632.2928
    2. 2. What is social media? <ul><li>According to Wikipedia: </li></ul><ul><li>Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). </li></ul><ul><li>Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information. </li></ul>
    3. 3. Social Media Marketing Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook and YouTube . * *Wikipedia logger
    4. 4. Why should you care? <ul><li>Newspaper circulation 48.4 million daily </li></ul><ul><li>285 million people watch television monthly </li></ul><ul><li>14.3 billion core searches monthly – both searching & in other media* </li></ul><ul><li>Build your online footprint & network </li></ul><ul><ul><li>It’s prime time </li></ul></ul><ul><ul><li>Take webinars </li></ul></ul><ul><ul><li>Get over any fear </li></ul></ul><ul><ul><li>And be found </li></ul></ul>*
    5. 5. Social Networking – It’s Never About You! <ul><li>Similar to a cocktail party </li></ul><ul><li>If you say, I’m a super star photographer, website designer </li></ul><ul><li>Who cares? Nobody cares about you or your product, except you </li></ul><ul><li>Give people a reason to connect with/follow/friend you </li></ul>
    6. 6. The Right Way For All… <ul><li>It’s not a broadcast, it’s a conversation </li></ul><ul><li>Add value to your network – brand yourself as an expert, share personal info </li></ul><ul><li>Share original content </li></ul><ul><li>Share borrowed content: set up Google alerts at </li></ul><ul><li>Subscribe to newsletters & blogs via email or RSS feed – Google reader or others </li></ul><ul><ul><li>Post tips – show your expertise </li></ul></ul><ul><ul><li>Share links to articles, videos in your field </li></ul></ul><ul><ul><li>Show humor occasionally – look at YouTube videos – perhaps on casual Fridays? </li></ul></ul><ul><ul><li>Engage others by retweeting, sharing & commenting </li></ul></ul>
    7. 7. <ul><li>News </li></ul><ul><li>Blogs </li></ul><ul><li>Web </li></ul><ul><li>Comprehensive </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>Google* Alerts Available For: *Yahoo and other services have alerts as well
    8. 8. Be Strategic: Keywords <ul><li>If you build it, will they come? </li></ul><ul><li>Free keyword research </li></ul><ul><ul><li>Google keyword tool </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Wordtracker </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li> </li></ul>
    9. 9. Summary <ul><li>Social media & social media marketing defined </li></ul><ul><li>Statistics – it’s prime time </li></ul><ul><li>How to network </li></ul><ul><li>Find expert content and Google alerts </li></ul><ul><li>Keywords </li></ul>
    10. 10. Build Your Brand
    11. 11. Find Your Community & Comfort Zone <ul><li>Photosharing </li></ul><ul><li>Podcasting </li></ul><ul><li>Presentation sharing – Google Docs, Slideshare </li></ul><ul><li>Press release sites: FastPitchNetworking, Pitch Engine </li></ul><ul><li>Social networks – Facebook, MySpace </li></ul><ul><li>Video sharing </li></ul><ul><li>Article directories </li></ul><ul><li>Blogs </li></ul><ul><li>Bookmarking/tagging </li></ul><ul><li>Business social networks </li></ul><ul><li>Events/Meetups </li></ul><ul><li>Microblogging </li></ul><ul><li>Internet radio </li></ul><ul><li>Online television </li></ul>
    12. 12. Twitter <ul><li>Microblogging only 140 characters - picked up by search engines </li></ul><ul><ul><li>Some very boring, useless, spam filled info </li></ul></ul><ul><ul><li>Some great information, links, quotes, articles, etc. </li></ul></ul><ul><li>It’ easy – dive in – start tweeting </li></ul><ul><li>Remember the rules – </li></ul><ul><ul><li>Post interesting content, quotes. RT’s (retweets) what other people tweet or post </li></ul></ul><ul><ul><ul><li>To RT, copy tweet, paste in “What are you doing? Then put RT in front. Make people feel like rock stars when you RT </li></ul></ul></ul>
    13. 13. Use Hashtags: #entrepreneurs <ul><li>Twitter Groups: Popular Twitter Groups Listed in order of popularity... </li></ul><ul><li>teachers Journalists Green Twitters Aussies on Twitter Healthcare Bloggers realestate Photographers Entrepreneurs Public Relations Etsy Merchants Follow on Twitter Top Conservatives on Twitter Small Business Owners seo Artists Wine - The Twitter Wine Community </li></ul><ul><li>Vancouver, Canada Social media Agile OandAFanGroup Ravelry Musicians Catholics on Twitter travel film, video, television editing and post production elearning Wedding Professionals TwitterMoms WordPress Users Nonprofit Technology Keleka's Friends @ Bonanzle Homeschooling parents Authors Follow on LinkedIn PHP Community cartoonists Follow on Facebook Cloud Computing Green Tweeple </li></ul>
    14. 14. Build Your Personal/Company Brand <ul><li>Use your professional picture </li></ul><ul><li>Include your elevator pitch in your Twitter bio – only 160 characters </li></ul><ul><li>Link to your website – one shot, one link </li></ul><ul><li>Keep your tweets professional </li></ul><ul><li>Have a conversation </li></ul><ul><li>Always answer @’s and DM’s </li></ul><ul><ul><li>@’s seen by all. </li></ul></ul><ul><ul><li>DM’s or direct messages seen by you & recipient. </li></ul></ul>
    15. 15. Twitter Tools & Resources <ul><li>Social Oomph TweetDeck or </li></ul><ul><li> or </li></ul><ul><li>Twello: </li></ul><ul><li>Tiny URL or others </li></ul><ul><li>Hundreds of others: </li></ul>
    16. 16. Friends – Fun & Engaging
    17. 17. Profile <ul><li>Profile tab - personalize yourself by adding </li></ul><ul><li>your photo & photo albums </li></ul><ul><li>basic & personal information including looking for (always networking) </li></ul><ul><li>interests </li></ul><ul><li>activities </li></ul><ul><li>music </li></ul><ul><li>books </li></ul><ul><li>education and work </li></ul><ul><li>Update status - What’s on your mind? - often. Let people know you are human so they want to connect with you. </li></ul>Your elevator pitch Post your websites, blogs & social networks
    18. 18. Let Your Friends Look Like Rock Stars & Grow Your Online Footprint* <ul><li>Comment on the posts you like – you’re seen on their page </li></ul><ul><li>Ask people to share your links, events, etc. </li></ul><ul><li>Share quotes & inspirational or funny messages </li></ul><ul><li>Post events & invite others </li></ul><ul><li>Share your Meetup events </li></ul><ul><li>Grow your network organically </li></ul><ul><li>Share expert information (Google alerts) – use the “Share on FB” link (Mozilla) </li></ul><ul><li>Your profile can be searchable depending on your privacy settings* </li></ul><ul><li>Create a fan page </li></ul>
    19. 19. Boring?
    20. 20. <ul><li>According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn </li></ul><ul><li>Post blog entries, articles, and other helpful info – brand yourself as the expert you are </li></ul><ul><li>Post webinars & events, invite locals to events, invite your network to your webinar </li></ul><ul><li>Find strategic partners </li></ul><ul><li>Find info on businesses, clients or potential clients </li></ul>Stodgy, Professional, All Business
    21. 21. Very Quick Tips… <ul><li>Use your professional headshot </li></ul><ul><li>Fill out your profile completely & tell stories of successes/customers </li></ul><ul><li>Update your status often – articles, tips, show your expertise – reactivates your profile </li></ul><ul><li>Get a vanity url with your name, not the number assigned </li></ul><ul><li>Join local and industry groups – up to 50 – share helpful info & events with groups </li></ul><ul><li>Answer questions & ask questions </li></ul><ul><li>Check your privacy settings </li></ul><ul><li>Invite & make contacts only if you know them or they are an open networker </li></ul>
    22. 22. Your Profile <ul><li>Specialties are your keywords </li></ul><ul><li>Add your blog </li></ul><ul><li>Connect with Twitter </li></ul><ul><li>Add your website and two other links </li></ul><ul><li>Add your contact info at “Contact Settings” and “Summary” </li></ul><ul><li>Look at other applications – add a portfolio as a Power Point presentation </li></ul>
    23. 23. Social Media Marketing – Don’t Forget <ul><li>Blogs </li></ul><ul><li>Video </li></ul><ul><li>Article marketing </li></ul><ul><li>Online radio & TV </li></ul><ul><li>Other platforms </li></ul>
    24. 24. Summary <ul><li>Build your brand </li></ul><ul><li>Find your community & comfort zone </li></ul><ul><li>Social networks </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Look at other platforms & networks </li></ul>
    25. 25. Reference: Copy URL Copy web page address or url at address bar of your browser
    26. 26. Reference: Use TinyURL or Other URL Shortener <ul><li>From this: </li></ul><ul><li>To this: </li></ul>
    27. 27. Reference: Twitter @, DM, RT # - 140 Characters <ul><li>Imagine being at a party and say something to no one in particular, that’s a regular tweet </li></ul><ul><li>Going to someone at a party and tapping them on the shoulder and talking directly to them is the same as @username – can send to anyone </li></ul><ul><li>Whispering in someone’s ear at the party, that’s a D (direct message) D username (space between) </li></ul><ul><li>Same party, you hear something that you really like, so you repeat it to no one in particular at the party –that’s a RT or retweet but you are telling everyone whom you heard, it from so it would be RT@Username and the message: </li></ul><ul><ul><li>RT @kfcatoe: Register now for Inbound Marketing University! #IMU is back with two new classes! </li></ul></ul><ul><li># are “hashtags” used for topics </li></ul><ul><li>Lower case or upper case – does not matter </li></ul><ul><li>Source: </li></ul>
    28. 28. Reference: Add Followers <ul><li>People you know </li></ul><ul><li>Search for people at </li></ul><ul><li>Find people using your keywords, location, and more at </li></ul>
    29. 29. Reference: Add Friends <ul><li>Invite friends </li></ul><ul><ul><li>Can download contact list from almost any online service </li></ul></ul><ul><li>Find friends </li></ul><ul><ul><li>Can upload contact list from Outlook (not Express) </li></ul></ul><ul><ul><li>Use Facebook’s suggestions </li></ul></ul><ul><ul><li>Search for people by email, first and last name </li></ul></ul><ul><li>Friends accept invitations </li></ul><ul><ul><li>Send thank you when they accept </li></ul></ul><ul><ul><li>Don’t hustle them </li></ul></ul><ul><li>No consequences like LinkedIn if don’t accept and you IDK (I don’t know them) </li></ul>
    30. 30. Inspiration <ul><li>Minutes are worth more than money. Spend them wisely. - Thomas P. Murphy </li></ul><ul><li>I like the dreams for the future better than the history of the past. - Thomas Jefferson </li></ul><ul><li>Success is the ability to go from one failure to another with no loss of enthusiasm. - Churchill </li></ul><ul><li>Go for the moon. If you don’t get it, you’ll still be heading for a star. - Willis Reed </li></ul>
    31. 31. Thank you! At your service, <ul><li>Jo Guerra </li></ul><ul><li>Speaker • Trainer • Social Media Strategist </li></ul><ul><li>Your Marketing Gal </li></ul><ul><li>PO Box 440952 </li></ul><ul><li>Aurora, CO 80044 </li></ul><ul><li>303.632.2928 </li></ul><ul><li>[email_address] </li></ul><ul><li>Link to presentation: </li></ul><ul><li>Website & </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Facebook: </li></ul><ul><li>Twitter: </li></ul><ul><li>Meetup: </li></ul>