• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media 101 for Business
 

Social Media 101 for Business

on

  • 2,200 views

My presentation at the Un-Job Fair in Denver at Colorado Free University. This is a brief overview for people that are just thinking of getting into social media marketing for their business.

My presentation at the Un-Job Fair in Denver at Colorado Free University. This is a brief overview for people that are just thinking of getting into social media marketing for their business.

Statistics

Views

Total Views
2,200
Views on SlideShare
2,162
Embed Views
38

Actions

Likes
2
Downloads
45
Comments
0

6 Embeds 38

http://www.yourmarketinggal.com 16
http://kickamarketing.com 10
http://wayback.archive.org 4
http://www.typepad.com 3
http://www.slideshare.net 3
http://web.archive.org 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media 101 for Business Social Media 101 for Business Presentation Transcript

    • Social Media 101 Your Marketing Gal Copyright 2010 Presented by: Jo Guerra [email_address] 303.632.2928 Your Marketing Gal Copyright 2010
      • Social media defined
      • Social media marketing
      • Your website or landing page
      • Stats
      • It’s never about you
      • The right way
      • Keywords & SEO
      • Build your brand
      • What you can do
      • Social media components
      • Examples
      • Lessons & tweaks
      Social Media 101 Your Marketing Gal Copyright 2010
      • According to Wikipedia:
      • Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
      • Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information.
      Social Media 101 Your Marketing Gal Copyright 2010
    • Social Media 101 Your Marketing Gal Copyright 2010 Social media marketing … using … social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook and YouTube . * *Wikipedia
      • Your website or landing page is the center and all social media marketing efforts should pull people in.
      Social Media 101 Your Marketing Gal Copyright 2010
      • Newspaper circulation 48.4 million daily
      • 285 million people watch television monthly
      • 14.3 billion core searches monthly – both searching & in other media*
      • Forrester Research 2008: social media is mainstream
      Social Media 101 Your Marketing Gal Copyright 2010 http://www.comscore.com/Press_Events/Press_Releases/2009/11/comScore_Releases_October_2009_U.S._Search_Engine_Rankings For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. Business Week, February 19, 2009
      • Similar to a cocktail party
      • If you say, I’m a super star photographer, website designer
      • Who cares? Nobody cares about you or your product, except you
      • Give people a reason to connect with/follow/friend you
      Social Media 101 Your Marketing Gal Copyright 2010
      • Listen before participating
      • Make friends, be friendly, be welcoming, be nice
      • Engage your friends and network; make them feel important
      • Add value to your network – brand yourself as an expert but also share personal info (depending on venue)
      • It’s not a broadcast, it’s a conversation
      • Share original content
      • Share borrowed content: set up Google alerts at www.Google.com/alerts (check for copyright issues)
      • Subscribe to newsletters & blogs via email or RSS feed – Google reader or others
        • Post tips – show your expertise
        • Share links to articles, videos in your field
        • Show humor occasionally – look at YouTube videos – perhaps on casual Fridays?
        • Engage others by retweeting, sharing & commenting
      Social Media 101 Your Marketing Gal Copyright 2010
      • If you build it, will they come?
      • Free keyword research
        • Google keyword tool
          • https://adwords.google.com/select/KeywordToolExternal
        • Wordtracker
          • http://freekeywords.wordtracker.com/
      • http://searchenginewatch.com/3630065
      Social Media 101 Your Marketing Gal Copyright 2010
    • Social Media 101 Your Marketing Gal Copyright 2010
      • Use the same professional picture and similar messages in all your social media efforts
      • Post helpful articles and videos
      • Share business and inspirational quotes
      • Update your status often
      • Use links for your website and social networks
      • Use logo – do not use it for your profile pic
      • Public relations
      • Customer service
      • Create fans & contacts
      • Collaboration – interact with people
      • Establish your expertise
      • Network – get to know people
      • Create brand awareness
      • Build trust
      • Find customers & prospects
      • Build community
      • Find partners
      • Learn
      Social Media 101 Your Marketing Gal Copyright 2010
      • Social Networks – Faceboook, LinkedIn, Twitter & others
      • Video Marketing – YouTube and other video sites
      • SEO – Keyword selection, backlinks, etc.
      • Blogs
      • Email Marketing - IContact, Mad Mimi, Constant Contact
      • Online Press Releases - Fastpitch Networking, Pitch Engine
      • Events – Meetups
      • Photosharing & Online Presentation Sharing - Flickr, Picassa, Google Docs, Huddle
      • Local Listings & Search: Google, Yahoo
      • & more
      Social Media 101 Your Marketing Gal Copyright 2010
      • Group Effort
      • Slight Tweaks
      • Fernando using Facebook only for friends
      • Old soccer picture
      • New profile picture
      • New friends & opportunities
      • Planned business social event 10 days before
      • Marketed on Meetup, Facebook, LinkedIn, Twitter, online press releases, locally & more
      • Created FB group & new Meetup group
      • 35 attendees with good reviews
      Social Media 101 Your Marketing Gal Copyright 2010
      • Efforts can & will pay off
      • It is not rocket science
      • Use a coach, take classes, read books and articles if you are not a DIYer
      • Slight tweaks can help
      • Decide where you want to spend your time and how much time you have - make it manageable and consistent
      • Just dive in
      Social Media 101 Your Marketing Gal Copyright 2010
      • Social media defined
      • Social media marketing
      • Your website or landing page
      • Stats
      • It’s never about you
      • The right way
      • Keywords & seo
      • Build your brand
      • What you can do
      • Social media components
      • Examples
      • Lessons & tweaks
      Social Media 101 Your Marketing Gal Copyright 2010
      • Jo Guerra
      • Speaker • Trainer • Social Media Strategist
      • PO Box 370732
      • Denver, CO 80237
      • 303.632.2928
      • [email_address]
      • Website & Blog: www.YourMarketingGal.com
      • LinkedIn: http://www.linkedin.com/in/joguerra
      • Facebook: http://tinyurl.com/JoGuerra
      • Facebook Page: http://www.facebook.com/yourmarketinggal
      • Twitter: http://twitter.com/joguerra
      • Meetup: www.meetup.com/Denver-Entrepreneurs
      • LinkedIn Denver Entrepreneur Group: http://www.linkedin.com/groupRegistration?gid=260187
      Social Media 101 Your Marketing Gal Copyright 2010