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Social Media for  Tech Savvy Job Seekers Jo Guerra  [email_address] 303.632.2928  Your Marketing Gal Copyright 2011
About Me <ul><li>Marketing & Social Media Specialist, Speaker & Trainer </li></ul><ul><li>Have two small business Meetups ...
Preview  <ul><li>What is Your Story </li></ul><ul><li>You the Brand </li></ul><ul><li>Do it Right </li></ul><ul><li>Connec...
What is Your Story? Your Marketing Gal Copyright 2011  Share your stories at:  http://americorpsalums.wordpress.com
You’re THE Brand Your Marketing Gal Copyright 2011  <ul><li>Use a professional headshot </li></ul><ul><li>Ability to expan...
Make Your Grandmother, Grandfather, Father, etc., Proud Your Marketing Gal Copyright 2011  Assume everything  you post is ...
Hire Me Website Your Marketing Gal Copyright 2011
<ul><li>hey mike spto plu abt going oul tam </li></ul><ul><li>tgif bc iao sutm tafn 10x </li></ul>Someday… Your Marketing ...
It’s Not ME-Media It’s Social Media Your Marketing Gal Copyright 2011
Share How to Look Like an Expert  <ul><li>Look up  www.Google.com/alerts  to find content </li></ul><ul><li>Look at  www.A...
Make People You Meet Feel Like Rock Stars <ul><li>Interact and ask questions </li></ul><ul><li>Network – get to know peopl...
Your Connections <ul><li>Invite people to connect  </li></ul><ul><li>Never know who knows someone you need to know </li></...
Twitter <ul><li>300 to 500 jobs tweeted/minute (duplicates)  </li></ul><ul><li>Use hashtags and search </li></ul><ul><li>F...
Facebook <ul><li>Scan your wall – you never know </li></ul><ul><li>Like companies you want to work for </li></ul><ul><ul><...
LinkedIn  <ul><li>Your profile - think sales, marketing, problem solving  </li></ul><ul><li>New status update twice/week o...
Be the Next YouTube Job Seeker Star <ul><li>Get creative  </li></ul><ul><li>Great Search Engine Optimization (SEO) capabil...
Join Meetup.com  <ul><li>There’s a group for that </li></ul><ul><li>Business, personal interests, chambers, etc. </li></ul...
Your Marketing Gal Copyright 2011  http://www.youtube.com/watch?v=XI1zhuNo_nA
Social Media (Business) Posting Plan <ul><li>Blogging – as often as possible to once a week </li></ul><ul><li>LinkedIn – o...
Summary  <ul><li>Your Story </li></ul><ul><li>You’re the Brand </li></ul><ul><li>Do it Right </li></ul><ul><li>Connections...
Inspirational Quotes <ul><li>Anyone who has never made a mistake has never tried anything new. - Albert Einstein  </li></u...
Thank you! <ul><li>Jo Guerra </li></ul><ul><li>YourMarketingGal.com   </li></ul><ul><li>PO Box 370732 </li></ul><ul><li>De...
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Social Media for AmeriCorps Job Seekers

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Presentation to AmeriCorps job seekers in Denver, CO.

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  • Again tweet about your job search with a hashtag to be more targeted for finding jobs #jobs, #jobadvice, #jobhunt, #denverjobs #jobsearch, etc.
  • Transcript of "Social Media for AmeriCorps Job Seekers"

    1. 1. Social Media for Tech Savvy Job Seekers Jo Guerra [email_address] 303.632.2928 Your Marketing Gal Copyright 2011
    2. 2. About Me <ul><li>Marketing & Social Media Specialist, Speaker & Trainer </li></ul><ul><li>Have two small business Meetups </li></ul><ul><li>Started first business as an importer </li></ul><ul><li>Take lots of classes from business to fun - including film acting and photography </li></ul><ul><li>Love healthy cooking and working out </li></ul>Your Marketing Gal Copyright 2011
    3. 3. Preview <ul><li>What is Your Story </li></ul><ul><li>You the Brand </li></ul><ul><li>Do it Right </li></ul><ul><li>Connections </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube & Video </li></ul><ul><li>Meetups </li></ul><ul><li>Social Media Campaign </li></ul><ul><li>Posting Plan </li></ul>Your Marketing Gal Copyright 2011
    4. 4. What is Your Story? Your Marketing Gal Copyright 2011 Share your stories at: http://americorpsalums.wordpress.com
    5. 5. You’re THE Brand Your Marketing Gal Copyright 2011 <ul><li>Use a professional headshot </li></ul><ul><li>Ability to expand prospective company’s brand </li></ul><ul><li>Search value </li></ul><ul><li>Connections </li></ul>
    6. 6. Make Your Grandmother, Grandfather, Father, etc., Proud Your Marketing Gal Copyright 2011 Assume everything you post is public. http://www.microsoft.com/showcase/en/us/details/96179773-76fc-407f-b945-ae828f872ba7
    7. 7. Hire Me Website Your Marketing Gal Copyright 2011
    8. 8. <ul><li>hey mike spto plu abt going oul tam </li></ul><ul><li>tgif bc iao sutm tafn 10x </li></ul>Someday… Your Marketing Gal Copyright 2011 NANA…
    9. 9. It’s Not ME-Media It’s Social Media Your Marketing Gal Copyright 2011
    10. 10. Share How to Look Like an Expert <ul><li>Look up www.Google.com/alerts to find content </li></ul><ul><li>Look at www.Alltop.com or popurls.com for trending topics </li></ul><ul><li>Subscribe to newsletters </li></ul><ul><ul><li>Post tips </li></ul></ul><ul><ul><li>Share links to articles related to your prospective field </li></ul></ul><ul><ul><li>Share pictures </li></ul></ul><ul><ul><li>Share quotes </li></ul></ul>Your Marketing Gal Copyright 2011
    11. 11. Make People You Meet Feel Like Rock Stars <ul><li>Interact and ask questions </li></ul><ul><li>Network – get to know people </li></ul><ul><li>Create brand awareness </li></ul><ul><li>Build trust & community </li></ul><ul><li>Find partners </li></ul>Your Marketing Gal Copyright 2011
    12. 12. Your Connections <ul><li>Invite people to connect </li></ul><ul><li>Never know who knows someone you need to know </li></ul><ul><li>Important - when sending invitations, tell them how you know them </li></ul>Your Marketing Gal Copyright 2011
    13. 13. Twitter <ul><li>300 to 500 jobs tweeted/minute (duplicates) </li></ul><ul><li>Use hashtags and search </li></ul><ul><li>Follow @tweetajob & other job posting services http://tweetajob.com (post bio) </li></ul><ul><li>Follow prospective companies </li></ul><ul><li>Use search: http://search.twitter.com </li></ul><ul><li>Monday 8-9pm join #jobhuntchat  </li></ul><ul><li>@americorps @AmeriCorpsWeek </li></ul>Your Marketing Gal Copyright 2011
    14. 14. Facebook <ul><li>Scan your wall – you never know </li></ul><ul><li>Like companies you want to work for </li></ul><ul><ul><li>Temporary agencies, large corporations, etc. </li></ul></ul><ul><li>Add “friends” you meet </li></ul>Your Marketing Gal Copyright 2011
    15. 15. LinkedIn <ul><li>Your profile - think sales, marketing, problem solving </li></ul><ul><li>New status update twice/week or daily </li></ul><ul><li>Include title (looking for), designations, job seeker in “Professional Headline” </li></ul><ul><li>Use keywords for “Specialties” </li></ul><ul><li>Add applications to add more interest </li></ul><ul><li>Claim your vanity URL – your name </li></ul>Your Marketing Gal Copyright 2011
    16. 16. Be the Next YouTube Job Seeker Star <ul><li>Get creative </li></ul><ul><li>Great Search Engine Optimization (SEO) capabilities </li></ul>Your Marketing Gal Copyright 2011
    17. 17. Join Meetup.com <ul><li>There’s a group for that </li></ul><ul><li>Business, personal interests, chambers, etc. </li></ul><ul><li>Attend meetings – fill out profile(s) </li></ul>Your Marketing Gal Copyright 2011
    18. 18. Your Marketing Gal Copyright 2011 http://www.youtube.com/watch?v=XI1zhuNo_nA
    19. 19. Social Media (Business) Posting Plan <ul><li>Blogging – as often as possible to once a week </li></ul><ul><li>LinkedIn – once a day or twice a week </li></ul><ul><li>Facebook – varies about five times a day </li></ul><ul><li>Twitter – 10 times a day </li></ul><ul><li>Use tools – Ping.fm, Hootsuite </li></ul><ul><li>http://windmillnetworking.com/2010/05/27/how-often-should-you-update-your-social-media-status/ </li></ul>Your Marketing Gal Copyright 2011 According to Windmill Networking.
    20. 20. Summary <ul><li>Your Story </li></ul><ul><li>You’re the Brand </li></ul><ul><li>Do it Right </li></ul><ul><li>Connections </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube & Video </li></ul><ul><li>Meetups </li></ul><ul><li>Social Media Campaign </li></ul><ul><li>Posting Plan </li></ul>Your Marketing Gal Copyright 2011
    21. 21. Inspirational Quotes <ul><li>Anyone who has never made a mistake has never tried anything new. - Albert Einstein </li></ul><ul><li>&quot;Imagination is more important than Intelligence&quot; - Albert Einstein </li></ul><ul><li>&quot;Life`s challenges are not supposed to paralyze you. They are supposed to help you discover who you are.&quot; -Bernice Johnson-Reagon </li></ul><ul><li>Every day is a gift~ Open it! </li></ul>Your Marketing Gal Copyright 2011
    22. 22. Thank you! <ul><li>Jo Guerra </li></ul><ul><li>YourMarketingGal.com </li></ul><ul><li>PO Box 370732 </li></ul><ul><li>Denver, CO 80237 </li></ul><ul><li>[email_address] </li></ul><ul><li>303.632.2928 </li></ul><ul><li>facebook.com/joguerra </li></ul><ul><li>facebook.com/yourmarketinggal </li></ul><ul><li>twitter.com/joguerra </li></ul><ul><li>linkedin.com/in/joguerra </li></ul><ul><li>Social Media Marketing Club: Meetup.com/Social-Media-Marketing-Club </li></ul><ul><li>LinkedIn Group: Linkd.in/DenverBiz </li></ul><ul><li>Denver Entrepreneurs: Meetup.com/Denver-Entrepreneurs </li></ul>Your Marketing Gal Copyright 2011 - Please connect with me.
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