Social Media 101 for Business

Social media defined
Social media marketing
Your website or landing page
Stats
It’s never about you
The right way
Keywords & SEO
Build your brand
What you can do
Social media components
Examples
Lessons & tweaks
Social Media 101 Your Marketing Gal Copyright 2010

According to Wikipedia:
Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information.

Social Media 101 Your Marketing Gal Copyright 2010 Social media marketing … using … social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook and YouTube . * *Wikipedia

Your website or landing page is the center and all social media marketing efforts should pull people in.

Newspaper circulation 48.4 million daily
285 million people watch television monthly
14.3 billion core searches monthly – both searching & in other media*
Forrester Research 2008: social media is mainstream
Social Media 101 Your Marketing Gal Copyright 2010 http://www.comscore.com/Press_Events/Press_Releases/2009/11/comScore_Releases_October_2009_U.S._Search_Engine_Rankings For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. Business Week, February 19, 2009

Similar to a cocktail party
If you say, I’m a super star photographer, website designer
Who cares? Nobody cares about you or your product, except you
Give people a reason to connect with/follow/friend you

Listen before participating
Make friends, be friendly, be welcoming, be nice
Engage your friends and network; make them feel important
Add value to your network – brand yourself as an expert but also share personal info (depending on venue)
It’s not a broadcast, it’s a conversation
Share original content
Share borrowed content: set up Google alerts at www.Google.com/alerts (check for copyright issues)
Subscribe to newsletters & blogs via email or RSS feed – Google reader or others
Post tips – show your expertise
Share links to articles, videos in your field
Show humor occasionally – look at YouTube videos – perhaps on casual Fridays?
Engage others by retweeting, sharing & commenting

If you build it, will they come?
Free keyword research
Google keyword tool
https://adwords.google.com/select/KeywordToolExternal
Wordtracker
http://freekeywords.wordtracker.com/
http://searchenginewatch.com/3630065

Use the same professional picture and similar messages in all your social media efforts
Post helpful articles and videos
Share business and inspirational quotes
Update your status often
Use links for your website and social networks
Use logo – do not use it for your profile pic

Public relations
Customer service
Create fans & contacts
Collaboration – interact with people
Establish your expertise
Network – get to know people
Create brand awareness
Build trust
Find customers & prospects
Build community
Find partners
Learn

Social Networks – Faceboook, LinkedIn, Twitter & others
Video Marketing – YouTube and other video sites
SEO – Keyword selection, backlinks, etc.
Blogs
Email Marketing - IContact, Mad Mimi, Constant Contact
Online Press Releases - Fastpitch Networking, Pitch Engine
Events – Meetups
Photosharing & Online Presentation Sharing - Flickr, Picassa, Google Docs, Huddle
Local Listings & Search: Google, Yahoo
& more

Group Effort
Slight Tweaks
Fernando using Facebook only for friends
Old soccer picture
New profile picture
New friends & opportunities
Planned business social event 10 days before
Marketed on Meetup, Facebook, LinkedIn, Twitter, online press releases, locally & more
Created FB group & new Meetup group
35 attendees with good reviews

Efforts can & will pay off
It is not rocket science
Use a coach, take classes, read books and articles if you are not a DIYer
Slight tweaks can help
Decide where you want to spend your time and how much time you have - make it manageable and consistent
Just dive in

Social media defined
Social media marketing
Your website or landing page
Stats
It’s never about you
The right way
Keywords & seo
Build your brand
What you can do
Social media components
Examples
Lessons & tweaks

Jo Guerra
Speaker • Trainer • Social Media Strategist
PO Box 370732
Denver, CO 80237
303.632.2928
[email_address]
Website & Blog: www.YourMarketingGal.com
LinkedIn: http://www.linkedin.com/in/joguerra
Facebook: http://tinyurl.com/JoGuerra
Facebook Page: http://www.facebook.com/yourmarketinggal
Twitter: http://twitter.com/joguerra
Meetup: www.meetup.com/Denver-Entrepreneurs
LinkedIn Denver Entrepreneur Group: http://www.linkedin.com/groupRegistration?gid=260187

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Social Media 101 for Business

by Kick A Marketing, formerly Your Marketing Gal on May 03, 2010

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Social Media 101 for Business — Presentation Transcript