Social Media for AmeriCorps Job Seekers

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Presentation to AmeriCorps job seekers in Denver, CO.

Presentation to AmeriCorps job seekers in Denver, CO.

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  • Again tweet about your job search with a hashtag to be more targeted for finding jobs #jobs, #jobadvice, #jobhunt, #denverjobs #jobsearch, etc.

Transcript

  • 1. Social Media for Tech Savvy Job Seekers Jo Guerra [email_address] 303.632.2928 Your Marketing Gal Copyright 2011
  • 2. About Me
    • Marketing & Social Media Specialist, Speaker & Trainer
    • Have two small business Meetups
    • Started first business as an importer
    • Take lots of classes from business to fun - including film acting and photography
    • Love healthy cooking and working out
    Your Marketing Gal Copyright 2011
  • 3. Preview
    • What is Your Story
    • You the Brand
    • Do it Right
    • Connections
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube & Video
    • Meetups
    • Social Media Campaign
    • Posting Plan
    Your Marketing Gal Copyright 2011
  • 4. What is Your Story? Your Marketing Gal Copyright 2011 Share your stories at: http://americorpsalums.wordpress.com
  • 5. You’re THE Brand Your Marketing Gal Copyright 2011
    • Use a professional headshot
    • Ability to expand prospective company’s brand
    • Search value
    • Connections
  • 6. Make Your Grandmother, Grandfather, Father, etc., Proud Your Marketing Gal Copyright 2011 Assume everything you post is public. http://www.microsoft.com/showcase/en/us/details/96179773-76fc-407f-b945-ae828f872ba7
  • 7. Hire Me Website Your Marketing Gal Copyright 2011
  • 8.
    • hey mike spto plu abt going oul tam
    • tgif bc iao sutm tafn 10x
    Someday… Your Marketing Gal Copyright 2011 NANA…
  • 9. It’s Not ME-Media It’s Social Media Your Marketing Gal Copyright 2011
  • 10. Share How to Look Like an Expert
    • Look up www.Google.com/alerts to find content
    • Look at www.Alltop.com or popurls.com for trending topics
    • Subscribe to newsletters
      • Post tips
      • Share links to articles related to your prospective field
      • Share pictures
      • Share quotes
    Your Marketing Gal Copyright 2011
  • 11. Make People You Meet Feel Like Rock Stars
    • Interact and ask questions
    • Network – get to know people
    • Create brand awareness
    • Build trust & community
    • Find partners
    Your Marketing Gal Copyright 2011
  • 12. Your Connections
    • Invite people to connect
    • Never know who knows someone you need to know
    • Important - when sending invitations, tell them how you know them
    Your Marketing Gal Copyright 2011
  • 13. Twitter
    • 300 to 500 jobs tweeted/minute (duplicates)
    • Use hashtags and search
    • Follow @tweetajob & other job posting services http://tweetajob.com (post bio)
    • Follow prospective companies
    • Use search: http://search.twitter.com
    • Monday 8-9pm join #jobhuntchat 
    • @americorps @AmeriCorpsWeek
    Your Marketing Gal Copyright 2011
  • 14. Facebook
    • Scan your wall – you never know
    • Like companies you want to work for
      • Temporary agencies, large corporations, etc.
    • Add “friends” you meet
    Your Marketing Gal Copyright 2011
  • 15. LinkedIn
    • Your profile - think sales, marketing, problem solving
    • New status update twice/week or daily
    • Include title (looking for), designations, job seeker in “Professional Headline”
    • Use keywords for “Specialties”
    • Add applications to add more interest
    • Claim your vanity URL – your name
    Your Marketing Gal Copyright 2011
  • 16. Be the Next YouTube Job Seeker Star
    • Get creative
    • Great Search Engine Optimization (SEO) capabilities
    Your Marketing Gal Copyright 2011
  • 17. Join Meetup.com
    • There’s a group for that
    • Business, personal interests, chambers, etc.
    • Attend meetings – fill out profile(s)
    Your Marketing Gal Copyright 2011
  • 18. Your Marketing Gal Copyright 2011 http://www.youtube.com/watch?v=XI1zhuNo_nA
  • 19. Social Media (Business) Posting Plan
    • Blogging – as often as possible to once a week
    • LinkedIn – once a day or twice a week
    • Facebook – varies about five times a day
    • Twitter – 10 times a day
    • Use tools – Ping.fm, Hootsuite
    • http://windmillnetworking.com/2010/05/27/how-often-should-you-update-your-social-media-status/
    Your Marketing Gal Copyright 2011 According to Windmill Networking.
  • 20. Summary
    • Your Story
    • You’re the Brand
    • Do it Right
    • Connections
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube & Video
    • Meetups
    • Social Media Campaign
    • Posting Plan
    Your Marketing Gal Copyright 2011
  • 21. Inspirational Quotes
    • Anyone who has never made a mistake has never tried anything new. - Albert Einstein
    • "Imagination is more important than Intelligence" - Albert Einstein
    • "Life`s challenges are not supposed to paralyze you. They are supposed to help you discover who you are." -Bernice Johnson-Reagon
    • Every day is a gift~ Open it!
    Your Marketing Gal Copyright 2011
  • 22. Thank you!
    • Jo Guerra
    • YourMarketingGal.com
    • PO Box 370732
    • Denver, CO 80237
    • [email_address]
    • 303.632.2928
    • facebook.com/joguerra
    • facebook.com/yourmarketinggal
    • twitter.com/joguerra
    • linkedin.com/in/joguerra
    • Social Media Marketing Club: Meetup.com/Social-Media-Marketing-Club
    • LinkedIn Group: Linkd.in/DenverBiz
    • Denver Entrepreneurs: Meetup.com/Denver-Entrepreneurs
    Your Marketing Gal Copyright 2011 - Please connect with me.